Post on 22-Jan-2018
“… in the persuit of relevance, brands chaseafter trends. But this is a commodity approach tobranding. Hundreds of companies are doing thesame. It’s no wonder cosumers don’t payattention”
“By follow new ideologiesfolllowing out of crowdcultures, brands can asserta point of view that stands out”
12/04/2016@CROWDANGELS #CSWGLOBAL16
12/04/2016@CROWDANGELS #CSWGLOBAL16
TO BE SUCCESFULL IN CROWDFUNDINGYOU HAVE TO DO A MILLION THINGS.
THEY’RE NOT HARD, …YOU JUST NEEDED TO DO THEM
12/04/2016@CROWDANGELS #CSWGLOBAL16
To get what you want, youneed to hustle.
You need to apply streetsmarts
You need to sell the dream
… and deliver on yourpromisses
12/04/2016@CROWDANGELS #CSWGLOBAL16
http://andrewchen.co/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/
12/04/2016@CROWDANGELS #CSWGLOBAL16
Data-driven refers to: acquiring, analyzing applying information
About Potential backers Their desires Needs, Context, Behavior and Motivations.
12/04/2016@CROWDANGELS #CSWGLOBAL16
Research and data collection,
Analysis of the data,
Planning the campaign,
Launching the campaign,
Running the campaign.
… Sharing the results
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Online platforms and communities generate large volumes of unstructured data.
Data from mobile and other devices helps organizations better understand consumers.
Intelligent systems transmit semistructured data that help drive operational improvements
12/04/2016@CROWDANGELS #CSWGLOBAL16
Small data is data that is small enough size for human comprehension.
The term "big data" is about machines and "small data" is about people
Small data connects people with timely, meaningful insights), organized and packaged – often visually – to be accessible, understandable, and actionable for everyday tasks."
12/04/2016@CROWDANGELS #CSWGLOBAL16
Growth hackers are individuals who have both programming skills and in-depth marketing knowledge.
Their role focuses on how to attract and retain more customers.
Their marketing arsenal includes A/B testing, landing pages, spreadsheets, SQL databases, data science and web scrapers.
12/04/2016@CROWDANGELS #CSWGLOBAL16
http://www.forbes.com/sites/andyellwood/2012/08/22/the-dream-team-hipster-hacker-and-hustler/
“To run an efficient team, you need: a Hipster, a Hacker, and a Hustler.”
12/04/2016@CROWDANGELS #CSWGLOBAL16
Benchmark previouscampaigns
Scrape backer data
Auto search for contact detail
Personalised is not thesame as personal!
Size does matter! Of yoursocial etwork that is.
12/04/2016@CROWDANGELS #CSWGLOBAL16
To drive momentum during the campaign, they set their goal to $40,000 when they were actually aiming for between $80,000 and $100,000. The campaign launched with
a lower goal as they felt it vital to post milestones throughout the campaign, such as when they hit 25% funded. This strategy provided the
type of feedback that potential backers required to spur interest in funding the game.
Following the 6 fase data driven approach the wereable to reach more than 50% form their backers outside of the crowdfuncing network. Key messages from Ken Seto: Deliver on your promises, give your backers your utmost
respect and do not give crowdfunding a
bad name.
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Your compelling story
Team
Value proposition
Traction
Sponsorship
Vision
Needs: pa
12/04/2016@CROWDANGELS #CSWGLOBAL16
12/04/2016@CROWDANGELS #CSWGLOBAL16
New subcultures willemerge
They will organise their ownecosystems
And support them withbottem-up crowd platforms
Examples: Disruptive art Blockchain enabled
philantropy Peer learning …
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Where are your unexploited opportunities? Number of people that support Number of projects Diversity of projects Average spend per project Average spend per backer Number of projects per Angel Cart abandonment rate …
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Possess Data-Driven thinking
Rapid Learners of Dynamically Changing
Marketing Channels and Growth Platforms
Understand Growth Process
Are Highly Street-Savvy
Have a Hustle Mindset
Possess a Cross-Disciplinary Skillset
Connect Marketing to Product Development
Possess Technical Acumen
Hiring connections
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Fanuel Dewever
@fdewever
@crowdangels
Fanuel.dewever@crowdangels.co
+32476227072
12/04/2016@CROWDANGELS #CSWGLOBAL16