Guide series creating the ultimate interactive experience through social media

A Blackbaud Production!

WordPress for Nonprofits Presented by Chris Wolf & Harrison DeStefano Webinar call-in number: 1-866-410-6539 ��

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Creating the Ultimate Interactive Experience Through Social Media

Presented by Mike Snusz (@mikesnusz) & Lucas Cobb (Lucas_Cobb)

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Who Is GUIDE Creative?

§  Creative on Purpose A strategic, creative spin to nonprofit’s missions to extend reach and create a bigger impact.

§  Team of Design and Nonprofit Experts Backgrounds in branding, web strategy, marketing, graphic design, content strategy, email and ex-nonprofit professionals.

§  Exclusive for Nonprofits We only work with nonprofit organizations. We know how to create designs that broaden reach, inspire action and mobilize audiences.

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What We Do

www.GuideCreative.com

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Today’s Agenda

1. What to use: Choosing your platform(s) ��

2. Extending your social reach��

3. Creating engaging content��

4. Measuring��

5. Listening

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WHAT TO USE: CHOOSING YOUR PLATFORMS

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What is Social Media? Definition (via Wikipedia) - Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social Media IS NOT

§  A fad §  A replacement for traditional advertising §  The first step §  The magic bullet §  FREE §  All about YOU

Social Media IS A big deal

§  Going where your customers already are or where they want to be §  Applicable to most companies in some way or another §  Time-consuming §  All about THEM

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When & Where to use Social Media? §  Use social media whenever you need information or want to connect with

others. §  To live broadcast important events you are attending to your followers

such as presentations, conferences, concerts, debates, etc. §  To interact with major companies customer service departments when

you have an issue or praise to give. §  When you are performing a job search.

§  When you have a legitimate question on a specific topic and you'd like immediate feedback.

§  When you are looking to buy or sell goods.

§  For reaching new / potential constituents.

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Who else uses Social Media? §  Small business owners/entrepreneurs §  People looking for work §  Government §  Nonprofits and community groups §  Employers §  Students §  Schools §  ANYONE

Types of Social Media? §  Collaborative projects - Work and share projects (Wikipedia) §  Blogs and micro blogs - Send and read text (Twitter) §  Content communities - Video sharing website (YouTube) §  Social networking sites - Add friends, join groups (Facebook) §  Virtual game worlds - Online role-playing (World of Warcraft) §  Virtual social worlds - Online world using avatars

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Word of Mouth Goes Virtual The three most trusted forms of advertising are:

§  Recommendations from people I know - 90% §  Consumer opinions posted online - 70% §  Branded websites - 70%

What Social Media has done is make the traditional two-way word of mouth marketing accessible and available to everyone with a computer (or phone).

From This To This

�� The question is, how do we engage the guy with the megaphone?

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Who are the BIG Social Media Sites? Facebook Twitter Flickr

Linked In YouTube

Stumble Upon Google+ Pinterest

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Most Visited Social Media Sites?

Source: Experian Hitwise U.S. (Oct 2012)

Facebook (63%) ��

YouTube (20%) ��

Twitter (1.9%) ��

Google+ (1.4%) ��

Pinterest (1.3%)

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Socialnomics Video

What are nonprofits using?

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FUNDRAISING STILL LACKING NOT MANY HAVE RAISED OVER $10K THROUGH SOCIAL

Source: 2012 Nonprofit Social Networking Benchmark Report

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FUNDRAISING STILL LACKING NOT MANY HAVE RAISED OVER $10K THROUGH SOCIAL

Source: 2012 Nonprofit Social Networking Benchmark Report

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Which should you use? Focus time on Facebook and Twitter. Use Others to support efforts.

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EXTENDING YOUR SOCIAL REACH

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Website: Make it easy to ‘Like’ you

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Website: Add dynamic content

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Website: Build ‘social trust’

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Website: Add galleries with Flickr widget

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Website: Make a thank you video

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Website: Offer social sharing buttons

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Website: Sincerely ask for a share

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Email: Integrating social media/blogs

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Email: Integrating social media/blogs

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Email: Integrating social media

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DEVELOPING ENGAGING CONTENT: BEST TIMES AND TYPES OF POSTS

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Facebook recently said only 16% of fans see organic content posted by brands*

*Source: Ad Age article

Getting your Facebook posts seen

In order of importance:

• Videos

•  Photos

•  Status Updates

•  Links

In order of importance:��

•  Shares

• Comments

•  Likes • Clicks

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Guide series creating the ultimate interactive experience through social media

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Transcript of Guide series creating the ultimate interactive experience through social media

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