Post on 23-Aug-2014
description
@masterstips @RedRocketMedia #contentmarketingshow
How a journalistic approach and a magazine mindset improves brand content
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary:
A journalistic approach
Adopting a magazine mindset
The power of interviews
10 actionable interview tips
@RedRocketMedia
Summary
Conclusion
#contentmarketingshow
@RedRocketMedia #contentmarketingshow
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion • Journalists are inquisitive • Journalists are great storytellers
• Journalists think editorially, not commercially
@RedRocketMedia #contentmarketingshow
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Think Like a Journalist
• A magazine is a collection of content around a common interest
• Magazine mindset means producing a body of work that your audience
can enjoy, or find useful
Interviews improve storytelling
@RedRocketMedia #contentmarketingshow
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Think Like a Journalist Which is a better, more emotive headline?
Quotes add passion and personality
• What Martin Luther King teaches us about dreams
• “I have a dream,” says Martin Luther King
Interview formats
@RedRocketMedia #contentmarketingshow
Q&A format Debate
Feature
Voxpop
Video
Audio
Reactionary
Opinion/Commentary
1st person Guides/How-to
Profile Expose/Confessional
Reviews Expert
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Think Like a Journalist
Interview Tips
@RedRocketMedia #contentmarketingshow
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Think Like a Journalist
STALK BEFORE YOU TALK Research your interviewee
@RedRocketMedia #contentmarketingshow
Interviewing: Tip 1
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Think Like a Journalist
ASK BEFORE YOU TASK Agree interview questions beforehand
@RedRocketMedia #contentmarketingshow
Interviewing: Tip 2
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Think Like a Journalist
YOUR PLACE OR MINE? Pick a suitable time and place
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Interviewing: Tip 3
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Think Like a Journalist
CHECK YOUR TECH Charge your devices and do a practice run
@RedRocketMedia #contentmarketingshow
Interviewing: Tip 4
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Think Like a Journalist
BUSINESS AND PLEASURE Relaxed interviewees will be more open
@RedRocketMedia #contentmarketingshow
Interviewing: Tip 5
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Think Like a Journalist
CONVERSATION IS KEY Interviews are not an inquisition
@RedRocketMedia #contentmarketingshow
Interviewing: Tip 6
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Think Like a Journalist
LISTEN FOR SOUNDBITES Half sentences do not make memorable quotes
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Interviewing: Tip 7
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Think Like a Journalist
MANNERS COST NOTHING Thank interviewees for their time
@RedRocketMedia #contentmarketingshow
Interviewing: Tip 8
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Think Like a Journalist
CHECK YOUR FACTS Send a draft before publishing
@RedRocketMedia #contentmarketingshow
Interviewing: Tip 9
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Think Like a Journalist
GET IT UP, GET IT OUT Because unseen content is useless
@RedRocketMedia #contentmarketingshow
Interviewing: Tip 10
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Think Like a Journalist
FINAL THOUGHT: THINKING LIKE A JOURNALIST
Sniff out an angle
Create a great story
Drink like a fish @RedRocketMedia #contentmarketingshow
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Think Like a Journalist