Post on 19-Mar-2016
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HMA Annual Membership Meeting June 26, 2012 1
HMA Board of Trustees Co-Presidents: Preston Bryant Nancy Zagaroli
FY 2011-2012 in Review Lisë Swensson Executive Director
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HMA Mission Statement
Original – The Hickory Museum of Art is a center to inspire, educate and transform our community and region through the visual arts. The focus of our collection is American art.
Revised – The Hickory Museum of Art inspires, educates and transforms our community and region through the visual arts. The focus of our collection is American art.
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#1. Membership Development:
The goal of this initiative is to increase HMA’s membership base by developing and implementing specific strategies to encourage involvement in the Museum.
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Membership Goals: “Gain and Retain” + “Added Value” = “Added Revenue”
• Increase the number of memberships by 15% annually with an end goal of at least 1,000 members by 2015.
• Increase member retention rate to 75% by end of FY2013 and to 85% by end of FY2015.
Membership Strategies: “Gain and Retain” + “Added Value” = “Added Revenue”
• Develop method of capturing members’ demographic information for future program development, more effective targeted marketing, and general planning.
• Evaluate current membership benefits and retention methods for improvements and cost efficiencies.
$0.00
$20,000.00
$40,000.00
$60,000.00
$80,000.00
$100,000.00
$120,000.00
MS0
5
MS0
6
MS0
7
MS0
8
MS0
9
MS1
0
MS1
1
MS1
2
$86,029
$107,525 $107,910 $107,773
$94,419 $96,271
$86,699 $95,876
Revenue Dollars from Membership
0
100
200
300
400
500
600
700
MS05 MS06 MS07 MS08 MS09 MS10 MS11 MS12
547 591
657 643 654 601
689 668
Total # of Donors to Campaign
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
$140.00
$160.00
$180.00
$200.00
MS05 MS06 MS07 MS08 MS09 MS10 MS11 MS12
$161.80
$181.94
$164.25 $167.63
$145.52
$160.18
$125.83
$149.18
Average Dollar Per Donor
Alex Lee Inc. Broyhill Family Foundation, Inc. Catawba Valley Medical Center Charlotte Paint Company, Inc. City of Hickory Cong. Cass Ballenger Corning Cable Systems Dr. & Mrs. George & Sandra Pait Clay III Frye Regional Medical Center George Foundation Inc. Hickory Rotary Club Joan and James Gardner Kulynych Family Foundation I, Inc. L. B. Lane Family Foundation Mitchell Gold + Bob Williams Mr. & Mrs. A. Pope Shuford Mr. & Mrs. Charles H. Shuford Mr. & Mrs. Harley F. Shuford Jr. Mr. & Mrs. Hugh M. Boyer Mr. & Mrs. J. Thomas Lundy
Mr. & Mrs. Lee Teeter Mr. & Mrs. Raymond Von Drehle Mr. & Mrs. Robert U. Simmons Mr. & Mrs. Russell L. Isenhour Mr. Robert T. Williams & Mr. Stephen Heavner Mrs. Bill L. Whitener Mrs. J. Hal Owsley Ms. Josephine B. Hambrick Ms. Nancy S. Dowdy Ms. Vicki Coggins North Carolina Community Foundation Paramount Automotive Group Plastic Packaging, Inc. Republic Services Shurtape Technologies, LLC State of North Carolina United Arts Council of Catawba County Wells Fargo Western Piedmont Council of Government
$1,000 and Up Donors
#2 – Marketing Development
Implement specific marketing campaigns for each new exhibition.
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• Facebook (HMA): 1,082 Likes
• Facebook (LKN Folk Art Festival): 408 Likes
• HMA E-News Subscribers: 2,444
• Website Visitation: 15,000+
• On the Radio: 8+ times
• Appeared in Newspapers/Magazine: 120+ times
On- & Off-Site Attendance (through June 15) 12
0
2000
4000
6000
8000
10000
12000
14000
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
2008-20092009-20102010-20112011-2012
Check-In Admissions (through June 15) 13
0
1000
2000
3000
4000
5000
6000
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
2008-20092009-20102010-20112011-2012
#3 – Financial Development is positively impacted by Board Members using their TIME, TREASURE and TALENT to maximize HMA exposure in their business and social networks.
