Post on 24-Jun-2020
Grow Your Biz Grow
Your Income 30 Day
Action Guide
Created by Jeannie Spiro
The Employee to Solo Entrepreneur Marketing and Mindset Breakthrough Mentor
Guiding employee from their corporate chairs and Moms from their Minivans into their Solo Business
http://ShesConfident.com
©2012 Jeannie Spiro and http://ShesConfident.com Page 1
DAY 1. Identify Your “Why”
One of the most important aspects of having a successful business is to have a purpose behind
why you want it. Now I’m going to suggest something that’s counter intuitive but your purpose
needs to be something other than money. Of course money is important and I’d be foolish to
suggest that it’s not part of your plan but at this stage it’s important to identify why you want
to grow a business.
Identify the reasons why you are growing your business beside money. Write them down and
keep them in a place where you can periodically revisit it. You will have moments when you will
doubt whether growing a solo business is a good idea however a great way to stay the course is
to go back and revisit the reasons why you’ve sought this path to begin with.
DAY 2. Create Self-Preservation
One of the most challenging things to do is balance a job while starting and growing a business.
If you add in raising a family it’s an entirely new element. To achieve your business goals you
need to focus on your own self-preservation. You will need to balance your health and wellness
so you avoid the burn-out that can come from doing too much. You’re to need that you have all
of these in your schedule. If you find that you’re skipping any of these areas then you need to
pencil or red ink them into your planner:
1. Sleep: a minimum of 7 hours per night. There’s no way around it you need this. I know
you may be juggling a lot but 7 is minimum 8-9 is ideal.
2. Eat: It’s easy to skip meals in lieu of business, work or family activities. Please make sure
you make time for at least three meals per day and snacks if needed.
3. Exercise: Plan to exercise or at least move for 20 minutes per day and preferably do it
outside.
4. Self-Balance: Hair-cuts, massages, acupuncture, long baths, manicures…whatever they
may be at least monthly do something for yourself that includes pampering.
DAY 3. Act As If
Coach and Mentor Kendall Summerhawk says “Who or What Are You Putting Up with that a 6
Figure Coach Would Not Put Up With?”
Apply this to your business right now and ask yourself:
If you were where you aspire to what do you think you would refuse to put up with? You are
likely making excuses for people or yourself right now that are preventing your business
©2012 Jeannie Spiro and http://ShesConfident.com Page 2
growth. What would your business look like if you eliminated all the excuses and replaced them
with solutions? It would be easier right?
Write out 5-10 things in your life or business that you are putting up with right now. Now
take action on one thing at least monthly.
DAY 4. What Is Your Money Goal?
Today you want to focus on the money. Choose an achievable money goal that is realistic but
just enough of a stretch that it’s exciting. Most people forget this step but it’s important to have
a figure you’re trying to achieve. You can’t just say you want to reach 6 figures you need to
state a specific number. Now don’t get lost in the “how” in this that will come so just focus first
on how much you want to make in your business by when.
Write out the exact number you are GOING to make this year. For example:
“This year I WILL be making $150,000 in my _________________ business”.
DAY 5. Map Out What You Want Your Business to Look Like
Take time today to think about what type of business you are trying to create. Consider all of
the following:
Vacation time, hours per day you will work, days per week you will work. Determine how much
time you can devote to your marketing, clients and money generating activities.
Not preparing means failing. You need to establish what you are looking to do with your
business.
DAY 6. Focus on Your “Who”
No matter where you are in your business you have to be very focused on your “who”. Who is it
that you serve and what is it that you offer them? Before you begin looking for them you need
to be very certain of this. It will make your business growth that much easier when you know
who you are looking for and EXACTLY how YOU can help them. Don’t overthink this and
compare yourself to others that you may think are better or more developed than you. Identify
how you can uniquely serve someone else that needs what you have to offer. What can you do
for them and help them benefit from what you do. Write this down so you know who you serve
and then you can begin looking for them.
©2012 Jeannie Spiro and http://ShesConfident.com Page 3
DAY 7. Niches to Riches
This is by far one of the biggest mistakes people make, not having a particular specialty or
niche. Many coaches, consultants and service professionals are so eager to accept any business
that comes their way that they don’t look at how they can make more money in what they are
specialized in. There’s an easy way to determine your niche and here’s what you want to do.
