HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010 1

Ad Club President’s Letter 3Program Speakers 4-7Lifetime Achievement Award Honoree • Dr. Mary Beth McCabe 9 Hispanic Media Overview 11-17TV/Print 18Radio 19Resource Guide 20-24

2009 SAN DIEGO AD CLUBHISPANIC MARKETING DAY

Cover & Art Direction by: Al Delino Design

Thank you to the 2009 Hispanic Marketing Day Committee

Chair, Jenifer Barsell, San Diego Padres Geri Arnal-Ibarra, Energy Communications Corp. Steven Blanco, Azteca America Cecily Carnahan, Azteca America Al Delino, Al Delino Design Tabitha Flores, Enlace Lucy Garcia Roberts, HMC Advertising Paula Gomez, Entravision Ivan Jurardo, Univision Radio Carrie Lopez, Xpectrum Marketing Francisco Mata, Enlace Dr. Mary Beth McCabe, Sun Marketing Walter Meneses, Meneses Research & Associates Santiago Ogradon Cortes, Energy Communications Corp. Alex Phillips, Medicis Communications Jose Santiago Healy, Diario San Diego Alejandro Santos, Santos Graphics Carlos Valdivia, Enlace Luis Valdivia, Del Mar Fairgrounds

And thank you to the San Diego Ad Club Staff … Sheila Fox, Fox Marketing Network Cindy Saylor, Frank Rogozienski Photography Sara Tovar, San Diego Ad Club

HISPANIC MARKETING DAY COMMITTEE

CONTENTS

2 HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010

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ear Friends of the San Diego Ad Club:

Welcome to our 16th Annual Hispanic Marketing Day! Ole!

We are grateful to the Hispanic Marketing Day committee for their dedication to this event. Their commitment has enriched each of us, increased our knowledge of the vast potential of the Hispanic community, and helped to make us smarter marketers. Thank you to each of you and in particular we thank this year’s chair, Jenifer Barsell from the San Diego Padres and Ad Club Board member.

We believe it is our obligation as the San Diego Ad Club to continue to build this event in both content and format.

The theme of today’s presentation is: The San Diego Hispanic Market: An Economy Within An Economy. Once again, we have an outstanding line up of presenters today – each of which will provide case studies and information you can use to effectively reach this lucrative market.

We welcome Robert Santiago from La Agencia de Orci & Asociados who will moderate today’s panel. And many thanks to our panelists, Jeff Overton, San Diego Padres; Joe Benites, the Benites Group; and Laura Hernandez, Sharp Healthcare. Each of these presenters will provide you with insights on successful Hispanic Marketing efforts in a wide variety of industries.

And, it is our pleasure to present the San Diego Hispanic Marketing Lifetime Achievement Award to Dr. Mary Beth McCabe, Sun Marketing. Mary Beth has been an active member of this committee since its inception and has distinguished herself as a popular resource and speaker for Hispanic Marketing conferences around the country. We are honored to have her as part of our ad community.

Let us absorb new knowledge, let us think creatively and let us celebrate this day.

Yours,

Greg JoumasVP Advertising & Marketing Communications, Jack in the Box

President – San Diego Ad Club

2008/09 Ad Club President

Greg Joumas

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obert has more than 15 years of Marketing experience including work in both General Market and Hispanic Advertising.

He has spent the past 8 years leading Orci’s Client Services Team. In this role he has managed many clients in a diverse range of categories including; Jack in the Box, American Honda, Georgia Pacific, Johnson & Johnson, Mass Mutual, NBA and Bally Total Fitness. His efforts have led to long term relationships built on business and creative success for both Clients and the Agency.

Before joining Orci, Robert began his career at McCann-Erickson in San Francisco and Asher & Partners in Los Angeles working on brands including Nestle, Legoland and SunAmerica. He also spent time in the dot-com world as Marketing Director for ToyTime.com and eHobbies.com where he helped successfully launch these two online retail companies through innovative marketing campaigns.

Robert has a BA in Communication Studies with a specialization in Mass Communications from UCLA. He is fully bilingual, and his family is from Puerto Rico.

Luncheon Program Speaker/Moderator

R

Robert SantiagoDirector of Client Services, La Agencia de Orci & Asociados

The San Diego Hispanic Market:

An Economy Within An Economy

HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010 5

veteran of 27 years in professional baseball, Jeff Overton is in his seventh season with the Padres. Jeff provides oversight for all sales, marketing, communications, community relations and special event

activities for the club and has played an instrumental role in bringing the World Baseball Classic to San Diego in 2006 and 2009 and in the management of those events.

