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Who responded?

• Global survey of 2200 marketers

• Focused on data-driven marketing and the intersection of marketing and data

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What is data-driven marketing?

Data-driven marketing is the process of collecting and connecting large amounts of online data with traditional offline data - rapidly analyzing and gaining cross channel insights about customers – and bringing those insights to market via a highly-relevant marketing campaign tailored to the customer, at their point of need.

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What’s trending?

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What kind of data are marketers using?

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How well are marketers using data?

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45% of marketers believe

that data is their company’s

most underutilized asset

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Marketers must be data-driven

78% of marketers feel

pressure to become more

data-driven

Teradata Data-Driven Marketing Survey 2013, Global

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What are marketers focused on?

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Only 1/3rd of marketing

departments have embedded

a data-driven marketing

culture into their standard

processes

Teradata Data-Driven Marketing Survey 2013, Global

Efficiency? Hardly…

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Stop pointing fingers!

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75% of marketers

who attempt to

calculate ROI report

some kind of problem

Teradata Data-Driven Marketing Survey 2013, Global

And we wonder why…

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Where is your company?

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