Post on 14-Jun-2015
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Keywords for Linked‐In and SearchWhere to find them
Presented to CNMMcLean
Jim Hayes
Presented to CNM McLeanSeptember 25, 2012
Moving Products Forward‐Product Marketing & Alliance Leadership
Linked In FeaturesLinked In Features
• Professional Identity (Profile)
• Look forStart
i t• Look for Opportunities
• Collaborate
point
• Connect & Communicate
• Seek Information• Create & Publish• Research• Help Each Other• Help Each Other
Profile‐ Key Sections
Profile is machine searchedProfile is machine searched and person read.•Summary (Priority in SEO results)
•Narrative 2000 Character•Headline 120 Characters
•Skills & ExpertiseSkills & Expertise•List selection•Specialties 500 Characters
•Experience•Titles 100 Characters (Priority 2 in SEO)•Descriptions 2000 CharactersDescriptions 2000 Characters
So where to beginSo where to begin
Keyword Starting PointLinkedIn MoreLinkedIn – More
More
Skills & ExperienceExperience
Starting PointLinkedIn – Skills & Expertise
Ideas
Description with key words Trending Info
Ideas for Profile Section
Google – The Search Powerhouse
•Adwords
•Positions
•Locations
•Salary
•Other Info
Adwords.Google.com‐ Start; Search Position Title
• AdWords is a tool advertisers use when bidding on search terms– Identify who sees a specific ad– Identify who sees a specific ad– Price bid and total program budget affect number of exposures
• Search Engine Optimization (SEO) – Efforts to get the highest impact for the promotional program
• Pay Per Click (PPC)
Adwords.Google.com‐ Start; Search Position Title
Word or PhrasePosition Title‐ Position Title
United StatesEnglish
Adwords‐ Results List
Columns
•Keyword ideas
•Competition(How Valuable)
•Global Monthly
Searches
•Local Monthly
SearchesSearches
‐ Salary ResearchDoes What you’re expecting match with position?
Find Interview Questions‐ Position Specific
Does your profile fit the position?
Search Positions‐Another way to find leads
Google Results‐Maps & Preview
Mousingover theover the chevrons shows preview of the pagep g
Structuring Search ‐ Tips
• ‘Multiple Words’ / PhrasesMultiple Words / Phrases– i.e., ‘product manage’ ‘project manager’
• Word OrderWord Order
• Case sensitivity (Doesn’t matter)( )
• Punctuation (seldom considered by Google)
• Synonyms (~)finds similar words i.e. ~auto will include car, cars trucks etccars, trucks etc.
Search OperatorsSearch Operators
fRefinement Operators• Site:
– site:sprint.com site:.gov
• Filetype:– Filetype:.doc
filetype:.pdf
D t• Daterange:– Requires Julian date
format
• Define:• Define:– Define:slapdash
For broad list of operators search on ‘search operators’search on search operators
Google Guide‐ Advanced Tools & Subsections
Expand the Search Column for specifics:•Recent press•Videos•Videos•Blogs (people post valuable info on their blog & intheir blog & in discussion groups.)
Advanced Search‐ Easy way to refine search
Other Tools & Ideas for KeywordsOther Tools & Ideas for Keywords
• Wordle‐ www.wordle.net
• Word Frequency Counter– Software that counts how often individual
words or phrases are usedwords or phrases are used
– Match positions results to resume and cover letter
• Your local librarian
Final Answer –”There is no final answer”Final Answer There is no final answer