Marketing Yourself to Land the Ideal Job• Resumes, Cover Letters &

Networking

Kerry SandersonDirector of Career ServicesGateWay Community College

• Resume• Cover Letter• Networking

Market Yourself

How do I communicate my value?

Function of a Resume

To get a meeting with a human by: Showing a potential employer you meet their

requirements Providing concise & relevant summary of

education, skills, and results An advertisement, not a full inventory

How: Tailor your resume to the job description

Format: Make the Reader Happy! Clean, reader friendly One font such as Arial or Georgia, 12 pt Chronological vs. Functional

Put stuff where they expect to find it One page or two? File formats: Word (.doc), .pdf, rich text (.rtf)

Traditional Format

Contact Information Summary of Qualifications (no Objective) Education Experience Leave off: personal information, salary history,

references

Summary: Where the Magic Happens

Answer these questions with a Summary: What skills and qualifications are required by

the job posting? If I were only able to illustrate 4-6 of my

qualifications, which are most relevant?

Creates the context for everything else they read

Summary: Health Services Management

Experience in HealthcareKnowledge of the Health Services IndustryHuman Resources ManagementLeadership ExperiencePolicy DevelopmentWritten and Verbal Communication SkillsProblem Solving SkillsAccounting PrinciplesQuality Management

EducationGateWay Community College, Phoenix, AZAssociate in Applied Science (AAS) Health Services Management ORCertificate of Completion Health Services Management Graduation month/year or anticipated date Relevant coursework and academic honorsHands-on experience

Consider putting before Experience

Experience

Company Name City/StateJob Title Dates

Accomplishment statements Always start with an action verb Quantify, demonstrate skills, show successes

Include only what is relevant or transferable

Additional Information

Examples include: Leadership Experience Volunteer Experience Languages or other technical skills not

mentioned above Professional affiliations

“Bilingual” is a top search term

• Resume• Cover Letter• Networking

Market Yourself

How do I communicate my value?

Cover Letter 1 page, 3 paragraphs Make sure your resume can stand alone Don’t make any mistaks!

Paragraph 1 What you are applying for and how you found it A referral’s name Why that organization?

Paragraph 2 Match your skills to their requirements Narrative or table

Paragraph 3 Reiterate your enthusiasm and thank them

• Resume• Cover Letter• Networking

Market Yourself

How do I communicate my value?

Where are the jobs?

Source: Survey by Right Management

Top 3 sources of candidates:• Social media – 74% cite as top source• Company websites• Employee referrals • (Job boards declining and print media barely registers)Social media sites used by hiring managers*:1. LinkedIn2. Facebook3. Google+ 4. Twitter

*Over 50% post jobs and 76% find candidates directly

What can your network do?Identify opportunitiesProvide “inside” informationAdvocate for youSupport you in other ways

It’s not just about passing along your resume!

Why LinkedIn?313 million+ users3 million+ companies have LinkedIn

Company PagesWorld’s largest open database of

career information Open source for HR & recruiting

professionals and business owners

LinkedIn for Job SeekersResearch specific companies and

industriesJoin GroupsConnect with recruiting & hiring managersSearch for Jobs

Connect to SimplyHired.comLinkedIn mobile job app

Be Visible

Your LinkedIn ProfileJoin at www.linkedin.comClaim a personalized URLCreate a compelling headlineUpload a professional headshotCreate a summaryEnter your experience and educationAdd your specialized skillsStart connecting!

What makes you memorable?

Your LinkedIn Photo

Performance-driven professional with 12+ years cross discipline experience in market development, engineering/design and project management. Excellent problem solver with a successful record of accomplishments and a consistent history of utilizing engineering solutions to increase accuracy and productivity while reducing expenditures. A leader with vision, creativity/innovation, strategic thinking and a track record of achieving top-ranked performance by transforming vendor and customer relationships to that of valued business partners and bringing revenues and profits to new heights.

Senior Brand Manager XYZ Fancy FoodsSan Francisco Bay AreaMarketing and Advertising

Business Development Director at ABC Education & TrainingPhoenix, ArizonaHospital & Health Care

Establish Your LinkedIn BrandHave good mannersShare relevant contentContribute to groupsIntroduce othersFollow upStay in touch

Let us know how we can help!Kerry Sandersonsanderson@gatewaycc.eduwww.linkedin.com/in/kerrysandersonFor appointments: 602-286-8500