Let’s say you’re a Health Coach and you handle weight loss. What do you specifically do with
people to help them lose weight? How is your approach, expertise or system different than
everyone else? Do you work with a particular subset of people who are trying to lose weight?
For example: Women Entrepreneurs who have online businesses. Think about how you alone
can help someone with what you do. Creating a niche will lead to more money as you will
become known as an expert.
DAY 8. Who Are You? They really want to know…
You need to create expert status whether you believe you are right now or not. Why? Because
it goes with your niche and remember how we just said that niches lead to riches? Here’s
where you need to identify who you are, what your experience is, and what your background is,
what certifications you have. You want to pay particular attention to what makes you unique.
You’ll also want to include some personal information about you. People feel more connected
when they feel they know you. Now write it out to create a Bio. You’re going to use this in all of
your marketing materials.
Education Experience Personal Information Abilities/Skills
DAY 9. What Does Your Perfect Client/Customer Want that You Offer?
Identify what you offer that someone needs. These are your services that someone will pay
anything for that you offer. Here’s where you want to think about what you provide that they
need. Take a look at a problem your client/customer has and determine how you solve it for
them.
©2012 Jeannie Spiro and http://ShesConfident.com Page 4
DAY 10. Decide On Your Money Model
Today you want to look at how you CAN make money. Look at your current business model and
identify the services and products you offer. Are they making money for you? What do you
need to make money from them?
DAY 11. Identify Where You’re Not Organized
You are going to waste time and money when you are not organized. Identify any areas in your
home, work, car, email etc. that are not organized. Make a list of all of them and tackle one at a
time until you feel you are working more like a well-oiled machine.
DAY 12. Website or BlogSite for Your Tribe to Land On
All businesses whether they are online or store front need to have a website for people to land
on. If you don’t have a website make sure you have one. It’s quite simple to install one using
http://wordpress.org (this is the one you can customize to make unique). I like Wordpress
because it allows you to have a blog which is a great visibility tool and money generator if you
wish). If you don’t have one yet then you will also need to secure a domain name and also have
your site hosted. Take a look at: http://godaddy.com or http://hostgator.com
DAY 13. Research a List Gathering System
To grow a list of your ideal clients you need to have a way to connect with them. It’s not
enough to use social media or have a website alone. You also want to have a centralized way of
connecting. Today you should select one list gathering system. Here are some to choose from:
www.constantcontact.com, www.icontact.com, www.mailchimp.com
I use * www.aweber.com and like that it allows for auto responders and customization.
Choose one or research others but set one up so you have a place to gather your prospects.
DAY 14. Set Up Your List Gathering System
Now that you’ve decided on your list gathering system you want to get it set up. Take today to
set it up. Keep in mind that you have to obey the CAN-SPAM Act and that you cannot just add
any contact you’ve ever met without their permission. I recommend that you have your
gathering system set up so that you can avoid complaints and that you have a confirmed opt-in
set.
©2012 Jeannie Spiro and http://ShesConfident.com Page 5
DAY 15. From FREE to Fee…Give a Taste Away
When your ideal client comes to your site you want to have a way of collecting their
information so that you can further the connection. The best way to do this is by offering them
a free gift when they come to your site. There are a variety of ways to offer something of value.
Here is an example of mine:
http://shesconfident.com
Today you want to do your research and find examples of free offers that you would like to
model. It’s a research only day. Look for those that resonate with you. The stronger your free
offer the better chance you’ll have of having a lead join your list. You want one of the best ways
to connect with your clients and prospects is to create a newsletter/ezine.
DAY 15. Create your FREE Offer and Connect It
Today you want to create your free offer and connect it to your ezine service. Follow the
instructions on their website or use their contact information if you have difficulty.
DAY 16. Make Money with Your Ezine
Today you want to make sure that your ezine includes an area to indicate your free strategy
session, sample or coupon. You also want to make sure that it includes an area that you can
promote your programs, products or services.
©2012 Jeannie Spiro and http://ShesConfident.com Page 6
DAY 17. Get Social
Today you will identify where your target market hangs out online. Now is the time to create
accounts (if you don’t have them already) on Facebook, Twitter and LinkedIn. Simply go to
http://Facebook.com, http://Twitter.com and http://LinkedIn.com and create accounts.