Additional offerings in 2012 have generated a net increase in revenue YTY.
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$- $10,000.00 $20,000.00 $30,000.00 $40,000.00 $50,000.00 $60,000.00 $70,000.00
2009 2010 2011 2012
All OthersFolk Art FestivalGuild BrunchArt on the Ave.
Accumulated Revenue by Events
Revenue (through June 15) 15
ContributionsGrantsIn-KindMembership DuesEarned IncomeNC Arts CouncilUnited Arts FundPlanned Giving
Expenses (through June 15) 16
Admin & ProgramServicesExhibitions
ContributedFacilities (in-kind)ArtworkAcquisitionsRent
EducationalPrograms
Endowment Value (through May 31) 17
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
#4 – Acquisition & Collection Management seeks to implement methods to improve HMA Collection Management processes.
Acquisition and Collection management depends on accurate and reliable tracking information. • Devise a consistent Collections Plan to enter object
identification data into HMA’s database program. Re: Discovery
• Analyze and implement new categorizations to fill collection gaps and create new exhibitions and de-accessioning works.
• Reorganize and inventory permanent collections to improve disaster preparedness and emergency responsiveness.
• Design and implement an internship program that includes collection management students from local educational programs.
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NC Wyeth (1882-1945) Maine Seascape
oil on canvas Museum purchase, 2011.19.1
Amount spent on Acquisition Purchases: $57,592.00 Amount spent on Conservation: $761.93
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Danny Robinette (1954-2005) Landscape Off Island Ford Road
acrylic on canvas Museum purchase, 2012.6.2
New Acquisitions:
• 10 Purchases • 8 Gifts • 1 Bequest
#5 – Exhibitions Development seeks to provide audiences in our community and region with a diversified set of exhibitions to inspire imaginations, enhance learning and transform spaces and attitudes.
We are continuing to plan fewer, but higher quality exhibitions.
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2009-10 2010-11 2011-12 Total Exhibitions 28 27 24 Exhibitions Featuring NC Artists 25 22 21 Exhibition Related Programs 37 28 34 Exhibitions Featuring Perm. Coll. 8 12 14 Artwork Sales during Exhibitions n/a $3,646 $12,275
2011-2012 Exhibitions 22
Andrew Fullwood: ORIGINS
Waking Up with Van Gogh
From the Millennium Forward
Discover Folk Art
#6 – Education Development seeks to maximize HMA’s impact on adult and youth education by allocating resources to the most effective classes and programs.
At Risk Youth, Studio Art School, Programs with Schools and Public Programs.
Program 2009-10 2010-11 2011-12 Youth Tours 3,355 1,320 1,462 Youth Class 2,008 2,552 2,368 Youth Outreach 3,730 4,002 5,000 Adult Tours 313 206 324 Adult Classes 150 1,243 890
Offsite (Festivals, Programs etc) 3,710 5,550 3,680
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Art for All 24
Young People of Integrity wave to Rebecca Inglefield before visiting NCMA’s El Anatsui exhibition in Raleigh.
Adult Tours & Classes 25
Adult Program # Events AttendeesHigh School Tours 3 184Teen Art Classes 5 40Open Studio 75 425Adult Classes 49 363Adult Tours 7 140Teacher Training Workshops 1 20Family Workshops 2 42
Public Programming Date AttendeesMark Hewitt, Potter Sep 01 58Yoga in Galleries Jan 20 8Art of Conservation Feb 12 7Art of Making Oil Paint Feb 23 35Life of Anna H Huntington Mar 04 41Bus Trip-Columbia Mus Art Mar 07 38NCMA Documentar/Disc May 20 15
Summer Art Camps 26
School goes back early this year, so we lost 2 weeks of potential Summer Art Camps, however…
• We are only 2 weeks into
Summer Art Camps and have filled 21 out of 34 camps already!