Jeff began his professional career in 1981 as General Manager of the Class-A Appleton Foxes before joining the parent Chicago White Sox in the fall of 1982. During his five seasons as a sales and marketing executive with the team, the White Sox became the first franchise in Chicago to draw more than 2,000,000 fans in a single season.

Following a stint as the National Director for the Miller Brewing Company’s “Miller Sports Group”, Jeff returned to baseball in 1989 with the Cleveland Indians as the club’s Senior Vice President and Chief Marketing Officer. While in Cleveland, he played a key role in the 1994 opening of Jacobs Field, establishing a franchise and MLB record of 455 consecutive sellouts… he also helped guide the Indians’ successful initial public offering in 1998, making them the first Major League Baseball team to be traded publicly.

Prior to joining the Padres, Jeff was Executive Vice President of Marketing for both the Texas Rangers and the NHL’s Dallas Stars.

Jeff now serves as a member of the Big Brothers Big Sisters “Sports Bigs” and is a member of the Executive Board of the San Diego Sports Commission.

The Illinois native holds a Bachelor of Science degree from Eastern Illinois University and a Master’s Degree in Sports Management from Western Illinois University. He and his wife, Shelli, reside in San Diego and have four adult children.

Jeff OvertonExecutive Vice President, Business Operations San Diego Padres

A

The San Diego Hispanic Market:

An Economy Within An Economy

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ith more than 25 years of experience at the retail and manufacturers level, Joe Benites brings a unique perspective

to supermarket sales, promotions and marketing.

As a former national sales manager of Nabisco-Gamesa, President of Next Generation Marketing Associates (Hispanic Marketing Company), Executive Vice President of Pacific Star Corporation (Cuetera Cookies from Spain), Joe knows what it takes to take products to market and move them off the shelves. Recognizing his knowledge of the food industry and Hispanic consumers, the Mexican American Grocers Association (MAGA) appointed Joe its Executive Director, where he increased its members influence in the California food industry.

Currently, as President of The Benites Group, Inc., a sales and promotion based marketing and consulting agency impacting the national Hispanic market, and founder of Action Demos, the nation’s largest Hispanic- owned and managed in-store-demo, merchandising and event management company, Joe has designed and executed sales and promotion programs for manufacturers such as Schering-Plough Healthcare (Dr. Scholls), Nestle Nesquik, Disney, Univision, Pfizer, Avandia, Tampico, Bush’s Beans, Johnson & Johnson, McNeil Pharmaceutical, Cerveceria Centro Americana (Guatemala), San Miguel Beer (Philippine Islands) and many more that have generated incremental sales as well as increased market share in the Growing Hispanic market. Programs developed by The Benites Group, Inc. have three common ingredients: they are designed to create sales via direct personal contact with consumers, are measurable, and add to Brand building.

Joe is currently a member of the Los Angeles Advertising Club, President of Sales & Marketing Executives Association – Los Angeles, Hispanic Association of Public Relations Agencies, Latin Business Association, the California Grocers Association, American Marketing Association of Southern California and the All Cities Resource Group and was recently appointed to City National Bank’s Hispanic Advisory Board and a member of the advisory board of Expo Comida Latina, the Nation’s largest Hispanic Food Show, Advisory Board member of Encore Associates a leading food industry group, Pepperdine University Hispanic Advisory Board and on the Board of Directors of Los Jovenes a Los Angeles based nonprofit group working with young immigrants.

Joe BenitesPresident, The Benites Group, Inc.

W

The San Diego Hispanic Market:

An Economy Within An Economy

HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010 7

aura Hernandez, of Sharp HealthCare’s Multicultural Services Department, is a tireless and leading voice for health care education for the Hispanic community in San Diego.

In 2000, Laura joined Sharp HealthCare and began pursuing her goal of ensuring that our communities are educated about the numerous health risks facing the Hispanic community, not only in San Diego but throughout the United States and Mexico. Laura has formed successful partnerships with the local Hispanic media. Through successful media campaigns that combine on air advertisement, Physician interviews and grass-root events, Laura has been able to provide health care education and expose San Diego Hispanics to the many wonderful resources available through Sharp HealthCare.

