AVFC HK Tour – Activations Report

ObjectivesTo energize and further strengthen NIKE FB’s authenticity

Deepen Nike’s commitment to develop local grassroots football in Hong Kong

Cultivate AVFC fans’culture and further develop fans loyalty towards the club

StrategiesLeverage the excitement of the AVFC visit to bring premium experience to FOTs & consumers

Amplify the key moments thru key FB media (Print/TV/digital)

Leverage marketplace energy to build the AVFC brand

HONG KONG AUDITION – Phase 1

12-13/5

BARCLAYS ASIA TROPHY CUP – Phase 2

27 – 30/7Media & FOTs gathering / Kit launch

AVFC ACADEMY EXPERIENCE – Phase 3

Mid Aug

Journey of FOTs

The winners of the audition in May was rewarded the premium experience to attend the team training and watch the BAC.

Rundown on July 25

Field House

Q & A session with media &

Nike City Cup 2011 - Champions of

U-18 & U-20 groups

Nike Football

Kit Launch

Field House

Nike Football

PR

Digital

Create and feature stories on facebook fan page

Produce video content for the highlights of the whole journey

From 7/25 to 7/30 (6days) :AVFC Collection 122 piecesAVFC Replica 73 pcs (33pcs Home / 40 pcs Away)

Sales

Thank You