Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

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Transcript of Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

Real Social Tactics&

How They Effect SEO

Chris Bennett@chrisbennett

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the best social traffic since...ever

infographics get no love on Pinterest

incorrectly sized graphic

only 3k in traffic??

???

< 5,

000

pixe

ls

make them have to go to your website

pinterest eats it up!

right size. right traffic.

large title

easy to read steps

get your format right

30k repins – over 70k uniques

Posted by fastcompany; little activityhttp://bit.ly/fastco-graphic

make it helpful. make it useful.

social sharing home run

killer traffic

goodgood

betterbetterlike digg 1.0 traffic, but better!

BEST!BEST!!!

1ST piece

22ndnd & 3 & 3rdrd piecespieces

social traffic that converts

10 10 days!!days!!

increased growth month-over-month

primarily pinterest

and they build links, too!

tips!!

DIY & how to’s have shown the most success

use ubersuggest to mine for ideas

create them with multiple categories in mind

DIY & crafts

People

Photography

Technology

Weddings

push 2-3 times per day during peak hours

the key to successful, visual content

stop thinking “linkbait”http://selnd.com/SEL-linkbait

start thinking “resourcebait”

use tineye to check for attribution

Google Plus is the current wild wild west of SEO

Google leverages G+ why don’t you?

Google Plus is the current current wild wild west of SEO

All of our testing has shown G+ and Facebook the strongest SEO influencers, with G+ kicking in the quickest.

Strengthen your backlinks with G+

Chris Bennettchris@97thfloor.com

@chrisbennett