DAY 18. Create Social Profiles
This is an important action step because you need to develop your online Bio. Take time on
each of your accounts to create a bio that links your account back to your website and drives
your prospect to your free offer.
DAY 19. Get a Gravatar
One way to build your online presence is to comment on blogs. This will drive potential
customers to your website if you have a Gravatar set up. A gravatar is an image that follows you
from site to site which appears next to your name when you comment or post on a blog. They
help you identify your posts on blogs and forums on the web. Today you should create your
gravatar at: http://en.gravatar.com/ just click the link, follow the instructions and set up your
gravatar profile.
DAY 20. An Offline Action Plan
To grow your business you will need to also work your offline methods as well. There are a
variety of ways to grow your business including networking and speaking. Today you want to
create a list of all the associations and groups that you can go to in order to network and or
offer a presentation about what you do.
DAY 21. Schedule Your Networking or Speaking Events
Today you want to identify where you will network monthly and who you will contact to set up
a speaking engagement. These are great for visibility and list building. Make sure you have at
least one event set up monthly.
©2012 Jeannie Spiro and http://ShesConfident.com Page 7
The first time you do this it will be the toughest but after that it will become a part of your
business growth routine. Make a habit to attend at least one networking event per month. If at
all possible continue with the same association for a period of time to develop connections,
referrals and relationships.
DAY 22. Business Card Business Builder
Today you want to create your business card. It’s essential to have your name, company name,
email and website on your card. Having your logo and or photo makes your card more
memorable. Don’t forget to use the valuable space on the back of your card this is a great way
to list your free offer so you can have people opt in to your ezine subscription.
DAY 23. Create Programs and Packages
Today you will want to look at your current offers. What are you currently offering? Are they
selling? Have at least two or three program, service or benefit packages for people to choose
from.
DAY 24. Schedule a Q & A Open Call
In the next month offer a 30 to 60 minute session where your prospects can call in to ask any of
their burning questions. Promote this in your ezine and social media. Use a teleconference
service such as http://freeconferencing.com and then record the call using
www.AudioAcrobat.com * This is a great way to develop trust with your prospects and offer
value. Design the call so that at the end you offer an opportunity for individuals to schedule a
complimentary strategy session to have personalized support.
DAY 25. Make a Commitment to Offer a Private Consulting, Coaching or Service
Day
Today you want to design a program for someone as if they only had one day to spend with you
and you could tell them all they needed to know to get immediate results. Decide what you
would offer, what type of results they would get and then determine a fee for this service.
Commit to offering this to your subscriber list within the next month. Private coaching and
consulting days are a great revenue booster.
DAY 26. Create a Process to Ask for the Money
Each month you want to make an offer of your programs and services. It’s good to rotate them
so you’ll want to map out a 6 month calendar of the programs and services you will offer.
©2012 Jeannie Spiro and http://ShesConfident.com Page 8
DAY 27. Create a High End Program
Today you want to put together a program that if money was no object what would you offer?
Create what your dream program or service would be. Then come up with a fee for this
program. Commit to offering this program within the next 3-6 months once you’ve ironed out
all the wrinkles and determine exactly what your target would like to have in this high end
program.
DAY 28. Increase Your Fees
If you’re new in business you are likely charging too little for your services and programs. Do
some research today to determine where you fall in comparison to your competition. Now if
you’re an expert in a unique area you may be in field all of your own. This alone means your
fees can be higher. Take a look at what you’re charging and give yourself a justifiable raise.
DAY 29. Commit to Appearing on Social Media Daily to Build Your List
To continue to grow your business and income it’s essential you have some sort of presence on
social media daily. This doesn’t mean you need to be there for hours at a time it means you
need to interact, engage and provide value daily. If you can’t appear there all the time then you
want to use a tool like http://hootsuite.com to help you schedule your social media
appearances.
DAY 30. Identify What Your Signature System Is
This is one of the best ways to create passive additional income. If you haven’t developed a
system for what you do then now is the time to look at what you do and how you can deliver it
in a self-study version.
BONUS DAY 31. Repeat What Works
Identify any and all ways you are currently making money in your business. Any streams or
products that are making money for you and continue to offer them until they no longer do.
*Please note that I am an affiliate of this service which means that I may receive a commission
as a thank you for the referral.