In 2004, she became instrumental in the planning of the first annual Hablando de la Salud de la Mujer event, hosted by Sharp HealthCare, and which was the first health care conference in San Diego aimed at the Latina Community. In its first four years, and with the wonderful support of various media partners, attendance has almost doubled, going from 450 attendees to almost 900 in 2008. This year’s event is sold out with over 200 people on the waiting list.

Laura currently works at Sharp HealthCare, a not-for-profit organization and San Diego’s health care leader, with seven hospitals, two affiliated medical groups and a health plan, and the only recipient in California of the 2007 Malcolm Baldrige National Quality Award.

Laura HernandezSenior Hispanic Media Relations and Marketing Specialist Sharp Healthcare

L

The San Diego Hispanic Market:

An Economy Within An Economy

8 HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010

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ary Beth McCabe founded Sun Marketing, specializing in Hispanic Advertising/Media in 1993. Sun Marketing helps companies put a spotlight on their businesses

through tv, radio and web marketing.

Born and raised in New York and as a teenager she moved to Chicago. Mary Beth began her radio career in Dayton, Ohio in 1975. She was a radio talent and producer through 1978. Moving back to Chicago and to TV, Mary Beth initiated Hispanic advertising for J.C. Penney, American Airlines, True Value Hardware, and Chevron, while working for Univision in 1979.

Warmer weather brought her to KUSI-TV (1982-93), serving as a San Diego Ad Club Board Member (1986-87), and active with the Hispanic Marketing Council for many years.

Dr. McCabe’s “Strategic Changes in Television” was published by the National Association of Broadcasters (NAB). She’s a graduate of the University of Dayton (BA), DePaul University (MBA), and Alliant University (DBA). She currently teaches marketing and e-commerce classes at University of San Diego, UCSD Extension, and National University. She volunteers for California Rural Legal Assistance, JDRF, NATAS (National Academy of Television Arts & Sciences - Pacific Southwest Chapter) and Horizon Christian Fellowship 1975.

Sun Marketing’s current/recent clients include Gerber Baby Foods, Excel Telecommunications and Pardee Homes. She recently presented at Radio Ink on “Hispanic Marketing during a Recession” and the Marketing Research Association on “Hispanic Marketing, Past, Present and Future.”

Dr. McCabe has travelled to every continent, and has written a book to help others travel independently, publishing under the pseudonym, “Dr. Mary Travelbest.” She hopes to help others understand and appreciate cultural and language differences through travel.

She feels blessed to live and travel with her husband, Allen Shubat, and their four children

Lifetime Achievement Award

Dr. Mary Beth McCabe

M

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CABLE

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SAN DIEGO MARKET RESEARCH

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SAN DIEGO MARKET RESEARCH

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SAN DIEGO MARKET RESEARCH

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SAN DIEGO MARKET RESEARCH

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SAN DIEGO MARKET RESEARCH

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SAN DIEGO MARKET RESEARCH

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SAN DIEGO MARKET RESEARCH

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Media Overview TELEVISION & PRINT

CABLENETWORK CHANNEL / ANTENNACALL LETTERS

AZSD Azteca America 41 15

GALA Galavision n/a 66 (Cox Cable)

KBNT Univision 17 17

KDTF Telefutura 36 136 (Cox) 47 (Time Warner)

XHAS Telemundo 33 20 (Cox) 66 (Time Warner)

XEWT Televisa 12 12 (Cox)

XHJK TV Azteca 13 27 n/a

XHTT TV Azteca 7 21 n/a

XHUAA Televisa 57 n/a

XHBJ Televisa 45 n/a

TELEVISION STATIONS

READERSHIPFORMAT CIRCULATIONPUBLICATION

Diario San Diego Tabloid 30,000 weekly (Mon & Fri) 82,800

El Latino Tabloid 80,500 weekly (Thursdays) 290,000

El Mexicano Newspaper 50,00 daily 200,000

El Semanario Deportivo Newspaper 25,000 weekly n/a

El Sol de San Diego Tabloid Bi-weekly n/a

El Sol de Tijuana Newspaper 20,000 daily 65,000

Enlace Newspaper 85,000 weekly (Saturdays) 306,000

Frontera Newspaper 25,000 daily 100,000

Gente Bien San Diego Magazine and Online 20,000 monthly 200,000 (includes online)

