Post on 22-Jul-2016
description
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Hot Pursuit (Warner Bros)
Online Marketing/Print Advertising/Retail Partnership DMA: Los Angeles
Project Manager: Sean Bello sean.bello@campuscircle.net
Overview of Campaign This report recaps our marketing efforts for HOT PURSUIT. Our outreach included the following:
1. Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2. Dedicated Emailing – To CC members in LA and a national email 3. Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (28K+) 4. Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release 5. Sweepstakes – Pages hosted on campuscircle.com 6. Print Ad Campaign – In Campus Circle 7. Retail Promotion – With Wynn Nail Salon. Poster displays/Gift certificates
at their two salons in LA including one near the Arclight. The campaign has 1,162 clicks (includes 515 bitly clicks), 6,454 content related page to date.
Print Ad Example
Print Ad Example
Retail Promotion – Wynn Nail Salon
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 382K+ to date. Clicks – 97
Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Dedicated Email
Delivered – 21K+ Opened – 2,290
Clicks - 519
Campus Circle
Newsletter Emails – 21,193 Opens – 1,496
Weekly Newsletter Campaign Clicks– 31
Calendar Listing
Page Views – 77 Website Traffic 733,000/month
Unique Visitors – 466,000/month
Film Trailer
Page Views – 123
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Social Media #1
Social Media #2
Screening Page (LA) Page Views– 777
SM Interactions - 5 Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Sweepstakes Page (OC) Page Views– 1,382
SM Interactions - 10 Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Sweepstakes Page
Page Views– 309 Entries – 105
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status