http://www.flickr.com/photos/bartvandijk/4362990052/

Driven to distraction@gilescolborne

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2http://www.flickr.com/photos/stepnout/2550739848/

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0

200

400

600

800

2005 2006 2007 2008 2009 2010 2011E 2012E 2013E

Desktops & Notebooks Smartphones & Tablets

You are here

Source: Morgan Stanley

Worldwide sales (millions)

5

5

4168

6

50+

40-49

30-39

20-29

0% 25% 50% 75% 100%

5 or fewer items 6 or more items

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Clifford Nass

8

9

10

11

12

Tiny Tower

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Do not downloadTiny Tower

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13

OMFG

14

15

16

16

17

1. Minimise distraction

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19

20

21

22

23

2. Focus

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25

26

3. Increase motivation

Carol Dweck

27

28

29

30

4. Decrease pressure

31

32

Add this option

You can remove it later

33

5. Facilitate recovery

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35

A simple plan?

• Minimise distractions

• Focus

• Increase motivation

• Decrease pressure

• Facilitate recovery

36

And: understand context

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38

38

39

K Press a key on the keyboard 0.20 secondsP Point the mouse to an object 1.10 secondsB Button press (mouse) 0.10 secondsH Hand from keyboard to mouse 0.40 secondsM Mental preparation 1.20 secondsW User waiting for the system to respond

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K Press a key on the keyboard 0.20 secondsP Point the mouse to an object 1.10 secondsB Button press (mouse) 0.10 secondsH Hand from keyboard to mouse 0.40 secondsM Mental preparation 1.20 secondsW User waiting for the system to respond

40

41

Xerox Alto

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43

Thank you.