Hispanos Unidos Newspaper 26,000 weekly 104,000

La Prensa San Diego Newspaper 30,000 weekly (Fridays) 90,000

Nostika Magazine Magazine 20,000 monthly 80,000

Zeta Tabloid 50,000 weekly (Fridays) 35,000 views daily online

HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010 19

TARGET AGEFORMAT NETWORKSTATIONFREQUENCY CALL

LETTERS

Media Overview RADIO

KLNV 106.5 FM La Nueva Univision Radio Regional Mexican 18-49

KLQV 102.9 FM Recuerdo Univision Radio Spanish Adult Hits 25-54

KSDO 1130 AM Radio Nueva Vida Radio Nueva Vida Network Religious 25-54

XEAZ 1270 AM Canal 1270 Radio Capital Regional Mexican 25-54

XEBG 1550 AM ESPN Deportes Cadena Baja California Sports Talk 25-54

XEC 1310 AM Radio Enciso Grupo Enciso News Talk 25-54

XEMO 860 AM La Poderosa Uniradio Regional Mexican 25-54

XRCN 1470 AM Radio Hispana Uniradio News Talk 25-54

XESDD 1030 AM La Tremenda Pacific Spanish Network News Talk 25-54

XESS 620 AM La Tremenda Pacific Spanish Network News Talk 18-49

XETRA 690 AM W Radio America Grupo Prisa Talk Radio 25-54

XEXX 1420 AM Radio Formula Media Access Partners News & Sports 25-54

XGLX 91.7 FM Exa MVS International Corp. Spanish Pop 18-34

XHA 94.5 FM La Invasora Tijuana Uniradio Regional Mexican 18-49

XHFG 107.3 FM Pulsar Uniradio Spanish Pop 18-34

XHHIT 95.3 FM La Caliente Multimedios Regional Mexican 18-49

XHRST 107.7 FM Digital Media Access Partners Spanish Pop 18-34

XHTIM 97.7 FM La Mejor Tijuana MVS International Corp. Regional Mexican 18-49

XHTY 99.7 FM La Invasora San Diego Uniradio Regional Mexican 18-49

XHUAN 102.5 FM Fusión Grupo Imer News, Art & Culture 18-49

XKAM 950 AM Radio Formula Media Access Partners Talk Radio 25-54

XLTN 104.5 FM Radio Latina Imagen Group Inc. Adult Contemporary 25-54

XOCL 99.3 FM La Mejor MVS International Corp. Regional Mexican 25-54

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Advertising / Marketing Agencies & Consultants

Advanced Marketing Strategies4010 Morena Blvd. Suite 210San Diego, CA 92117P (858)-490-6910www.am-strategies.comContact: Rick GoodrichRgoodrich@am-strategies.com

Hispanic Interactive Media1212 Seagreen PlaceSan Diego, CA 92154P (619) 421-8992Contact: Socorro Ruizhimedia@cox.net

HMC Advertising Inc.453 D St.Chula Visa, CA 91910P (619) 420-4586www.hmcadvertising.comContact: Lucy Robertslroberts@hmcadvertising.com

The Luca Group20793 E. Valley Blvd, Ste. CWalnut, CA 91789P 888-525-5582www.thelucagroup.tvContact: Ana Maria Rojasanamaria@thelucagroup.tv

Marketing Excellence IncP.O. Box 356Poway, CA 92074P (858)-842-1733www.marketing4excellence.comContact: Emilio Vargasemilio.vargas@marketing4excellence.com

Medicis Communication4045 Bonita Rd., Ste. 209Bonita, CA 91902P (619) 267-6010www.medicis.tvContact: Patricia Cicconepatyciccone@medicis.tv

Pro Media814 Morena Blvd. Suite 309San Diego, CA 92110P (619) 296-5900www. promediasd.comContact: Shelley Andersonshelley@promediasd.com

RobertstemlerP.O. Box 722773San Diego, CA 92172-2773P (858) 780-2550www.robertstemlermedia.comContact: Becky Klodpzel-Robertsbecky@roertstemlermedia.com

Testa MarketingPraga 90, local 203, Zona RÃi-oTijuana, Mexico 22320P +52 (664) 290 9090Contact: Ariosto Manriquewww.testamarketing.comariosto@testamarketing.com

