Post on 16-Jul-2015
THE LOST TRIP TO EIFFEL TOWER…
Did you check the timings? Eiffel Tower is open from 9am to 11pm only
Did You Know? You can buy your tickets in Advance to Eiffel Tower Summit Online
TRAVELLERS A Personal Tour Guide and
Travel Planning Tool
BUSINESSES Transactional Mobile Presence for
Travel Companies
WHAT IS GUIDDOO
TRAVEL INFORMATION AND PLANNING GUIDE
SOCIAL SHARING TOOL
TOUR BOOKING ENGINE
MOBILE PACKAGES & PROMOTIONS
ENGAGEMENT & TRACKING TOOL
TRANSACTIONAL SYSTEM
AUDIO GUIDES
Market opportunity
According to UNWTO 2013 report 1Bn people travelled internationally. Out of this 54% were leisure travellers, majority of whom travelled to famous tourist spots and monuments.
540+ Million Leisure
Travellers
THE $3 B “MONUMENTAL” MARKET
Vertical Location Visitors (M) Monument Eiffel Tower 6
Monument Taj Mahal 4
Museums Louvre 9.3
Museums Natural History Museum 8
Tourist Spots Las Vegas Strip 40
Tourist Spots Times Square 39
60% Travelled to
Tourist Spots
Spend $60 on an average per trip
All the “Must See” Sights at the Given Monument
A Step by Step or a Walking tour to the Tourist Spot
All the key History and Trivia surrounding the Tourist Spot.
All the Tourist you need to know like Hotels, Timings, etc
Audio and Textual Guides in English
Share your Trip Memories with your Social Network
THE GUIDDOO TOUR APP
AUGMENTED REALITY
BEACON BASED GUIDING
HANDS FREE SOLUTIONS
All the Sightseeing Locations during a given Tour
A Step by Step Tour Map of the Package Destination
All Activities at a given Destination. More ARPU per Customer
All the Information Tourists need to know like Hotels, Timings, etc
Audio and Textual Guides in English
Lead Generation and Transactional Mobile Application
THE GUIDDOO B2B APP
CONTENT MANAGEMENT
SYSTEM ECONOMICAL
COSTS MANAGED
TECHNOLOGY
NIDHI VARMA DUBAI
CEO & Founder
VINEET BUDKI DUBAI
VP-Marketing & Strategy
DARSHAN SHARMA Dubai Head - Marketing
THE GUIDDOO’S
• 14+ Years of Travel Experience
• Worked with two international airlines
• Strong experience in the Middle East
• Graduate from NM, Mumbai University
• Built a successful eCommerce startup in the past
• Worked at Emirates, Tata Consultancy Services and Rocket Internet
• MBA from IE Business School and Cornell University
• A Social Media Expert with strong expertise in Customer Experience
• Worked at Tata Consultancy Services
• Graduate from Mumbai University
ABRAR AHMAD DUBAI Advisor & Board Member
• 15+ years Seasoned Professional in Travel Technology Sphere,
• Currently Partner, Travel Capitalist Ventures
• Advisory Board FishFishMe
• Mentor, In5 • Harvard Educated
PASSIONATE TRAVELLERS, HIGH ON ENERGY!
Direct Strong Activity in last 18
Months on the Mobile Tour Guiding Space
Human Tour Guides, Audio Guides, Travel Books
COMPETITOR ANALYSIS
Indirect
BUT WE ARE DIFFERENT… …….AND 10X BIGGER
Technology Driven
Business Model
Largest Repository of
Monuments on your Mobile
User Experience Driven
GUIDDOO IN THE PRESS
Guiddoo Wants to Be Your Personal Tour Guide; Does A Great Job of It
Veterans in the travel space: Guiddoo
एक # एक फीचस
Best travel Guide app present in the market
A Young Turk!!!
Arming those who Wander.
Competing with Google and Apple!
Guiddoo featured on CNBC TV18 Young Turks, a leading Startup Program on Indian television in March 2014.
AWARDS & RECOGNITIONS
First Indian Tech Startup to get selected for the Government of Dubai backed In5 Incubation Program
Winner of the Red Herring Asia Top 100 in 2014. Also participating in the Red Herring Global in Los Angeles in Nov 2014
Selected as an Alpha Company for The Web Summit, Dublin which is Europe's largest tech startup event
9%
15%
6%
56%
14%
THE STORY SO FAR
DOWNLOADS: 60,000+
SESSIONS PER DAY: 400+
SCREENS PER SESSION: 4.59
NEW USERS PER DAY: 80-120
4.4
4.5
KEY PROSPECT B2B CLIENTS
PERFORMANCE BENCHMARKS HIGHER PERFORMANCE WRT TRAVEL SEGMENT
*Based on Flurry Analytics"
Average 60s Session Length compared to 33s for
Travel & Local Segment"Median 2.7 sessions /month compared to 2.5 sessions / month for Travel & Local
Segment"
Strong Target Segment Presence: Leisure Travellers,
Business Travellers and Social Influencers"
Year Round User Retention unlike Travel Segment"
In-App Virality, Stronger Social Integration and Faster User
Growth Hacks"
October 2013
Launch
Jan 2014 – Dec 2014
Build Revenue Grow and Add
2013
Jan 2015 – Dec 2015 Jan 2016 – Dec 2016
Break Even & Consolidate
2014 2015 2016
• Increase In-Destinations to 400+
• Introduce Arabic, French, Chinese along with 7 other languages
• Add Culture, Arts and 8 other Verticals
• Release Google Glass GDK and Ocolus VR
• Initiate Monument Ticketing • Raise Capital: $500K
• Increase In-Destinations to 1000+
• Grow Revenue Streams to Maximum Potential
• Build Partnerships with Telcos, Travel Players and Mapping Companies
• Build ground presence across 4 Countries
• Add more Products and initiate Tour Sales
• Raise Capital: Series A
• Increase revenue streams with maximum efficiency and achieve operational break even
• Achieve Market Leadership in the Mobile Audio Guide and Tour Segment
• Initiate entry into Travel Space along with consolidation in Tour Space
• Launch on iOS, Android and Windows Platform
• Add 20+ Monuments
• Initiate Audio Guide Sales
OUR MASTER PLAN
WHY INVEST IN GUIDDOO
"
"
$45.9M Revenue Potential
by CY 2018"
27M Mobile Travel User Base
by CY 2018"
STRATEGIC A Strong strategic fit to boost
your investment in the Mobile Travel Space"
KEY DIFFERENTIATORS"
CONTENT
• QUALITY • SCALABILITY • LOCATION • DENSITY • LANGUAGES
DISTRIBUTION
• LOW COST • PARTNERS • RELEVANT
GUIDDOOS
• EXPERIENCE • NETWORK • ENERGY • PASSION
TECHNOLOGY
• MOBILE • HANDSFREE • PLATFORMS • PRACTICAL
EXIT STRATEGY
Travel Industry Buyout
Expected ROI on Amount Invested in Guiddoo World FZ-LLC
8 – 10* TIMES
3 YEARS Expected Minimum Investment Period
London AIM IPO Series B
Company! Arena!
TripAdvisor " Travel Planning"
Lonely Planet " Travel Content"
Antenna" Audio Content"
Viator " Tour Guides and Ticketing"
*Based on Valuation of 2 times Revenue Multiple by CY 2017 and Series A Dilution of 20%