Post on 01-Jul-2015
description
Steve JohnsonUnder 10 Consulting
@sjohnson717steve@under10consulting.com
HAVE WE LEANED TOO FAR?
http://www.under10consulting.com/public/bos2014
Big companies can be agile too!“ ”
With today’s methods, we can build the wrong
product faster than ever.
Under 10 Consulting: look beyond the product
“ ”“ ”The biggest waste of all in
product development is building something that
absolutely no one wants.
Eric RiesBusiness of Software, 2010
where does innovation begin?
observation is the key
“this side up”http://www.flickr.com/photos/andyde/4762081047/
So, we’re in complete
agreement?
?
?
Under 10 Consulting: look beyond the product
“ ”“ ”Minimum Viable Product: n. A set of product functionality
that can best be described by the following phrase:
“Well, it’s the least we could do.”
Saeed Khanonproductmanagement.net
?
REFINEDESIGN & DELIVERDEFINE
REFINEDESIGN & DELIVERDEFINE
Product
Promotion
Sales
Support
Business
Market
Business
Market
Under 10 Consulting: look beyond the product
Before: focus on product
REFINEDESIGN & DELIVERDEFINE
Product
Promotion
Sales
Support
Business
Market
Business
Market
Under 10 Consulting: look beyond the product
Now: extend your view
REFINEDESIGN & DELIVERDEFINE
Promotion
Sales
Support
Business
Market
Business
Market
Product
REFINEDESIGN & DELIVERDEFINE
Product
Promotion
Sales
Support
BusinessGoals
MarketGoals
BusinessResults
MarketResults
Under 10 Consulting: look beyond the product
“ ”“ ”If you can’t describe what you are doing as a
process, you don’t know what you are doing.
W. Edwards Deming
REFINEDESIGN & DELIVERDEFINE
PERSONALExpertiseBusinessMarketTechnologyOperationsDomain
CommunicationSpeaking truth to powerInfluence through authorityInfluence through reasonInfluence through passion
PRODUCTExpertise: Technology
PROMOTIONExpertise: Market
SELLINGExpertise: Market
SUPPORT & OPERATIONSExpertise: Operations
Prepared for:
By:
BUSINESS RESULTSExpertise: Business
CORPORATE LEVERAGEExpertise: BusinessRoles & responsibilitiesStrategy Canvas (BOS)Growth-Share Matrix (BCG)Three Horizons (TCG)Product/Market matrix (Ansoff)
CompetenciesAuthoritySystemsPassionInnovationResearchExpertise
MARKET GOALSExpertise: Market
BUSINESS GOALSExpertise: Business
MARKET RESULTSExpertise: Market
1408 Copyright © 2012-2014 Under10 Consulting, LLC
Under10 Playbook Canvas
REFINEDESIGN & DELIVERDEFINE
PERSONALExpertiseBusinessMarketTechnologyOperationsDomain
CommunicationSpeaking truth to powerInfluence through authorityInfluence through reasonInfluence through passion
PRODUCTExpertise: TechnologyProduct stories & personas
Feature priority listProduct plan
PROMOTIONExpertise: MarketMarket stories & personas
Promotional priority list
Launch planSELLINGExpertise: MarketPricing & discounting schedules
Sales enablement priority list
Battle cardsSUPPORT & OPERATIONSExpertise: OperationsDelivery planSupport planOperations plan
Prepared for:
By:
BUSINESS RESULTSExpertise: BusinessProcess retrospectiveBusiness review
CORPORATE LEVERAGEExpertise: BusinessRoles & responsibilitiesStrategy Canvas (BOS)Growth-Share Matrix (BCG)Three Horizons (TCG)Product/Market matrix (Ansoff)
CompetenciesAuthoritySystemsPassionInnovationResearchExpertise
MARKET GOALSExpertise: MarketFeasibility assessmentCompetitive landscapeSuccess metrics
BUSINESS GOALSExpertise: BusinessBusiness canvasPortfolio roadmapBusiness goals
MARKET RESULTSExpertise: MarketSuccess profilesMarket review
1408 Copyright © 2012-2014 Under10 Consulting, LLC
Under10 Playbook Canvas
Under 10 Consulting: look beyond the product
Areas of expertise
Domain Expert
Business Expert
Technology Expert
Market Expert
Product
Promotion
Sales
Support
Market results(share)
Business results(profit/loss)
Corporate goals
Market goals
Business goals
Copyright © 2013 Under 10 Consulting LLC
Product
Promotion
Sales
Support
Market results(share)
13%
Business results(profit/loss)
$42m
192 user stories delivered17 sprints
Marketing plan: $4m1284 leads delivered
53% of sales team trained; all of SEs
Capacity: 300 new sites
Corporate goals
Launch new product line
Market goals
Improve share from 8% to
11%
Business goals
Achieve $40M in revenues
Copyright © 2013 Under 10 Consulting LLC
Under 10 Consulting: look beyond the product
“ ”“ ”If you always do what you've always done, then you'll always get what you
always got.
Aerosmith
It was never just about thermostats. At its core, Nest has always been about the home. We reinvent unloved home products to create simple, beautiful, thoughtful things.
—Tony Fadell CEO & Founder, Nest
“”
Under 10 Consulting: look beyond the product
What’s the next innovation?
REFINEDESIGN & DELIVERDEFINE
Product
Promotion
Sales
Support
Business
Market
Business
Market
Under 10 Consulting: look beyond the product
“ ”“ ”Many entrepreneurs are like the chef who prepares dishes based on the available ingredients rather creating a meal that
customers want to buy.
Steve Johnson37
For more, getLook Beyond the Product, available now on Amazon.
LookBeyondtheProduct.com
Steve JohnsonUnder 10 Consulting
@sjohnson717steve@under10consulting.com
CONTACT
Under 10 Consulting: look beyond the product