How Social Media can be a useful tool

© i-TRUST COVER 2009

Survey : Sector use of Social Media 94% had HEARD of Social Media

60% had used Social Media of some form and of the 60% 100% had used Social Networking Sites 70% had used Forums 60% had used Blogs 60% had used Media Storage 60% had used Google Apps 40% had used Wiki’s 20% had used Twitter 10% had used Social Bookmarking

Survey conducted Feb 2009

We spent

119,000,000,000

minutes on line in Feb 2009

That’s over 82,500,000 HoursOr

Just under 3,500,000 Days!

UK Online Shoppers spent

£38,000,000,000In 2009

With just over 18 million households with Internet access in the UK

That’s just over

£2,000 per household

10,000,000 adults have never used the internet – 4,000,000 of which through social exclusion◦ 39% >65 years of age◦ 38% are unemployed and families with children

70% of people living in Social Housing aren’t online. (that’s 28% of everyone not on line)

70% of people over 65 have never used the internet

So our understanding and use of social media is important to help organisations outreach to groups and communities

Once connected 17% increase in contact with friends and 14% increase with family.

25% Increase in confidence of finding work

The moral of this tale

There are lies, damn lies and statistics

There are two sides to every story

Braking down the digital divide has never been so important. Otherwise the IT Rich will get richer and the IT poor will be forgotten!

Exercise Two

List examples of older communications methods and technologies

Pen & PaperPen & PaperType WriterType WriterTele-gramTele-gramTelephoneTelephoneTelexTelexFaxFax

Word Word ProcessorProcessorPCPCMobile PhoneMobile PhoneTXT MSGTXT MSGe-Maile-Mail

Social Media (aka WEB 2.0 aka ‘The Live Web’ aka New Media)

“is a term meant to encompass the emergence of digital, computerized, or networked information and communication technologies”

Source: Wikipedia http://en.wikipedia.org/wiki/New_media

EXERCISE THREE

You are in charge of an event to raise awareness about volunteering as well as raising some much needed funds by combining this ‘drive’ with a summer fete

You are hoping to attract volunteers from two specific age groups 18-25 and 55-65 who are currently in ‘short supply’ within your organisation

EXERCISE THREE

Identify Social Media applications that could be of benefit to promoting the event

What about people that are interested but cannot make the event, using Social Media how could you include these people?

Spend a few minutes now thinking about ideas and we will revisit these after the break

EXERCISE THREE ROUND-UP

TWO GROUPS

1.Look at ideas for promoting the event2.Look at what you could do to include those

that couldn’t make the event

10 Mins to formalise your thoughts

THREE MAIN AREAS

1.CAMPAIGNING2.COLLABORATION3.COMMUNICATION

THREE MAIN AREAS

1.CAMPAIGNING

CAMPAIGNING

Campainging Pros F R E E!!! (in most cases) Access to a GLOBAL audience Your ideas and messages can be spread

very quickly Can take on a creative life of its own VERY HIGH PROFILE – the latest ‘buzz’ Can even tick the Green Agenda box!

Campaigning Cons

Can be intimidating if not used to using the internet/technology

Can be time consuming. Have a clear plan

Can be fickle. What is fashionable this week..

Impossible to control. People/groups may take your message and spin it to their own ends

THREE MAIN AREAS

2.COLLABORATION

Collaborative Working◦Planning◦Communication◦Cooperation◦Updating

COLLABORATION

COLLABORATION

THREE MAIN AREAS

3.COMMUNICATION

COMMUNICATION

COMMUNICATION

Ultimately a Social Media Solution can be found for many things

It can be very useful for giving access to meetings/conferences/launches etc to those who could not attend.◦ Video Key Note Speeches and publish on YouTube◦ Podcast Speeches etc◦ Publish Photos of the event

Can help you work smarter not harder!

On average travelling 20 miles per day or 100 miles per week in a car with a 1.4L to 1.8L petrol engine produces

1.5 Tonnes Of CO2 per annum

Reduce mileage by 5-10% and the amount falls to

1.4 Tonnes Of CO2 per annum

A saving of

0.1 Tonnes Of CO2 per annum

There are an estimated

32,000,000Cars in Great Britain

IF ONLY 10% OF THESE REDUCED THEIR MILEAGE

This would be a reduction of

320,000 Tonnes Of CO2 per annum

?

The Regional ICT Helpdesk – 0800 028 0085 www.i-trust.org.uk www.mediatrust.org www.commoncraft.com – explanations of various New Media in Plain English

www.cover-east.org www.huntsforum.org.uk/ Your local source of advice, guidance and signposting

www.google.co.uk

Social Media

Certainly not the only method and won’t always be appropriate but it can be immensely useful

Social Media can provide you with access to previously inaccessible groups/networks

Widens the range of communications and can increase your “audience”.

Social Media solutions provide additional ways of delivering/promoting your message.

Old Media (phone, letter, e-mail, newsletters, press releases etc) still have their place

Think of Social Media as additional tools in your communications kit bag.

Thank You For Attending

Have A Safe Journey

Paul Jeffordi-TRUSTUnit 10 e-space north181 Wisbech RoadLITTLEPORT CB6 1RA

paul.jefford@i-trust.org.ukTel: 01353 865405

Paul Jeffordi-TRUSTUnit 2Convent DriveWATERBEACHCB25 9QT

paul.jefford@i-trust.org.ukTel: TBA