Post on 05-Dec-2014
description
Google Analytics RemarketingGA SEGMENTATION & CUSTOM VARIABLES
MOAR Power!RICH REMARKETING LISTS
Slice & dice to you’re heart’s content with over 200 dimensions & metrics!
Create incredibly rich remarketing lists!
You Are The CSS To My
HTML!
Target Users From Facebook!
Ugh…how do I cookie Facebook users?
What About FBX?
Facebook Exchange targets users on Facebook based on browsing history on the web…but does not target your Facebook fans as they browse the web.
Woops…
We want to remarket to our Facebook fans as they browse the web.
Google Analytics to the Rescue!
GA Code ChangesJAVASCRIPT LIBRARY CHANGES
< script type="text/javascript" >
var _gaq = _gaq || [];_gaq.push(['_setAccount', 'UA-91817-11']);_gaq.push(['_trackPageview']);
(function() {var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true;ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js‘;var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s);})();
< /script >
Code: Original Java Script Library.
< script type="text/javascript" >
var _gaq = _gaq || [];_gaq.push(['_setAccount', 'UA-91817-11']);_gaq.push(['_trackPageview']);
(function() {var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true;ga.src = (‘https:’ == document.location.protocol ? ‘https://’ : ‘http://’) + ‘stats.g.doubleclick.net/dc.js‘;var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s);})();
< /script >
Code: Updated/New Java Script Library.
Create Remarketing ListTARGETING YOUR AUDIENCE
Create GA Remarketing List
Create GA Remarketing List: Admin >> Remarketing Lists
Create GA Remarketing List
1. Choose your profile, consider profile filters when doing so.2. Select your remarketing list type 3. Name your list so you can find it AdWords
Create GA Remarketing List
Create a custom remarketing list by adding filters.
Create GA Remarketing List
Two Different User Filters:1. Dimension & Metric Filters – apply to each user no matter when they
happen.2. Sequence Filters – must happen in a certain order. Think custom
combination lists.
Create GA Remarketing List
We’re slicing on a dimension (source), which is just like a standard advanced segment.
Create GA Remarketing List
Set the length of your remarketing cookie and choose the AdWords account you will use for the campaigns.
NOTE: the duration will be extended forward every time the user visits the site and qualifies for the list.
Maximum cookie life = 540 days
Analytics & AdWords Accounts must be linked.
NOTES:1. Lists do not populate with data retroactively. 2. You can set up lists based on users who complete goals. However, goals
must be setup prior to remarketing lists.3. Lists with 100 users or more are eligible for targeting and will automatically
show in the AdWords shared library.
Privacy PolicyUPDATES REQUIRED
How you use remarketing How third-party vendors show your adsHow you and third-party vendors use
cookies
Privacy Policy Updates
Google requires updates to your privacy policy before you can use this feature.
Visit: http://support.google.com/analytics/answer/2700409?hl=en
Email: Heather@ClixMarketing.comTwitter: @HeatherCooan LinkedIn: www.LinkedIn.com/in/hcooanBlog: www.ClixMarketing.com/blog