Growing your audience with mobile and social

Post on 19-Jun-2015

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The average smartphone user reaches for their handsets an average of nine times a day with most of that time being spent on social networks. Understanding the link between mobile and social is key for any new fundraising campaign. In this presentation we share the latest JustGiving trends on mobile visitors and social sharing. You’ll learn about the integrating with Facebook and Twitter, what a mobile-and-social-friendly fundraising campaign looks like and what can be learnt from internet crazes like #nomakeupselfie.

Transcript of Growing your audience with mobile and social

Top tip #1

Top tip #2

Top tip #3

Top tip #4

Title: needs to be eye catching and include a strong

call to action

Description: needs to add

context, emotion and urgency

URL: adds trust

Use good images

Include a call to action

Mention your account or relevant hashtag

Use Twitter cards to pull more information into Twitter

More calls to action and context

Add tracking codes to your URLs

https://dev.twitter.com/docs/cards

Pre-populated tweets have double the click through rate (CTR) Increased CTR on Twitter by >50% through Twitter card integration Structured Facebook shares have 2-3x CTR of standard likes

Top tip #5

www.flickr.com/photos/dcassaa

Top tip #6

https://www.facebook.com/cancerresearchuk

@benrmatthews

• Over £4 million raised (on JustGiving) • 765,000 individual donations • 90% donations by SMS • 247 charities received donations

http://just.ly/icebuckstats

Flickr: imagesbywestfall

www.flickr.com/photos/goldberg/4452428532

www.flickr.com/photos/alpertecer/4103986832

www.flickr.com/photos/artlantis/255527823

Flickr: photonquantique