Pay TV Subscriber Demographics

Dana Browning

Demographics of Pay TV Users

The following report exploresthe percentage of American Adults who use Pay TV basedon the following 7 demographic variables:

GenderAgeChildren in HHMarital statusEmploymentIncomeEthnicity

Gender

Age

Income

Children in HH

Ethnicity

MaritalStatus

Employment

WHO IS THE PAY TV SUBSCRIBER ?

Source: HBO Research Department, August 2013

Demographic Summary of Pay TV SubscribersBelow is the % of each group of American adults who use Pay TV, according to HBO August 2013 survey.

53%

47%

Pay TV Subscribers Basedon Gender

Percentage of people from different age groups who are

Pay TV Subscribers

18-34 35-49

50-69

70+

22%

16%

39%

33%

Net: 18-49 50%Net: 18-24 4% - very low % of the youngest viewers are Pay TV Subscribers

Pay TV Subscribers withChildren in Household

YES

NO

28 % 72%

Pay TV Subscribers Based

on Marital Status

Net: Married/Living Together

Single, as in never married

Net: Divorced/Separated/Widowed

57%

24%

18%

•Married - 50%•Living with a domestic partner - 7%

•Divorced - 12%•Separated - 1%•Widowed - 6%

Pay TV Subscribers Basedon Employment

53%

47%

EMPLOYED NOT EMPLOYED

Net: Employed 53%Net: Not Employed 47%

Pay TV Subscribers Based

on Income

Net: Under $50K

Net: $50K+

Net: $50K < $100K

Net: $100K+ 17%

35%

52%

48%

72% of Pay TV Subscribers have an income of

Pay TV Subscribers Based on Ethnicity

Net: White 82%Net: Non-White 18%

The Average Pay TV User is..

•Married/Living Together

•No Children

•Income of $50K-$75K

•Age 35-49

•One employed adult in HH

•White Non-Hispanic

•Men & Women