2009 RuLiv

Basics of Photo Management and Graphic Design, Immanuel Henne

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2009 RuLiv

Photo Management and Graphic DesignWorkshop: Basic principles

Immanuel Henne, 21st of October 2009

2009 RuLiv

Basics of Photo Management and Graphic Design, Immanuel Henne

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Agenda

Basics of photo management and graphic design

Basic principles of digital photography (recap from 1st workshop)

Photo Management – Download from camera– Image processing– Online sharing of images

Graphic Design Guidelines– General guidelines – Example of use (presentation guidelines)

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Basics of Photo Management and Graphic Design, Immanuel Henne

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Light is the foremost indicator of how you are going to go about your photography.

It determines what you will be able to photograph as well as govern your limitations

Light Front Lightning

Side Lightning

Back Lightning

Difussed Light

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Basics of Photo Management and Graphic Design, Immanuel Henne

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Front Lightning

Representative images

Two Dimensional

Reduces Shadows

Most used and recognized light source

Original definition: The method of recording the image of an object through the action of

light, on light sensitive material

Derived from Greek words:

photos = Light | grahphein = to draw

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Side Lighting

Brings out Detail in subject

Reveals texture

Introduces a third dimension

Shows depth in an image

Use side lighting as much as possible, even moving your subject, if necessary, next to a

window.

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Basics of Photo Management and Graphic Design, Immanuel Henne

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Back Lighting

Striking effect

Use with recognizable subjects

Halo of light around subject

Late evening or early morning

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Basics of Photo Management and Graphic Design, Immanuel Henne

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Diffused Light

Clouds act as a large filter and diffuse light

Saturate colour

Good for taking portraits

Good for recording detail

Close ups

Macro

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Basics of Photo Management and Graphic Design, Immanuel Henne

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One word on flash usageAvoid using flash, even for night shots.

The indiscriminate blast of flash destroys the intimate mood of existing light.

The use of frontal flash lighting tends to flatten faces. However use fill-in flash, for backlit

situations or overhead sun.

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Basics of Photo Management and Graphic Design, Immanuel Henne

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AngleChanging your angle

By changing the angle you look at your subject, you alter the perspective. This has a great bearing on how the subject is perceived on a photograph.

Create impact by photo-graphing your subjects from unexpected angles.

Imagine yourself as an electron spinning around the subject, which is the nucleus of an atom.

The way you look at a subject makes a large difference to the end result of a photograph.

Changing angle means bending your knees, lying down, looking down at your subject etc.

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CompositionThere are various guidelines of composition that youcan use. Some are for portraits, while others are forlandscapes. In this lecture we will discuss how toapproach and compose a subject.

Leading Lines High contrast scenes Rule of Thirds Balancing background and foreground Even horizons Subject placement (animals and humans) Portrait and landscape Fill the frame and get close

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Rule of thirds

Rule of Thirds rule are imaginary lines dividing the image into thirds both horizontally and vertically

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Basics of Photo Management and Graphic Design, Immanuel Henne

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Balancing foreground and background

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Even horizons

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Even horizons

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Subject placement (animals and humans)

Drop the “cross hairs” syndrome. Think aboutwhere you want to place your subject

Frame your subject looking into some space For action, place the subject to the side of

the frame, so that it is moving into some space

When looking to take a photograph, select your subject. This is normally the first thing your eye is attracted to. Once you have your subject, you

can then apply compositional rules to give the image better impact or balance.

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Portrait and landscape

… and check the different impacts

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Basics of Photo Management and Graphic Design, Immanuel Henne

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Portrait and landscape

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Fill the frame and get close

For action, sports and portraits a subject that fills the frame makes for a very high impact image.

A good photograph is a subject, a context, and nothing else. Remove any clutter that detracts

from your message. Get closer -- zoom in -- and crop as tightly as possible

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Things to know Know your camera (e.g. set correct time)

Hold the camera still

Avoid using flash, even for night shots

Take a few more

Change your angle

Use frame, lines and diagonals

Put subject off center

Unclutter the picture

Tell a “story”

Capture the “mood”

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Basics of Photo Management and Graphic Design, Immanuel Henne

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Agenda

Basics of photo management and graphic design

Basic principles of digital photography (recap from 1st workshop)

Photo Management 1. Download from camera2. Image processing3. Online sharing of images

Graphic Design Guidelines4. General guidelines 5. Example of use (presentation guidelines)

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Photomanagement

1. Download from your camera to Picasa- Time stamp on camera- Picasa- Tagging

2. Basic image processing with Picasa

3. Online sharing of images

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1. Download from your camera

Timestamp on camera

Easy and one time setup

Makes it easy to find pictures in the future

Nicely synchronizes sequence of pictures of photographs taken by others on same event.

