Driving Growth through Sales & Marketing

using Return-On-Investment

Tracking (ROI)

Today's Objectives 1. Define the usual problems with most Marketing Campaigns

2. Look at ways of tracking return on investment

3. Show how Growth can be supersized using these techniques

4. Quick Questions and close

What is the usual problem with most

Marketing Campaigns?

"Half the money I spend on advertising is wasted; the trouble

is I don't know which half."

John Wanamaker Born: July 11, 1838Died: December 12, 1922Main Location: Philadelphia, Pennsylvania Vocations: Merchant, Religious Leader, Postmaster General

So how would John Wanamaker track which half of his marketing works in 2015?

What about this guy?

All about...

So lets see how that all joins up*Through creative dance!*

Where do you start?

Combined Marketing Campaigns need to fund themselves so start with the Quick Wins...

Conclusion...

Track EverythingSmell What Sells

An Investment not an Expense

From John Wanamaker and IThank You for your time