Post on 09-May-2015
description
media activism & mega events:curating the #london2012 citizen legacy jennifer m. jones
www.jennifermjones.net #media2012 #van2010 #ldn2012
So why the Olympics?
Sport
The Olympics is not a sporting event...
olympism, symbols & ideology governed by the IOC
sacred symbols brand identity
ritual & spectacle
disruptive, locally interpreted but globally understood.
sponsorship: the corporatisation of an institutionalised ideology
transformative infrastructures - the invasion and the privatisation of public space
CODE (cultural olympiad 2010)cultural programming
media visibility - one of the most watched events in the world
the games do not exist in a vacuum
everything is political
security & surveillance
budget cuts
...and funds that will not renew once the games are over.
destruction of existing communities
• displacement and gentrification of areas- artificially inflating housing prices to price out existing residents.
local resistance DTES Olympic Tent Village
olympic resistance network photo credit: @kk
protest, resistance and the games go hand in hand since the first games in athens, 1896.
The olympic games is not a sporting event...
...it is a stand-alone, complex (and often conflicting) multi-narrative phenomena...
...that produces globally shared histories and memories of a nation’s collective identity...
...that we share together through the media.
athens 1896 the first modern games
how do we remember?
the first olympic media was a citizen journalist
the IOC shaped their recent history on the images and archives provided by audience members
but now...
accredited media
media corporations that have paid the most for the exclusive rights and access to the games
one representative from each country
full rights to the sport and olympic brand
access to sport
non-accredited media
visiting journalists who may or may not have accreditation for the ‘official’ media centres.
facilities provided from the host city government to support media production
media access to people people get access to media
but what about everybody else?
access to technology: faster, smaller, cheaper
samsung athens 2004 leading the way in innovation
this presentation is breaking copyright law!
IOC congress, oct 2009 Martin Sorrell
‘audience as co-conspirators’
launched half-way through vancouver 2010 flickr.com/olympics
the olympic review acknowledged after the games
but what about the rest of us?
amplifying alternative narratives
truenorthmediahouse.comself-accredited media
what does it mean to be media?
www.creativetechnology.org
w2 arts and media house
media space for independent journalists
workspace & facilities
produced their own media content
TNMH had no physical space, social media only.
W2 was a community space, transforming when required.
how can this change the games experience towards london 2012?
london as a ‘national games’ 13 regions of the UK
social media already part of games experience
resistance to the games
national unease
Cultural Olympiad 2012
20000 accredited media
12000 nonaccredited
10000000 citizen journalists?
What might they do?
tracking the torch
#citizenrelay
monitoring buzz
visualising context
covering culture
live-blogging events
promoting dialogue
Olympic Question Time 16 days across London
#media2012 - national citizen media newswire for london 2012 olympic and paralympic games
self-accreditation
citizen-led legacy community stories/data
personalised media archive
media literacies
back channel
ethical journalism
reclaiming media production
Who are involved?
education institutions
arts institutions
community media
reclaiming the olympic games
from media event to media festival
http://www.media2012.org.ukhttp://www.jennifermjones.net#media2012