Lien BrusselmansEngagor

EngagorSocial media monitoring, analytics & engagement

Belgian start-up

• Based in Ghent• Founded in February 2011• CEO: Folke Lemaitre (former Netlog CTO) • 10 employees• About 150 clients all over the world:

– Microsoft Western Europe– Mobistar– European Parliament– D’ieteren– Colruyt– KBC– Belfius– …

What we do

Online tool for social media monitoring, analytics and engagement

For customer service and marketing

• Monitoring INBOX• Analytics INSIGHTS• Engagement INBOX

The Social Web!

What?

Who?

Why?

Where?

How?

?

Automation

Engagement

Monitoring

Analytics

Social media monitoring

• Several sources: social media, news sites, forums, blogs, review sites, etc.

• Global level: in over 160 languages• Real-time • Based on keyword search + monitored profiles

All ‘mentions’ appear in the INBOX (similar to email inbox)

Social media analytics

• Who is talking about our brand/competitors/industry? Age, location, number of Twitter followers, etc.• What are they saying? Top conversations, trends, etc.• When should I post new content?• Which of my Facebook posts had most success? • …

All part of the INSIGHTS

Social media engagement

• Interact with your audience from within Engagor

• Organise your workflow

• Complaints? Respond!• Positive experience? Respond! • Questions? Respond!

Demonstration Engagor

PR Reputation Management

Marketing Campaign Monitoring

Sales Lead Generation

Support Customer Service

Purchasing Research