Post on 19-Jun-2015
WesNicolBusinessPlan
ZachWoodward,KennyNorton&StuartGrant
Costeffec)ve,independence‐maximizingalterna)vetore)rementhomes
Servicesprovided:• Onceaweektoeverydaycheckin• Escortedcarservices• Seasonalcleanupi.e.lawnandsnowmaintenance
• Homemonitoring
“Empoweringseniorstolivehappy,healthyandrewardinglives–rightwheretheywanttobe–intheprivacy,safetyandcomfortoftheirownhomes.”
Growing,inevitableproblem• 90%ofSeniorswouldratherliveintheirownhome• 12.4%ofAmericansare65andolder
Demographicisgrowing• 62%offamilycaregivershavehadtoadjusttheirworkscheduleorquitworken)relytotakecareofaginglovedones
LifeexpectancyisrisingAssistedlivingisexpensive!
• $200perday• $80,000peryear
HappyandHomepackagesaslowas$2400ayear
By2030,1in5Americanswillbeovertheageof65
GrowingtwiceasfastastheoverallpopulaNonNon‐MedicalHomeCareIndustrylistedasoneofthefastestgrowingoccupa)onsintheUnitedStates
Childrenoftheagingseniors• Unabletoprovideassistancefortheirparents• Pursuingcareers,raisingfamilies• Seniorsapproachingchildrenregardingassistance
Clientsofallagesneedingassistance• Yellowpagesfortemporaryassistance• Doctorrecommenda)onsExamples:
• Surgeries• Injuries
ThreatofSubs)tuteProductsFocusedonmedicalcare
Lackshomemaintenanceop)ons
ThreatofNewEntrantsExponen)allyGrowingMarket
Lowcapitalrequirement
Reputa)onandMarke)ng
Lowswitchingcosts
BargainingPowerofBuyersEconomicRecession–PriceSensi)ve
HighBackwardIntegra)on
RelianceonourServices
BargainingPowerofSuppliersGeneralproducts‐daytoday
ITGrowth–webcam,homemonitoring
HOMEINSTEADSENIORCARE,PORTSMOUTH,NH• 600Interna)onalFranchises
• EstablishedName
• Failstoperformhomemaintenance
LIVINGINNOVATIONS,PORTSMOUTH,NH• NumerousbranchesacrossNHandMaine
• Providesmedicalassistance
• MorecompanionshipHOMEHELPERS,BERWICK,ME• Focusesonnewmothers,adults,seniors
• Broadtarget
• Wetargetseniors
Snowbird
$125/month
Approx.profitof$30/package
Gas
Wages
AllHandsonDeck
$200/month
Approx.profitof$50/package
Gas
Wages
PieceofMind
$150/month
Approx.profitof$50/package
Gas
Wages
Telephone
LendaHand
$210/month
Approx.profitof$60/month
Gas
Wages
Telephone
Weplantocreateawarenessthrough:• Hospitaldischargeplanners• Elderlylawaeorneys• Pharmacies• Hairdressers
ReferralandincenNveprogramWewillrecruitourcompanionsfrom:
• Visi)ngNursingAssocia)on• Stayathomemoms• Seniorhousingemployees• Governmentrepresenta)ves• Universityhealthsciencestudents• Re)redseniorss)llseekingwork
Toll‐freenumber
#ofOnlineAmerican’sovertheageof65up160%since2000.TwoPrimaryReasons:
EconomicRecessionandcostsavings Examples:
• E‐Commerce• Onlineshopping• Travel• Research
SocialNetworking–Friends&FamilyExamples:• Seniorocity.com• Seniorpassions.com• Cranky.com
56%ofthewiredseniormarkethaveusedtheinternettosearchforhealthrelatedinforma)on
DegradingqualityofvisionandtheabilitytoprocessnewinformaNonbeginstodiminishaswegetolder
Important to consider: • FontSize– Largeandreadable12pt or 14pt • Simplicity–Minimal‐Graphics,anima)on,forms,bueons• NavigaNon–Smooth,direct• SearchEngineResults–Relevantsearchresults• UsabilityTesNng–Targetmarkettestsiteandmakevaluableobserva)ons
• $50non‐parvaluecommonshares
• 5Sharesperowner• Dividendswillbepaidoutaier6years
ZachWoodward
President
StuartGrant
VicePresidentofFinance&CustomerAccounts
KennyNorton
VicePresidentofOpera)ons&Technology
Oneyearnon‐interestbearingStudentsinBusinessLoan
Non‐interestbearingshareholderloans:
• Stuart‐$15,000• Zach‐$12,000• Kenny‐$9,500
MaintenanceVehicle‐Financedthepurchaseofourmaintenancevehiclethroughanon‐interestbearingnotepayableintheamountof$14,000.
Computers‐Financedthepurchaseofthecomputerswithnon‐interestbearingnotespayableintheamountof$3000totheshareholders($1000/shareholder)
• FinalizeFinancing• Recruitcompanionsandlaborers• Adapttoourenvironment• Revampmarke)ngstrategies• Analyzewebcamandhomemonitoringservices
• Promoteandmarkettonewelderlylawaeorneys,hospitaldischargeplanners,pharmacies,andhairdressersestablishingreferralprograms
• Marketemploymentopportuni)esasHappyandHomeopensitssecondloca)oninNewEngland
• Establishsecondoffice
• Analyzefranchiseopportuni)es• Analyzemedicalseniorcareopportuni)es
• Yr.1–Incuralossof$8052• Yr.2–Profitof33,311• Yr.3–Profitof48,880• Yr.4–Profitof55,852• Yr.5–Profitof81,733AllAmor)za)onamountsarecalculatedonaStraight‐linebasis.
• Yr.1–AssetsandLiabili)esof$43,522• Yr2–AssetsandLiabili)esof$82,576• Yr.3–AssetsandLiabili)esof$128,234• Yr.4–AssetsandLiabili)esof$184,281• Yr.5–AssetsandLiabili)esof$269,094
• Happyandhomewillempowerseniors
• Tolive...happy,healthyandrewardinglives
• Rightwheretheywanttobeintheprivacy,safetyandcomfortoftheirownhomes