Sun Marketing5367 Harvest Run Dr.San Diego, CA 92130P (858) 488-2867www.sunmarketing.netContact: Dr. Mary Beth McCabembmccabe@sunmarketing.net

Vega Marketing1250 Stagecoach Trail LoopChula Vista, CA 91915P (619) 405-9435www.vegamarketing.netContact: Irma Vegairma@vegamarketing.net

Xpectrum Marketing Group, Inc.1953 Ainsley RoadSan Diego, CA 92123P (858) 277-0079www.xpectrummg.comContact: William Lopezwlopez@xpectrummg.com

Direct Mail

Eye/Comm. Inc.10960 Wheatlands Ave., Ste. 108Santee, CA 92071P (619) 448-6111www.eyecomm.orginfo@eyecomm.org

Electronic Output Solutions2510 Commerce WayVista, CA 92081P (760) 599-9945www.eoshost.comContact: Tommy Atilano

Al Delino Design1912 Wandering Rd.Encinitas, CA 92024P (760) 753-2555www.aldelinodesign.comContact: Al Delinoal@aldelinodesign.comwww.creativehotlist.com/adelino

Freaner & Associates255 G Street, Ste. 299San Diego, CA 92101P (619) 255-6411www.freaner.comContact: Ariel Freanerarielfreaner@freaner.com

Inner Design Group 523 Kiley RoadChula Vista, CA 91910P (619) 426-0042Contact: Jose Carrilloinnerdesign@att.net

Kevershan Testerman4452 Park Blvd., Ste. 208San Diego, CA 92116P (619)-260-0960Contact: Patty Kevershanpattyk@pk-pt.com

Maximo Graphic Design & Communications1205 J Street, Ste. HSan Diego, CA 92101P (619)269-0063www.maximoinc.comContact: Maximo Escobedo

Pozos Creative Communications2602 Transportation Ave., Ste. BNational City, CA 91950Contact: Robert Pozospozos@aol.com

Santos Graphics9121 Fanita Rancho Rd.Santee, CA 92071P (619) 334-6779www.santosgraphics.comContact: Alejandro Santossantosgraphics@cox.net

Graphic Design &Illustration

2009 HMD Resource Guide

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Birmingham Press9330 Carroll Park Dr.San Diego, CA 92121P (858) 549-2330www.birminghampress.comContact: Alex Pistonealex@birminghampress.com

Diego & Son Printing, Inc.2104 National Ave.San Diego, CA 92113P (619) 233-5373www.diegoandson.comContact: Rebecca Aguilerarebecca@diegoandson.com

R. R. Donnelley / Commercial Press955 Gateway Center WaySan Diego, CA 92102P (619) 527-4600www.rrdonnelley.com Contact: Boyd Richardsonboyd.richardson@rrd.com

Printers

Research

Meneses Research & Associates 1996 Frankfort St.San Diego, CA 92110P (619) 276-5335www.menesesresearch.comContact: Walter Meneseswmeneses@aol.com

TNS600 B St., #1600San Diego, CA 92101P (619) 232-5628

Hussong Translations & InterpretingP.O. Box 5020Chula Vista, CA 91912-5020P (619) 865-3498www.hussongtranslation.comContact: Gabriela HussongGabriela@hussongtranslation.com

Local Concept1510 Front St., Ste. 200San Diego, CA 92101www.localconcept.comContact: Michael Cardenasmcardenas@localconcept.com

Translations

CampestreInternational Media4045 Bonita Rd., Ste. 209Bonita, CA 91902P (619) 267-6010Contact: Sixto Monroycommunications@medicis.tv

Circulo Hispanic Magazinewww.circulohispanicmagazine.comContact: Samya FranceP (619) 920-5661

Gente Bien San Diego4809 Clairemont Square, Ste. 347San Diego, CA 92117P (619) 260-8353www.gentebiensandiego.comContact: Esteban Villanuevaesteban@gentebiensandiego.com

Latino Builders6154 Mission Gorge Rd., Ste. 105San Diego, CA 92120P (619) 287-2397www.latinobuilders.com

La Sonrisa Latina1996 Frankfort St.San Diego, CA 92110P (619) 276-5335301-5620www.lasonrisalatina.comContact: Walter Meneseseditor@lasonrisalatina.com

Nostika Magazine3314 4th Ave.San Diego, CA 92103www.nostika.comContact: Fernando Gomezfgomez@nostika.com

