Growing and engaging your

audience with social data

Sarah Karam, Google Platform

Focus on the user and all else will follow.

User data can enrich experiences both on

and off your platform

New Engagement Challenges

Yesterday

Cookies

Today

Different identifier on every device

?

Tomorrow

Trusted, cross-

device identity

provider

developers.google.com/+/features/sign-in

Create rich identities via Google Sign-In

developers.google.com/+/features/sign-in

Call profile data such as Name, Email, Gender, Demographic, Circles, Circle user data and more to customize your user

experience.

Use YouTube channel subscriptions and suggested content as a recommendations engine

developers.google.com/youtube/v3

developers.google.com/+/features/play-installs

Fitbit

Continue a consistent experience and grow your user base on Android

When you prompt users to share…

developers.google.com/+/web/share/interactive

developers.google.com/+/web/share/interactive

…pre-fill customized recipients to remove friction and increase engagement

Suggest friends to inviteusing mobile phone contacts

developers.google.com/google-apps/contacts/v3/

Contextualize the user experience

off your platform

developers.google.com/app-indexing

When relevant, Google search results will include deep links to apps

developers.google.com/gmail/actions

Increase email engagement with actions

developers.google.com/google-apps/calendar

If your app manages anything time-related, use the Calendar API

For the past 15 years, Google has

been building out the world’s fastest,

most powerful, highest quality cloud

infrastructure on the planet.

Cloud Platform is built on the same

infrastructure that powers Google.

Storage App ServicesCompute

Cloud Storage

Cloud SQL

Cloud Datastore

Compute Engine

App Engine

BigQuery

Cloud Endpoints

Google Cloud Platform

60%

acceptance rate to install their Android app

50%

higher conversion by users who sign in with Google vs. other methods

21%

increase in registration rate

14%

Higher order value than average by users who sign in with Google

How Sign-In has impacted developers so far

developers.google.com/+/features/case-studies

Thank You

Appendix

google.com/insidesearch/features/plus/relatedpeople.html

Get more of your contentIn Google Search

developers.google.com/+/web/share/interactive

Interactive posts have a prominent call-to-action button

developers.google.com/+/web/share/interactive

3x higher CTR than a standard share

How Google Can Help

Increase Your AudienceDeepen Engagement

Drive Mobile

Growth