Our Story

Founded by three angry nerds (IT graduates)

• All met on a graduate program

• Started the company in 2008

• Grown to 100,000+ graduates

• Grown to over 120 employers

What’s GradConnection?

www.gradconnection.com.au

We’re a website designed to connect graduates with the leading graduate programs in Australia

Today’s Session

• Dave: Statsonomics – cool conclusions from our data

• Mike: Online Socialising – how to use social recruiting tools to generate and tend to online talent communities

• Dan: Mobile Asia – mobile platforms and what’s coming up in

the future of graduate recruitment

Statsonomics

Dave Jenkins – Stats nerd

1. Sydney 2. Melbourne 3. Brisbane 4. Perth 5. Adelaide 6. Canberra 7. Hobart 8. Darwin

Top Locations Graduates are visiting from

Top Locations Graduate want to work

1. Melbourne 2. Sydney

3. Brisbane 4. Perth

5. Adelaide 6. Canberra 7. Hobart 8. Darwin

1. Accounting 2. Engineering

3. Marketing and Sales 4. Information Technology

5. Government 6. Business and Commerce

7. Law 8. Banking and Finance

9. Human Resources 10. Arts and Humanities

Top 10 Industries Graduates are job hunting in

1 2 3 4. KPMG

5. Ernst & Young 6. Grant Thornton

7. PwC 8. PKF

9. Pitcher Partners 10. Coca-Cola Amatil

Top Ten Accounting Employers

1 2 3 4. BP

5. Arup 6. Thales

7. John Holland 8. Unilever

9. GE 10. PwC

Top Ten Engineering Employers

1 2 3 4. Dept of Innovation

5. Dept of Finance 6. Dept of Human Services

7. FaHCSIA 8. Dept of Broadband

9. ACCC 10. The Australian Treasury

Top Ten Government Employers

1 2 3 4. NAB 5. ANZ

6. St George 7. Dept of Finance

8. Origin 9. BP

10. Robert Walters

Top Ten Banking and Finance Employers

1 2 3 4. Mars Australia

5. L’Oreal 6. BP

7. IBM 8. Robert Walters 9. Origin Energy

10. Australia Post

Top Ten Marketing Employers

1 2 3 4. Oracle 5. KPMG 6. IBM

7. Thoughtworks 8. Coca-Cola Amatil 9. Ernst and Young

10. Telstra

Top Ten Information Technology Employers

Top Graduate Recruiters

Kirstyn Wyatt

Grace Simpson

Erin Coysh

Rohan Holland

Daniel Mullender

Ainsley Gilkes

Annika Russell

Rebecca Jones

Sarah Gartian

Hayley O’Callaghan

Ashleigh Gosman

Elyssa Berney

Anna Clarke

Gemma Hudson

Liz McAuliffe

Samantha Walton

Ally Dunford

Steve Nield

Sue Wicks

Mark Lush

Clare Valentine Jessica McCartin

Miguel Neto

Maree Schipano

Melissa Smith

Ilana Foeldes

Chris Bordin

Our Odds for the AGRIAs Graduate recruiter of the year

Anna El Ali

Stefanie Plummer

Jessica Klau

Adam O’Donnell

Ashleigh Gosman

Elise Ianno

$9.10

$5.70

$3.20

$1.80

$2.10

$5.70

Social Media and Talent

Communities

Mike Casey – Computer nerd

AAGE Survey 2010

44% of graduates get multiple offers

Successful grads apply to an average of 8 positions, with 10% making more than 20.

44% of successful students value recruiter relationships

80% of grads value L&D and Career Prospects

Battle: On!

Battle: On!

Convincing Students to Apply

Rich Information

Good Relationships

Accept your offer over competitors

Buzz words

• Social Media

• Talent Communities

• Advertising + Social Media = new direction

Social Media

• Facebook

• Twitter

• Forums

GradConnection Forums

You tell us when

Who do you want to talk to?

• Disciplines

• Universities

• Location

• Citizenships

• Grade average.. And more!

We inform the students

Forums This Year

• 91 Employer Forum Sessions

• 1,354 Grads asked 2,344 Questions about

employers

• Forum sessions: viewed by 90K graduates

this year

Forum Stats

0

5000

10000

15000

20000

25000

PWC Deloitte Aurecon Telstra Westpac BP EY KPMG Xstrata Mars

Posts

Views on Day

Views til End Oct 2011

Niche Forum Sessions

• Grads with teaching interests

• IT in Canberra – DHS,

Dept of Veteran Affairs

• Psychometric Testing advice

• International Students

• China Forum Session

Graduate Quotes

“Thanks a lot for helping me out guys I’m now convinced to apply”

Graduate Quotes

“Wow you guys have way

more opportunities than I

thought. Please lookout for my

application.”

Graduate Quotes

“I have a minor conviction of three years ago. When would be the best

time to bring this up in regards to my application?”

Graduate Quotes

“I’m attending your Sydney

Assessment centre tomorrow. Just

wondering if you had any tips on how

I could make a solid impression?”

Employer Quotes

“Our first graduate hire was a connection formed through

GradConnection’s forum, it’s helped us move closer to potential candidates, especially in the

technology space”

- Sam Nuttall (Walton), Deloitte

What can you do?

• Blogs

• Forums

• Facebook

• Twitter

Bordo’s Blog

Mobile Marketing

Dan Purchas – Mobile nerd

Graduate Recruitment in China

The Low Tech, Brute Force Approach

– 2200 Colleges and Universities

– 20 million students currently studying

– 6 million graduates per year

– 20% fail to find jobs

Online Recruitment Options

The 4 main Chinese job boards

Now owned by seek.com.au

China Grad Case Study

• Wanted: 500 Graduates

• Main source: ChinaHR

• Marketing campaign: front page banner

• Cost: $1,000 USD per week for 10 weeks

• Negligible results

What Worked

• Targeted 29 Universities

• Online job board sent a team of 20 – 30 to

each university do drop flyers in the dorms

• Organised buses to take students to

company presentations

• Generated 25 000 applications

Hong Kong – Hi Tech • 3G Everywhere – Mobile optimisation is key

China Catching Up

What this means for Australia?

• GradConnection Trends in Mobile – March/April 2010 – 1.6%

– March/April 2011 – 5.2% • 85% visits from iPhone, iPad or iPod

• Currently at 8% for October 2011

• Optimising for Apple = Safest Bet (85%)

• Measure, Measure, Measure – Then Measure some more

• Social Recruiting/Talent Communities – It’s not just facebook and twitter, get creative

• Mobile – It’s coming, better get prepared to deal with it

– Keep an eye on Asia, it will over take us fast

The Wrap Up