Salud + Health InfoP.O. Box 3150Chula Vista, CA 91909P (619) 427-4111www.sdhealthinfo.comContact: Martha Plozola Plazolamartha@infooption.com

Magazines

MNI1055 Torrey Pines Rd., Ste. 205La Jolla, CA 92037P (858) 456.3017www.mni.comContact: Karin Basilkarin.basil@mni.com

Diario San Diego236 F St. Chula Vista, CA 91910P (619) 409-1777www.diariosandiego.comContact: José Santiago Healyjhealy@diariosandiego.com

El Latino1550 Broadway, Ste. UChula Vista, CA 91911P (619) 426-1491www.ellatinoonline.comContact: Fanny Millereditor@ellatino.net

El SemanarioP.O. Box 2098Escondido, CA 92033P (760) 738-6089Contact: Juan Ortegajuanortega66@elsemanariosd.comyahoo.com

El MexicanoInternational Media4045 Bonita Rd., Ste. 209Bonita, CA 91902P (619) 267-6010www.el-mexicano.infoContact: Venessa Dominguez Sixto Monroycommunications@medicis.tv

EnlaceThe San Diego Union-Tribune350 Camino de la ReinaSan Diego, CA 92108P (619) 293-2914www.mienlace.comContact: Francisco Matafrancisco.mata@mienlace.com

Magazines Placement

Newspapers

2009 HMD Resource Guide

22 HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010

Frontera Media Access Partners, Inc.8428 La Mesa Blvd.La Mesa, CA 91941401 Mile of Cars Way, Suite 370National City, CA 91950P (619) 466-3776 474-6776www.mediaaccesspartners.comwww.frontera.comContact: Rodger Seelertrodger@mediaaccesspartners.com

Hispanos Unidos411 West 9th AveEscondido, CA 92025P (760) 740-9561www.hispanosunidosnews.comContact: Ana Hanneganana@hispanosnews.com

La Prensa San Diego651 3rd Ave., Ste. CChula Vista, CA 91910P (619) 425-7400www.laprensa-sandiego.orgContact: Patricia Saenz Daniel Muñozlaprensa_sd@earthlink.net

PennySaver USA1300 Specialty Dr.Vista, CA 92081P (760) 599-1400www.pennysaverusa.com

Radio Stations

98.9 FM XMOR (Blazin’)1027 10th Ave., Ste. CSan Diego, CA 92101P (619) 696-9902www.blazin989.com

99.3 FM XOCL (La Preciosa)MVS International401 Mile of Cars Way, Ste. 322National City, CA 91950P (619) 474-5917

99.7 FM XHTY (La Invasora San Diego)Uniradio corp.5030 Camino de la Siesta, Ste. 403San Diego, CA 92108P (619) 497-0600www.uniradio.com

102.9 FM KLQV (Recuerdo)Univision Radio600 West Broadway, Ste. 2150San Diego, CA 92101P (619) 235-0600www.univision.com

104.5 XLTN (Radio Latina)The Imagen Group401 Mile of Cars Way, Ste. 370National City, CA 91950P (619) 336-7800www.1045radiolatina.com

106.5 FM KLNV (La Nueva)Univision Radio600 West Broadway, Ste. 2150San Diego, CA 92101P (619) 235-0600www.univision.com

107.3 FM XHFG (Pulsar)Uniradio corp.5030 Camino de la Siesta, Ste. 403San Diego, CA 92108P (619) 497-0600www.uniradio.com

107.7 FM XRST (Digital)401 Mile of Cars Way, Suite 370National City. CA 91950P (619-474-6776

860 AM XEMO (La Poderosa)Uniradio corp.5030 Camino de la Siesta, Ste. 403San Diego, CA 92108P (619) 497-0600www.uniradio.com

950 AM XKAM (Radio Formula)303 H St. #418Chula Vista, CA 91910P (619) 819-5749401 Mile of Cars Way, Suite 370National City. CA 91950P (619-474-6776

1130 AM KSDO (Radio Nueva Vida)Radio Nueva Vida Network 344 F St., Ste. 200Chula Vista, CA 91910P (619) 210-2555www.nuevavida.comContact: Sanya France