• We had to add 2 additional
camps due to the overwhelming response!
• We are about to pass last
year’s total enrollment, and there are 6 weeks to go!
NEA Grant 27
Discover Folk Art materials will be translated and printed in Spanish.
HMA Galleria 28
• 30% increase in new artists.
• 10% Gross Sales increase in 2011-2012.
• $450 Gross Sales in one
day “Galleria off-site Event” at the Hickory Convention Center.
• Galleria Volunteer Hours
steady at approximately 600 hours per year which means a little over 35% of our total hours are filled by volunteers.
In Memorium 29
Carl Moser
In Memorium 30
Suzanne Gifford Millholland
Honorary HMA Trustee
1999 - 2012
HMA GUILD Joann Wilfong Guild Representative, HMA Board of Trustees
Founded in 1970 as the hospitality arm of the museum, assisting with receptions and volunteering in many areas of museum operation. 31
A Lamp… A Lifeboat… A Ladder…
• Assisted with receptions, served as visitor hosts • Supported the 2011 Folk Art Festival with t-shirt
sales and volunteer hours • Funded Summer Camp brochures • Purchased Galleria merchandise and display cases
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Raised total of $23,624!
The HMA Guild is…
Art a la Carte - 2012 Graceful and sophisticated décor provided a serene backdrop for patrons of our museum’s exhibits.
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Angel of the Arts Brunch
Setting up – Judith Covey, Ruth Samuels, Toby Milam, Rene Allen, Phyllis Cannon, Betty Orovitz, Lori McMillan
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Preparing for the brunch (July 2011) – Toby Milam, Joann Wilfong, Judith Covey, Chad Covey, Harry Wilfong, Phyllis Cannon, Betty Orovitz, Robyn Parker, Ruth Samuels.
Upcoming Exhibitions 35
Brenda Councill: A Mural in the
Making Aug. 11 – Nov. 25
Jeana Eve Klein Sept. 1 – Dec. 2
Will Henry Stevens
Dec. 8 – April 7
Waking Up with Van Gogh 36
Tom Aaron Garlow Singer, Songwriter & Instrumentalist Sunday, July 29 2:30 – 3:30 PM
Tom will be performing in the Gallery for the final day of the exhibition.
Remembering Catawba County 37
Sunday, August 5 2 PM
• Presentation by Bob Hart & Glen Walker
• Tours of Arie Reinhardt Taylor’s exhibition & Discover Folk Art
The Art of Poetry 38
Next Event:
Saturday, September 15 2 – 3:30 PM (Submit poems to Scott Owens by September 1)
Make Plans Now! 39
Invite the Rest of Your Coop! Saturday, October 6 11 AM – 4 PM Sherrills Ford, NC (near Hwy 150) • 4th Annual Juried Art Sale • Folk Artists from NC & Beyond • Children’s Art Activities • Live Bluegrass • Free Admission & Parking • New Lakefront Location! LakeNormanFolkArtFestival.com
Artists Meeting Artists 40
Thursday, October 11 5:30 – 7 PM Coe Gallery
Organized by Wyn Flo & Pat Flachbart
Music at the Museum 41
Sunday, November 18 2:30 PM, Auditorium
La Dolce Musica Trio
Art on the Avenue 2013 42
Saturday, May 4 10 AM – 4 PM
Outgoing Trustee 43
Margie Owsley Served Two Terms 2006 - 2012
New Trustees 44
Ardyth Hearon
Rebecca Inglefield
2012-13 Executive Board 45
Preston Bryant, Co-President
Nancy Zagaroli, Co-President
Kit Cannon, Vice-President
Michael Edwards, Sr., Secretary / Treasurer
Rick Berry, Member at Large
Dewey Harris, Strategic Planning Chair
Joann Wilfong, HMA Guild Representative