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1. Download from your camera

Picasa – Your photo library

Our recommendation for RuLiv It’s for free Easy to use Incl. basic options for image processing Image sharing capabilities

Download and install Picasa** http://picasa.google.com/

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1. Download from your camera

Tagging

Give your pictures a name Split into folders (must do) Name/title the "event" (must do) Use geo tagging and other tagging (optional) "People“ (nice to have feature)

Requires Google Earth

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Photomanagement

1. Download from your camera to Picasa

2. Basic image processing with Picasa- Rotate pictures if needed- Cropping- Straighten- Red Eye Reduction

3. Online sharing of images

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2. Basic Image processing

Rotate pictures if needed

Before you upload the pictures or share them by sending them in an e-mail rotate them to their natural position.

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2. Basic Image Processing

Cropping

Unclutter the image

Increase the impact of your picture Crop to match the format needed for your

presentation Change from landscape to portrait or the

other way round.

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2. Basic Image Processing

Straighten

Even horizons

… or the opposite, intentionally put some dynamic into the picture

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2. Basic Image Processing

Red Eye reduction

Apply at least for images which are uploaded and shared.

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Photomanagement

1. Download from your camera to Picasa

2. Basic image processing with Picasa

3. Online sharing of images- Setup Google Account- Selective Upload- Recommended image sizes in pixels- Sharing pictures Web and Email- Embed in Blog or Website

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3. Online sharing of images via Picasa Web Album

Setup Google Picasa Account

Use for business vs. use for private

Each to have their own account.

Existing Google accounts work. Or add a new Google account.

Grant each other access to albums to share each others pictures.

https://www.google.com/accounts/ServiceLogin?service=lh2

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3. Online sharing of images via Picasa Web Album

Selective upload

Use the “Star” to select the pictures which are worthwhile sharing.

Sync stared photos only

Turn automatic synch on

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3. Online sharing of images via Picasa Web Album

Recommended pixel size for Web Album

1600 pixels. Ideal for sharing and large enough for multiple purposes.

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3. Online sharing of images via Picasa Web Album

Recommended size for Emails and other

… just to give you a clue on pixel sizes. These are the Flickr image sizes:

Thumbnail: 75 x 100 (Icons)

Small: 180 x 240 (E-Mails)

Medium: 375 x 500 (Blogs and Webpages)

Large: 768 x 1024 (Print, and sharing on Web Album)

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3. Online sharing of images via Picasa Web Album

Sharing pictures Web and Email

“E-mail” or “Upload” function via the Picasa Web Album offers you automatic resize

Lean image sizes, fast e-mail delivery and decreased bandwith issues

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3. Online sharing of images via Picasa Web Album

Embed in blog or Website

Select picture size

Copy and past

http://picasaweb.google.com/home

http://picasaweb.google.com/lh/photo/TYvxi-JqPnvun4lb3YhD6Q?feat=directlink

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Basics of photo management and graphic design

Basic principles of digital photography (recap from 1st workshop)

Photo Management 1. Download from camera2. Image processing3. Online sharing of images

Graphic Design Guidelines4. General guidelines

- Combine pictures and text copy- Keep aspect ratio (don’t squeeze logos)- No more as than 3 different font types- Use grid and object alignment- No colored backgrounds

5. Example of use (presentation guidelines)

General Graphic Design Guidelines

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4. General graphic design guidelines

Combine images and text copy

Calling for attention, more appealing

Pictures say more than 1000 words

Illiterate people can read pictures

Use meaningful pictures … choose carefully

Don’t use pictures as background image with text copy onto it. It makes the text copy very difficult to read and the image is also not displayed favorably.

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4. General graphic design guidelines

Keep ratio of pictures and logos

Same aspect ratio for all pictures on same presentation

When scaling use “Shift key”

Don’t squeeze … it looks unprofessional.

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4. General graphic design guidelines

No more than 3 different font types

Keep it clean and simple

No more then 2 to 3 different font typechanges on same presentation. Count in changes of font sizes, font color, font style.

I. General graphic design II. Keep it clean and simpleIII. No more then 2 to 3 different style

changes on same presentation. Count in changes of font sizes, font color, font style.

IV. Too many different “font styles” are heavy on the eye.

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Grids help objects to be spaced evenly, aligned and consistent in size

Use grid to position objects consistently atsame positions

Use View Grid and Guides Display drawing guides on screen.

4. General graphic design guidelines

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Alignment

Have everything left and top aligned. There are exceptions to the rule.

Align picture with text copy and other elements

Btw. the left-top alignment is also a better rule for spreadsheets (rather than using the Microsoft default alignment which is “bottom”)

4. General graphic design guidelines

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Simple typographic rules

Usually align text copy to top and to left. That's how you read.

Line breaks within paragraph goes without line spacing

0.5 line spacing after paragraph.

Use spell checking

4. General graphic design guidelines

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No colored backgrounds

Try to not use colored backgrounds. It can be difficult to read.

For “Status” indication on spreadsheets use a dedicated column where the field of just one column uses color coding.

No colored backgrounds

Try to not use colored backgrounds. It can be difficult to read.

For “Status” indication on spreadsheets use a dedicated column where the field of just one column uses color coding.

4. General graphic design guidelines

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Design templates include

Consistent use of Logo image

Presentation template and guidelines

Letterhead template

Evtl. word doc and flyer template (tbd)

5. Use available and standardized RuLiv design templates

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