Guardian Open Platform Launch Event

Tim BrooksManaging Director

Background

Emily Bell Director of Digital Content

Mike Bracken Director of Technology Development

Stephen DunnHead of Technology Strategy

Mat WallLead Software Architect

Tom MarshDeveloper

Simon WillisonSoftware Architect

Simon RogersEditor

Partners

Matt McAlisterHead of Guardian Developer Network

Weaving the Guardian into the

fabric of the Internet

Emily BellDirector of Digital Content

Mike BrackenDirector of Technology Development

“The international audience for guardian.co.uk has brought a new

goal within reach:

for The Guardian to become the world’s leading liberal voice”

GMG Scott Trust website

Embracing innovation

• Integration of technology into the business

• Opening up how we work with people both internally and externally

http://www.flickr.com/photos/bendodson/3336066519

Show us how to improve

Stephen DunnHead of Technology Strategy

Stephen DunnHead of technology strategy

The Open Guardian

Recent history

★ On the web since 1995

★ 1.5M pages and counting

★ 250M+ pages/month

★ 30M visitors/month

★ 3x Webby award winner

guardian.co.uk1999 - 2009

Looking back...

1995 - Guardian online

1996-98 - New Media Lab

1998 - Guardian talkboards

1999 - Guardian Unlimited launches

1999 - Removal of registration system

1999 - RSS feeds

1999 - Free headlines

distribution service

1999 - RSS feeds

2001 - First weblog

1999 - RSS feeds

2001 - First weblog

2001 - Ask Aristotle

2006 - Guardian Technology’s “Free Our Data” campaign

2006 - Comment is free

2007 - RSS Everywhere

2007 - First partners network

2008 - Full text RSS (with Ads)

2008 - First hackday

Relaunch 2007-08

Principles

1. Permanent

http://www.flickr.com/photos/fstorr/

• “A cool URI is one that does not change” Tim Berners-Lee 1998

1. Permanent

• “A cool URI is one that does not change” Tim Berners-Lee 1998

• 1.5 million resources redirected to new scheme

1. Permanent

2. Addressable★Resources are “about” something - ready for the social

★We live in “the age of point-at-things” (Coates 2005)

★ Multiple routes to content

★ Content is multifaceted

★ Tagging drives discovery

3. Discoverable

http://www.flickr.com/photos/thetruthabout/

4. Open

The Hackable Guardianhttp://www.guardian.co.uk/....

/technology/internet

/technology/all

/environment/climatechange

/profile/bobbiejohnson

/technology/all

+business/globaleconomy

/technology/all

+technology/internet

/technology/all

+business/globaleconomy/rss

+technology/internet/rss

Commentshttp://www.guardian.co.uk/business/2008/oct/24/economicgrowth-recession

Commentshttp://www.guardian.co.uk/business/2008/oct/24/economicgrowth-recession /rss

Full Fat

http://www.flickr.com/photos/azadam/

guardian.co.uk built using open source technology...

Open source

Contributing to open source technology...Open source

http://dbdeploy.com

http://rhinounit.googlecode.com

http://mockito.googlecode.com

Lightweight mock object testing framework

Javascript unit testing framework

Database change management

JBossCache patches

1995 - Guardian’s first web project1996-98 - New Media Lab1998 - Guardian talkboards1999 - Guardian Unlimited launches 1999 - Removal of registration system1999 - Rich Site Summary feeds1999 - Free headlines distribution service2001 - First weblog2001 - Ask Aristotle2006 - Guardian Technology’s “Free Our Data” campaign2006 - Comment is free2007 -Rebuild for web architecture2007 - RSS Everywhere2007 - Partners network2008 - Full text RSS (with Ads)2008 - First hackday

Matt McAlisterHead of Guardian Developer Network

(hack day video)

The Open PlatformThe suite of services enabling partners to

build applications with the Guardian

Content APIA service for selecting and collecting content from the Guardian for

re-use

Data StoreA directory of useful

data curated by Guardian editors

Mat WallLead software architect

guardian.co.uk• 1 million items of content published

between 1999 - 2008

• News, reviews, sports, comment, debate

• tag metadata applied to content by our editors

ContentTags

Article

Gallery

Cartoon

ContentTags

Article

Gallery

Cartoon

Keyword

Contributor

Series

Publication

ContentTags

Article

Gallery

Cartoon

Keyword

Contributor

Series

Publication

Tags are attached to content by editors

Both tags & content haveeditorial value

Tags can be combined to create customised resources: pages, RSS feeds

guardian.co.uk• Has an amazing amount of quality content

• Content meta-data curated by guardian editors

• Fantastic playground for our internal development team

How do we open this to the world?

Content API• Backed off our search engine

• Provides access to all article content & tags

• Supports multiple output formats: XML, JSON, ATOM

• Supports free text search across content

• Search for keywords

Guardian database

Search engine

Your app here!

Tom MarshDeveloper

Simon WillisonSoftware architect

Simon RogersNews Editor

Partners

PartnersTechnology Services

Mashery

Endeca

Client Libraries

Tom Armitage

Kalv Sandhu

James Darling

Dave Nattris

Michael Lee

• AMEE maps and tracks energy data.• We plan to use the Open Platform to help them

distribute AMEE data more widely.

• AMEE maps and tracks energy data.• We plan to use the Open Platform to help them

distribute AMEE data more widely.

• Stamen Design is a San Francisco design firm• APIMaps.org is a crowdsourced news geotagger

built with OpenStreetMap.

• Zemanta is a content analysis service.• They built a search utility that links Guardian

content to the open web - wikipedia, flickr, etc.

• Kalv Sandhu is a Ruby developer.• TweetReviews surfaces twitter conversations

related to events reviewed by the Guardian.

• Kalv Sandhu is a Ruby developer.• TweetReviews surfaces twitter conversations

related to events reviewed by the Guardian.

• Yahoo! has several developer services such as BOSS, YQL and Flickr that make mashups better.

• Christian Heilmann built a “news mixer” tool that returns interesting resources on any topic.

• The Cass Sculpture Foundation commissions, sells and loans sculptures from British artists.

• They added related articles from the Guardian to each artist’s bio page on their web site.

• The Cass Sculpture Foundation commissions, sells and loans sculptures from British artists.

• They added related articles from the Guardian to each artist’s bio page on their web site.

Pricing

What does “free” mean?• You can publish full articles from the

Guardian

• 5k queries per day limit, online support

• Partner with us on advertising

New revenue opportunities based

on new uses for Guardian articles

• Embedded ads

• Performance-based advertising

• Behavioral targeting

• Reselling and redistributing data

Beta Trial

• Keys approved on a limited basis

• Collecting feedback to understand how people want to work with us

• Will open more widely soon

• Getting Started

• Get a key• API Explorer

• Getting Started

• Data Store information

• Getting Started

• Data Store information

• T&Cs• Help• FAQs

• What is the Open Platform?

• Where is the documentation?

• What can I make with it?

• What are the limitations?

• How do I get access?

• How do I get help?

• What are the use rights?

• How much content is available?

• When will it be more widely available?

• Who else is using it?

Frequently Asked Questions

CONTENT API

A free service for selecting and collecting Guardian content for re-use

DATA STORE

A directory of useful data curated by Guardian editors

http://www.guardian.co.uk/open-platform

Guardian Open Platform Launch Event

Technology

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