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Melissa CheaterSocial Web Strategist + Speaker | melissacheater.com

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Social Media is not a fad.

Social Media is a symptom of evolution in communication.

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Create:Blog Posts

VideosAnimation

PhotographyNews

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Connect: FriendsFamily

ClassmatesEmployers

Peers

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Collaborate: Research

SchoolworkPlanning

KnowledgeGroundswell

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Comment/Critique: Restaurants

PoliticsCelebrities

MoviesEach Other

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Organize: Bookmarks

EventsTasks

ProjectsEach Other

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Accelerate Consumption:NewsMusic

ConversationVideo

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Now we will discuss:-Blogs

-Social Networks-Rich Media

-Mobile

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– Syndicated Content– Presented in Reverse Chronological

– Powered by RSS– Comments

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– Online Community– Individual Profiles– Autobiographical– Interaction

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Display Picture

Name

Communication

Share Content

Personal Information

ConnectionsInteraction

- Founded in higher education- Largest population (North America)- More than 1/3 of Canadians- 65 million mobile users- Daily use (almost 50%)- 1 billion photos every month- 2.5 million events created every month- 1 billion pieces of content shared

every week

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16 Ontarians between 16 and 21, who use Facebook

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younger users – specifically those in the 12-17 and 18-24 year-old demographics – are

Twitter’s fastest growing audience segment

microblog

140 characters

many to many public conversations

web, desktop & mobile

more professionals, more companies

Photos Flickr Photobucket Facebook

Video YouTube uStream Longtail/Brightcove

Mobile

Better PhonesFaster

NetworksRicher

Content

Opt-in OnlyDirectImmediateOne on One or Many to ManyAlways accessibleEasy (for them)

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CasualPersonalIntimateImpulsive

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Full Name

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http://shankman.com/wp-content/uploads//keyinfluencertweet.jpg

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- mashable.com

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45% of employers are using social networks to research applicants

11% aren’t, but plan to start35% of employers reported content

on social networking sites that caused them not to hire the candidate.

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provocative or inappropriatedrinking or using drugsbad-mouthingpoor communication skillsdiscriminatory comments lied about qualificationsshared confidential information

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"Make sure you are using this resource to your advantage by conveying a professional image and underscoring your qualifications.“

Rosemary Haefner, Vice President of Human Resources at CareerBuilder

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good feel for personalitysupported candidate's qualificationsCreativitysolid communication skillswell-roundedgood referencesawards and accolades

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- Market Watch

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- April 2009, Academica Group / OCUFA

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- April 2009, The Toronto Star / Academica Group

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Including those with English as first language; and A+ averages in high school

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- November 2008, MacArthur Foundation

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- June 2008, Minneapolis Star-Tribune

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- April 2009, Read Write Web

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- September 2008, The Vancouver Sun

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- February 2009, The Chronicle of Higher Education

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Google YourselfSocial MentionTwitter SearchFacebook SearchMake a list of all your accounts

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Think before you postClean up your profiles & past content Claim your name

(& think before you use your name) Keep gripes offline. Join Professional groups & communities Highlight accomplishments

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Melissa Cheater, Social Web Strategist + Speaker

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