Post on 15-May-2015
description
Introduction to Google + for Real Estate Professionals
Why do I need to use Google+? Visibility.
What Google+ (G+) is a social media pla1orm that allows Google users to connect with one another and their favorite brands to stay in touch through status updates, video “hangouts” and organized groups of contacts called “circles”. G+’s most valuable benefit is its added SEO value for shared content.
Demographics
• 400m + active users in the stream, 540m monthly active users • users +1 something 5m times per day • 80% log in weekly, 60% log in daily • 67% male • more technically savvy than the Facebook demographic • 45-‐54 y/o fastest growing user base
Why?
• Search • Huge opportunity to get in the ground floor of a booming platform • Linked up to Plus Post Ads
Who’s doing it right?
Richard Branson • Very robust profile • Links to all sm channels • Mixes personal and professional
content
Bill Gassett • Extremely active in communities • Posts receive tons of engagement • Google Author Rank • Promotes own content as well as
other sources
• Regularly programmed Hangouts
• snapshots of personal life Kelly Mitchell
Setting up your profile
Setting up your profile
You will need a Google account
Setting up your profile
How do I navigate Google +?
Anatomy of Google+
Your Profile
Your Posts
COVER PHOTO
Photo Dimensions: Cover:902x350 Profile Pic: 250x250
Anatomy of Google+ About
Your Story
Anatomy of Google+
Stream
Main Page:
Anatomy of Google+
Navigation
Main Page:
Anatomy of Google+
Circles + Search
Main Page:
Anatomy of Google+
Explore:
Anatomy of Google+
Hangouts:
Who should i be connecting with? Your Peers.
Circles are the equivalent of Facebook lists. • organize your contacts by relationship or industry • choose to share posts to any amount of your circles • get notifications from important people first
Circles
Finding Your Friends + Creating Circles
• connect your email to find contacts • use the discover tab to search across categories
Google+ Communities are similar to Facebook groups. You can: • create private communities • join public communities • share within these spaces
Communities
Connect in real time with Hangouts • video conferencing • chatting • schedule of on air events
Hangouts
Privacy Settings
Setting up your privacy settings
Privacy Settings
Notifications and 3rd party app management
Sharing
Customize your Circles to share public posts
Photo and Video Privacy
Profile Tab Management + Location Services
Google+ Best Practices
Shareable Content
WriGen posts should be longer than on TwiGer and Facebook but shorter than a blog post. • Focus on main keywords from your content, as Google is the ulKmate search engine. UKlizing
keywords will ensure you’ll be not only be relevant to your primary audience, but will also be found by others interested in your content.
Use hashtags with a purpose • Hashtags are supported on the pla1orm similarly to TwiGer, Facebook, Instagram and
Pinterest. • Enable related hashtags
Host Hangouts • To build more buzz around your profile, consider hosKng a hangout with Steven for fans to
connect and ask quesKons.
What can you post on Google+? Basically anything.
• Pictures • Videos • Long-‐form posts
• conversaKons maGer • Short-‐form status updates +
links
Promote your listings
Create Events for your Open Houses • Similar to a Facebook Event • Syncs with Google Calendars • Captures events photos in
one Repurpose your Facebook posts for daily content.
• Make a liGle lengthier • MenKon people by added +
to their name Connect your YouTube account if applicable. Share industry arKcles with your following.
Showcase exclusive in photo albums.
Rosemary Dorsett
Social Media Manager
rodorsett@nylmedia.com
slideshare.net/nylmedia