©2012 Jeannie Spiro and http://ShesConfident.com Page 9
The Next 30 Days and Beyond…
Your Daily Marketing
Marketing your business requires continuous effort. Many people assume it’s not part of their
business if they are in fact not marketers. I beg to differ and want you to realize that you must
take some sort of daily action to grow your business. It can be minor or grand but you need to
challenge yourself, your comfort level and continue to do it. The small seeds you plant will
continue to grow and before long your will have more clients and customers appearing to work
with you.
Your Mindset
It’s often not the lack of know how that stops progress it’s the fears and doubts and not
knowing how to move past them. Many of my clients are new to the role of entrepreneur and
they have spent more time as an employee then solo entrepreneur. Where I often see doubts
arise are in whether or not one can make it financially as a solo entrepreneur. Additionally it’s
common to not see oneself standing on their two feet. Then of course it’s their responsibilities
and family and how they see themselves in a different role. This is all mindset and if not dealt
with can limit your ability to move forward. I wholeheartedly agree that it is a shift and can be
uncomfortable. Developing an entrepreneurial mindset will be the secret to your success. If
you don’t have it yet then I encourage you to look at what’s holding you back.
Often I find that keeps people trapped is a combination of not knowing the steps to execute to
rapidly grow their business as well as a fear of trying to make it happen. Identify where you’re
stuck, ok? It will help you proceed much faster.
It is my true pleasure to work with individuals in Private Full Day Intensives where we map out
exactly what steps you need to take to grow and market your business. From customized days
to specific intensives. These VIP Days are an excellent way to transition into the next stage of
your business. To learn more go to: http://ShesConfident.com/services
Well it’s my pleasure to offer you this guide and I would like to encourage you to market your
business so that you too can create one that’s in your dreams.
It is my mission to help each and every person who is secretly hoping to take their business on
the side (so they can leave their corporate chair), help moms grow their business and start up
solo business owners become a financial and happy success. I’d love to hear from you and how
you did with this guide and what kinds of results you’ve gotten since implementing some of
©2012 Jeannie Spiro and http://ShesConfident.com Page 10
these steps. So please feel free to connect with me on Facebook at:
http://Facebook.com/ShesConfident and let me know ok?
Wishing You Success!
Your Employee to Solo Entrepreneur Marketing and Mindset Breakthrough Mentor
www.ShesConfident.com
©2012 Jeannie Spiro and http://ShesConfident.com Page 11
About Jeannie
Jeannie Spiro is The Employee to Solo Entrepreneur Marketing and Mindset Breakthrough
Mentor. She teaches professional employees and those who have left the corporate grind how
to grow their solo business, using online and offline strategies to attract their ideal clients,
develop an entrepreneurial mindset, create multiple streams of income, and have the life of
their dreams all while balancing it around their existing job and or busy life. She is she is a
sought after speaker who teaches professional women eager to leave their job for their side
solo business, Moms becoming entrepreneurs and past employees who are start up solo
entrepreneurs how to become an unstoppable solo entrepreneur by effectively using small
pockets of time and proven marketing strategies to grow and market their business quickly and
successfully.
As an Employed Mom Solo Entrepreneur Jeannie understands the obstacles and learning curve
employees and busy moms have while trying to create their solo business. She learned to
successfully start her business while attending school, working full time and raising a family at
the same time. She began the process of re-inventing her career when after 20 years in
corporate sales, marketing and public speaking she decided to add Health, Life and Career
coaching to her repertoire however after starting her coaching practice she soon discovered
that her true passion and calling was helping other women professionals re-invent themselves
and start their own solo business. She now takes her corporate and real world experience and
teaches women (and guys too!) how to become an “Unstoppable and Successful Solo
Entrepreneur”.
Jeannie offers private one to one coaching, group programs, intensive retreats and is currently
finishing her signature coaching system on how to become an expert marketer and develop the
mindset of an entrepreneur even if you’ve never done it before. To learn more about her and
her programs and services email Jeannie@ShesConfident.com
For FREE tips on how to market create and expand your own solo business, even if you're still
on the job or working from your minivan visit http://ShesConfident.com While you’re there
grab Jeannie’s 5-part eCourse and Marketing Checklist all part of her Business Builder Kit!