Post on 20-Mar-2017
SIGNIFICANTLY BETTER FLAVOR THAN OTHER LEADING
DIJON MUSTARDS1
BOLDPERFORMANCERESPECTED
REQUESTED
DISTINCTBALANCE
HEAT
intenseRICH
INTENSELYPREMIUM
FLAVORFUL
TASTE
FLAVOR
trustedWhen it comes to creating memorable dishes with distinctive
Dijon flavor, nothing compares to GREY POUPON. Made from robust
#1 grade mustard seeds, the finest wine and a unique blend of
invigorating spices, our family of intense flavors adds bold appeal
to any menu. From the trusted brand operators consistently
rate as higher quality than other top national brands.1
• Creamy texture enhances consistency and appearance of dishes
• Zero fat, zero carbohydrates and only 5 calories per serving
• An easy add-in that can dramatically enhance the flavor profile of even the simplest dish
THE
TRUSTED DIJON
APREMIER PERFORMER
A FLAVOR THAT CAN’T BE REPLACED
93% of operators state they trust
GREY POUPON more than the 6 other leading Dijon brands.1
89% of operators believe GREY POUPON
performs better in recipes—significantly higher than 6 other leading Dijon mustards.1
87% of operators believe GREY POUPON has
a flavor that can’t be substituted—significantly higher than 6 other leading Dijon mustards.1
GREY POUPON RANKS SIGNIFICANTLY HIGHER
THAN OTHER DIJON MUSTARDS
5% incremental sales when adding GREY POUPON to menus.2
6% increase in sales when branding a burger with GREY POUPON.2
83% believe customers would notice if they stopped offering
GREY POUPON—significantly higher than 6 other leading Dijon mustards.1
86% of operators believe GREY POUPON is requested more by customers.1
BRAND NAME RECOGNITION DRIVES SALES AND TRAFFIC FRONT-OF-HOUSE
Patrons perceive menu items branded with GREY POUPON to be higher quality and more delicious than non-branded versions of the same item.
STRONG QUALITY PERCEPTIONS WITH PATRONS
WHEN GREY POUPON IS MENTIONED ON MENUS
INCREASES THE APPEAL OF SANDWICHES
Sandwiches branded with GREY POUPON are seen as more sophisticated than non-branded versions.3
Patrons are more likely to order sandwiches branded with GREY POUPON than non-branded versions of the same menu item.3
CREATES MORE DISTINCTIVE ENTRÉES
Entrées branded with GREY POUPON are considered to have more distinct taste profiles than
non-branded versions of the same dish.3
INTENSIFY SANDWICHES
ENHANCE THE TASTE OF
PROTEINS
ELEVATE DIPS & SAUCES
BOLD TOPPERS
CLASSIC FLAVOR
INSPIRED MARINADES
DISTINCTIVE DRESSINGS
Roast Beef Sandwich
Steak Skewers
Spinach Salad
Spicy Mustard Chicken Signature Turkey Bistro Burger
Country Braised Short Ribs
Fines Herbes Deviled Eggs
THE DIJON COLLECTION
Vibrant flavor and savory consistency from a smooth blend
of mustard seeds, lively white wine and juicy vinegar.
BEST USED: On sandwiches or as a base to make vinaigrettes
A bold blend of Cabernet Sauvignon, prized Marion blackberries,
#1 grade mustard seeds and invigorating spices.
BEST USED: With red meats and vegetables with rich, deep flavors
A luscious, creamy sauce flavored with notes of tangy horseradish, mustard seeds and a gratifying
background of sweet garlic.
BEST USED: With chicken and fish, specifically baked or fried dishes
Captivating mouthfeel with a variety of coarsely ground mustard seeds
finishing with mild horseradish notes and a pleasant touch of heat.
BEST USED: On rustic sandwiches or cured meats
© 2015 Kraft Foods F14-000-000-000 TFG 5/15
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1•800•537•9338 PRINTED ON RECYCLED PAPER © 2015 Kraft Foods F14-000-000-000 TFG 5/15
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1•800•537•9338 PRINTED ON RECYCLED PAPER
To access these recipes and more, visit Kraftfoodservice.com
CLASSIC DIJON ROUGEBISTRO SAUCECOUNTRY DIJON
2/1-gal. Jars 54400030226/48-oz. Jars 54400000386/24-oz. Jars 544000005512/8-oz. Jars 544000002512/10-oz. Squeeze Bottles 544000005272/1.4-oz. Petite Jars 5440001132200/0.25-oz. PC Packs 5440001131
6/48-oz. Jars 5440000046 12/8-oz. Jars 5440000040
4/48-oz. Jars 5440000068 12/12-oz. Squeeze Bottles 5440000254
6/24-oz. Jars 5440000310
1 NFP Research, Dijon Mustard Blind Taste Test, February 20142 IRI, Van Westendorp Study, September 2013
3 IRI, GREY POUPON Virtual Dining Test, February 2015