Post on 17-Jun-2020
Headline Wri+ng
Dr. Vince Filak
Adviser, Advance‐Titan
Wednesday, April 28, 2010
What A Headline Does
Wednesday, April 28, 2010
• Lets you know what you want to read University raises tui+on by 80 percent
What A Headline Does
Wednesday, April 28, 2010
• Lets you know what you want to read University raises tui+on by 80 percent
• Lets you know what you DON’T want to read Jus+n Bieber releases country album
What A Headline Does
Wednesday, April 28, 2010
• Lets you know what you want to read University raises tui+on by 80 percent
• Lets you know what you DON’T want to read Jus+n Bieber releases country album
• Lets you know what you should read Diet Coke linked to cancer
What A Headline Does
Wednesday, April 28, 2010
• Lets you know what you want to read University raises tui+on by 80 percent
• Lets you know what you DON’T want to read Jus+n Bieber releases country album
• Lets you know what you should read Diet Coke linked to cancer
• Shows importance of a topic Terrier wins dog show or
WAR
What A Headline Does
Wednesday, April 28, 2010
Examples of a main head
Wednesday, April 28, 2010
Examples of heads with decks
Wednesday, April 28, 2010
Examples of hammers
Wednesday, April 28, 2010
Here’s the kicker…
Wednesday, April 28, 2010
Fill the hole
Wednesday, April 28, 2010
Fill the holeSchwartzenegger ends California’s pre-kindergarten classes
Wednesday, April 28, 2010
Fill the holeSchwartzenegger ends California’s pre-kindergarten classes
Arnold bans pre-kindergarten
Wednesday, April 28, 2010
Fill the holeSchwartzenegger ends California’s pre-kindergarten classes
Arnold bans pre-kindergarten
Gov. endsstate’s K-4 programs
Wednesday, April 28, 2010
Headline Characteris+cs
Wednesday, April 28, 2010
Headline Characteris+cs
• What’s new?
• What happened?
• What are the facts?
• What ISN’T right?
• What is the feel of the piece?
Wednesday, April 28, 2010
Good headlines
Wednesday, April 28, 2010
Good headlines
Katrina slams Gulf Coast
Freshman 15 not a myth, researchers say
Brewers take two from Mets; head home to face Cardinals
Mayor apologizes for failing to follow proper procedure during meetingTourney starts today
Wednesday, April 28, 2010
Grammar and style changes
Wednesday, April 28, 2010
Grammar and style changes
7 dead, 2 woundedin Elm Park shooting
Wis. man arrested; charged with murder
N. Fond du Lac to get $1.5 mil. in s+mulus funds
Sox, Mets advance; Indians eliminated
Omro man dies after car plunges into Fox River
Wednesday, April 28, 2010
Not‐so‐good headlines
Wednesday, April 28, 2010
Not‐so‐good headlinesOmro school board to hold mee+ng
Something went wrong in jet crash, experts say
Man fatally slainPlans go the way of the dodo for area developer
Needing more nurses
Smith defeated by Jones for city council seat
Wednesday, April 28, 2010
Read the headline out loud
Wednesday, April 28, 2010
Read the headline out loud
Ill. Man denies Mass. Murder
Player helps blind woman
Smith gets shot at U.S. Open
Disciples of Christ choose new leader
Wednesday, April 28, 2010
Good breaks
Wednesday, April 28, 2010
Good breaks
Obama, McCaindead evenin state polls
Witness to murderbelieved to be drunk
Clinton refutes allegations of cheating;Starr presses for answer on Lewinsky
Wednesday, April 28, 2010
14
Bad breaks
Wednesday, April 28, 2010
14
Bad breaks
Poten=al witnessto murder drunk
Obama, McCain deadeven in state polls
Clinton: Iʼm not a cheat; Starr: Yes, he is; Judge: Both sides must remain decent and calm
Governor togive Senatebudget plan
Voters rush to the polls for state elections
Wednesday, April 28, 2010
Tone and feelRight: Doctor’s assistant uses own health status
to teach AIDS pa=ents to cope with disease
Wrong: Aide with AIDS Aids AIDS victims
Right: Ryan Braun cri=cally injured in car wreck
Wrong: Cri=cally injured Braun going, going… gone?
Right: 500 die in Peru earthquake;Thousands more missing
Wrong: 500 die in Peru earthquake;Thousands more missing
Wednesday, April 28, 2010
Watch out for bad exchanges
Wednesday, April 28, 2010
Watch out for bad exchanges
Wednesday, April 28, 2010
Watch out for bad exchanges
Atomic Bombers Upset Over Enola Homosexual Exhibit
Wednesday, April 28, 2010
Think like a 12‐year‐old boy
Wednesday, April 28, 2010
Think like a 12‐year‐old boy
Wednesday, April 28, 2010
Know what you’re talking about
Wednesday, April 28, 2010
Know what you’re talking about
Wednesday, April 28, 2010
Know what you’re talking about
Va+can elects first
Wednesday, April 28, 2010
Know what you’re talking about
Va+can elects first non‐Catholic pope
Wednesday, April 28, 2010
Don’t even think about it
Wednesday, April 28, 2010
Don’t even think about it
Wednesday, April 28, 2010
What to emphasize?
Wednesday, April 28, 2010
What to emphasize?
• Time: Focus on the presentTornado kills 230UWO professor wins Pulitzer
Wednesday, April 28, 2010
What to emphasize?
• Time: Focus on the presentTornado kills 230UWO professor wins Pulitzer
• Freshen older ideas with links to the presentMom killed six, police sayEx‐employee shot manager, jury concludes
Wednesday, April 28, 2010
What to emphasize?
• Time: Focus on the presentTornado kills 230UWO professor wins Pulitzer
• Freshen older ideas with links to the presentMom killed six, police sayEx‐employee shot manager, jury concludes
• Future gets a present‐tense +e‐inU.S. will prevail in Iraq, Bush saysGov. to propose more budget cuts
Wednesday, April 28, 2010
What to emphasize?
Wednesday, April 28, 2010
What to emphasize?
• People: Prominence is a news valueObama addresses congress
Doyle sells Superior to Canada
Wednesday, April 28, 2010
What to emphasize?
• People: Prominence is a news valueObama addresses congress
Doyle sells Superior to Canada
• People: “How do I know that guy?”Pizza Hut owner convicted of fraud
Omro librarian wins $450 mil in lofo
Wednesday, April 28, 2010