1420 AM XEXX (Radio Formula)303 H St. #418Chula Vista, CA 91910P (619) 819-5749

1470 AM XERCMUniradio corp.5030 Camino de la Siesta, Ste. 403San Diego, CA 92108P (619) 497-0600www.uniradio.com

91.7 FM XGLX (Exa)MVS International401 Mile of Cars Way, Ste. 322National City, CA 91950P (619) 474-5917www.exa917.fm

94.5 FM XHA (La Invasora Tijuana)Uniradio corp.5030 Camino de la Siesta, Ste. 403San Diego, CA 92108P (619) 497-0600www.uniradio.com

99.7 FM XHTIM (La Mejor)MVS International401 Mile of Cars Way, Ste. 322National City, CA 91950P (619) 474-5917www.lamejor993.com

Television Stations

Channel 12, XEWT (Televisa)Rep. Energy Communications Corp.637 Third Ave., Ste. BChula Vista, CA 91910P (619) 585-9398www.xewt12.com

Channel 15/41, AZSDAD (Azteca America)The McGraw-Hill Companies4600 Air WaySan Diego, CA 92101P (619) 237-10107915www.aztecasd.comContact: Steven Blanco

Channel 17, KBNT (Univision)Entravision Communications Corp.5770 Ruffin Rd.San Diego, CA 92123P (858) 576-1919www.univision17.com www.kbnt.com

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HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010 23

Television Stations

Channel 21, XHTT (TV Azteca)Media Access Partners, Inc.8428 La Mesa Blvd.La Mesa, CA 91941P (619) 466-3776401 Mile of Cars Way, Suite 370National City. CA 91950P (619-474-6776www.mediaaccesspartners.com

Channel 27, XHJK (TV Azteca) Media Access Partners, Inc.8428 La Mesa Blvd.La Mesa, CA 91941P (619) 466-3776401 Mile of Cars Way, Suite 370National City. CA 91950P (619-474-6776www.mediaaccesspartners.com

Channel 33, XHAS (Telemundo)Entravision Communications Corp.5770 Ruffin Rd.San Diego, CA 92123P (858) 576-1919www.telemundo33.com

Channel 36, KDTF (Telefutura)Entravision Communications Corp.5770 Ruffin Rd.San Diego, CA 92123P (858) 576-1919www.kbnt.entravision.com

Channel 39, NBC 7/39NBC San Diego225 Broadway, Ste. 300San Diego, CA 92101P (619) 578-0487www.nbcuni.com

Channel 57, XHUAA (Televisa)Energy Communications Corp.637 Third Ave., Ste. BChula Vista, CA 91910P (619) 585-9298moreinfo@xewt12.tv

Out of Home

Border Billboard7680 W. Sahara, Ste. 150Las Vegas, NV 89117P (702) 838-8855www.borderbillboard.comContact: Jennifer Stefanojennifer@borderbillboard.com

Transborder Communications641 E. San Ysidro Blvd. Suite B3 - 105San Ysidro, CA 92173P (619) 395-2813Contact: Hector Moiinahcmolina@aol.comwww.transbordercommunications.com

Cablemas Cable Systems (Tijuana)Media Access Partners, Inc.401 Mile of Cars Way, Suite 370National City. CA 91950P (619-474-6776www.mediaaccesspartners.com

San Diego Interconnect Operated by Cox Media350 10th Ave., Ste. 500San Diego, CA 91941P (619) 686-1900www.coxmedia.comContact: John Borgeson john.borgeson@coxmedia.com

Time Warner Cable5720 El Camino RealCarlsbad, CA 92008P (760) 438-7741www.twcsd.com

Cable Companies

CBS Outdoor 4450 Alvarado Canyon Rd.San Diego, CA 92120P (619) 283-7074www.cbsoutdoor.comContact: Scott SmithScott.smith@cbsoutdoor.com

Clear Channel Outdoor9660 Granite Ridge Dr.San Diego, CA 92123P (858) 292-2000www.clearchanneloutdoor.com

HERRERA MediaWorks, Inc.6965 El Camino Real, Ste.105-201Carlsbad, CA 92009P (760) 635-2900www.herreramediaworks.comContact: Mark Stanley Herreramark@herreramediaworks.com

Media Access Partners, Inc.401 Mile of Cars Way, Suite 370National City. CA 91950P (619-474-6776www.mediaaccesspartners.comContact: Rodger Seelertrodger@mediaaccesspartners.com

Mission Media Corp.831 Pacific St. #3Santa Monica, CA 90405P (310)-396-5577Contact: Steve Levineslevine@missioncomm.net

Mobile Marketing Nationwide7525 Mission Gorge Rd, Suite GSan Diego, CA 92120Contact: Kevin Hallekevin@mmnationwide.com

National CineMedia21700 Oxnard Street, Suite 640Woodland Hills, CA 91367P (818) 227.3757Contact: Kathy Hassettkathy.hassett@ncm.com

San Diego Outdoor on the Border7752 Fay Ave, Suite DLa Jolla, CA 92037P:858-454-7834F:858-454-7844Contact: Steve Wagnersteve@outdoorinsight.com

Video Production

AVI Systems7270 Trade St., Ste. 102San Diego, CA 92121P (858) 268-1100www.avisystems.comContact: Alejandro Reyesalejandro.reyes@avisystems.com

Cinema Verde7323 El Cajon Blvd.San Diego, CA 92115P (858) 518-0487www.cinemaverde.netContact: Mario Ortizmortize@cinemaverde.net

First Strike Creative TV427 C St., Ste. 400San Diego, CA 92101P (619) 876-4555www.1ststrikecreative.tvinfo@firststrikecreative.tv

2009 HMD Resource Guide

24 HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010

Contact: Martha Puentesmpuentes@rhfleet.org

San Diego County Water Authority4677 Overland Ave.San Diego, CA 92123P (858)-522-6703www.sdcwa.orgContact: John Liarakosjliarakos@sdcwa.org

San Diego PadresPETCO PARK100 Park BoulevardSan Diego, CA 92101P(619) 795-5000www.padresbeisbol.comContac: Alex Montoyaamontoya@padres.com

San Diego Zoo123 Camino De La ReinaSan Diego, CA 92108P (619)-718-3043www.sandiegozoo.orgContact: Wendell Conleywconley@sandiegozoo.org

Groovy Like A Movie5205 Kearny Villa Way suite 200San Diego, Ca. 92123P (858) 715-0300F (858) 715-8538www.groovylikeamovie.comContact: Laura E. Villarreal Christopher Nicollslvillarreal@groovylikeamovie.com

Marco Productions1550 Broadway, Ste. NChula Vista, CA 91911P (619) 422-7719Contact: Marco ECscobedomarcotvpro@sbcglobal.net

Ray Hourani12998 Texana St. 13484 Bendow Ct.San Diego, CA 92129P (619) 254-3113www.rhtvpro.comContact: Ray Houraniray@rhtvpro.com

San Diego Production Centre7854 Ronson RoadSan Diego, CA 92111P (858)-573-9313www.sdpcentre.comContact: Steve ZatarainSteve@sdpcentre.com

Satellite Video Productions, Inc.5111 Santa Fe St., Ste. FSan Diego, CA 92109-1615P (858) 483-4151www.satellite-inc.com

Sevilla Video Productions2521 Bancroft St.San Diego, CA 92104P (619) 977-5940www.sevillaproductions.comelsa@sevillaproductions.com

Websites

Enlacelink The San Diego Union-Tribune350 Camino deo la Reina San Diego, CA 92108P (619) 293-2914www.mienlace.com

Hispanic Market Weekly2625 Ponce de Leon Blvd., Ste.285Coral Gables, FL 33134P (305) 448-5838 Ext. 14www.hispanicmarketweekly.comContact: John Vossjvoss@hispanicmarketweekly.com

Internet Marketing Results6365 Nancy Ridge DriveSan Diego, CA 92121P (858) 457-8030www.imresults.net

Salud + Health Info Option P.O. Box 3150 Chula Vista, CA 91909P (619) 427-4111www.infooption.com www.saludhealthinfo.comContact: Martha Plozolamartha@infooption.com\

Where Was I?4809 Clairemont Square, Ste. 347San Diego, CA 92117P (619) 260-8353www.gentebiensandiego.comContact: Esteban Villanuevaesteban@gentebiensandiego.com

Other

Aztec Sports Properties5500 Campanile Drive, 1st FloorSan Diego, CA 92812-4313P (619) 750.7778www.goaztecs.comContact: Diane Penny dpenny@aztecsportsproperties.com

Reuben H. Fleet Science Center1875 El PradoSan Diego, CA 92101P (619)-238-1233, x882www.rhfleet.org

2009 HMD Resource Guide

www.aldelinodesign.com www.creativehotlist.com/adelino