Post on 05-Jul-2020
Video #5 – Google Best Practices Free SEO Roadmap Video Training Series
Copyright – 2012 SEO Training SW
1
“What are some of the simple things that I can do right now to improve my websites performance in Google?”
As you can image there are allot of possible different answers to this question and TONS of search engine optimization information on the web, so much so it is often overwhelming and intimidating to small business owners and new webmasters unfamiliar with the topic.
Therefore we thought it would be fun to team up with Google to review their recently published SEO Starter best practices guide that covers on page search engine optimization.
Why is this Google SEO Starter Guide so important?
Well one major reason, its Google telling you what they have categorized as important for them to rank your website into their search engine.
As we review some of these items with you, you may start thinking, “Wow, I just don’t understand some of this stuff, how on earth am I going to learn all this”
Don’t stress out as this is one of most common things we have been asked from people just like yourself who are either beginning their online journey or even old pros who are looking to freshen up their skills, therefore we have developed a this simple SEO roadmap with our video training series that you can follow through each leg of your journey.
Video #5 – Google Best Practices Free SEO Roadmap Video Training Series
Copyright – 2012 SEO Training SW
2
You will discover that basic on page SEO centers on a dozen or so simple things that you can easily implement today to improve your websites rankings in the search engine results pages.
And search Engine Optimization will not only improve your organic search result listings but can actually improve your PPC quality scores, thus reducing your costs per click if you’re doing pay per click advertising with Google AdWords.
Page Titles
One of the most important factors in SEO is using proper page titles on the various pages of your website.
Video #5 – Google Best Practices Free SEO Roadmap Video Training Series
Copyright – 2012 SEO Training SW
3
Your page titles are what Google will display on their search engine results pages
Some simple tips when developing your page titles include;
Accurately describe your webpage’s content, what is it about? Create unique title tags for each page on your website Use brief, under 69 characters, descriptive titles
Video #5 – Google Best Practices Free SEO Roadmap Video Training Series
Copyright – 2012 SEO Training SW
4
Meta Description Tag
Another important factor in on page search engine optimization is proper use of the Meta description tag.
The Meta description guide gives Google and other search engines a summary of what your webpage is all about.
Video #5 – Google Best Practices Free SEO Roadmap Video Training Series
Copyright – 2012 SEO Training SW
5
Google may also extract data from your meta description tag to use in your snippet for Google Instant.
Video #5 – Google Best Practices Free SEO Roadmap Video Training Series
Copyright – 2012 SEO Training SW
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Two simple tips when developing your meta description tag will include;
Write a description that will inform and interest your users And writing unique descriptions for each page
Navigation Structure
Selecting a proper domain name and properly naming your pages and directory structure is also very important in on page search engine optimization specially if you’re using a content management system program such as Wordpress or Joomla so you will want to make sure that you’re providing only one version of a URL string to reach your documents.
You will also want to make sure that your website is easy to navigate both for your users and the search engines so they can both easily find your content.
Video #5 – Google Best Practices Free SEO Roadmap Video Training Series
Copyright – 2012 SEO Training SW
7
Therefore consider using bread crumb lists
Video #5 – Google Best Practices Free SEO Roadmap Video Training Series
Copyright – 2012 SEO Training SW
8
Avoid using Java based or Flash driven navigation menus as they are very 2004 and will block the search engines crawling deep into your website. Also take in consideration the mobile users that will be coming to your website as flash will be totally ignored by all those iPhone users.
Instead use CSS menu system which is supported in the new rollout of HTML five that is about to take place now.
Video #5 – Google Best Practices Free SEO Roadmap Video Training Series
Copyright – 2012 SEO Training SW
9
Video #5 – Google Best Practices Free SEO Roadmap Video Training Series
Copyright – 2012 SEO Training SW
10
Sitemaps
Think of sitemaps as roadmaps that will your users and search engines will follow to find all of your important pages on your website.
You will want to create two sitemaps on your website;
An HTML sitemap that your users can follow and An XML sitemap that the search engines can follow
Video #5 – Google Best Practices Free SEO Roadmap Video Training Series
Copyright – 2012 SEO Training SW
11
Another tip, create a custom and useful 404 page on your website. A 404 page will appear whenever a page is missing from your website.
Video #5 – Google Best Practices Free SEO Roadmap Video Training Series
Copyright – 2012 SEO Training SW
12
Develop Great Content
A mantra that you will hear over and over again in SEO is;
Content is King; Context is Queen
Write content that is link bait that your users will link to, refer to their friends and bookmark Interesting sites will increase their recognition on their own Create fresh and unique content Also consider creating a new and useful service, something no one else is doing Create content primarily for your users, not for the search engines
Video #5 – Google Best Practices Free SEO Roadmap Video Training Series
Copyright – 2012 SEO Training SW
13
Video #5 – Google Best Practices Free SEO Roadmap Video Training Series
Copyright – 2012 SEO Training SW
14
Anchor Tags
Make sure that you use keywords in your links to other pages on your website.
Using proper anchor tags tell your users and the search engines what the next page is all about
Video #5 – Google Best Practices Free SEO Roadmap Video Training Series
Copyright – 2012 SEO Training SW
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Simple Tips
Choose descriptive text Write concise text Format your links so they are easy to spot Avoid the anchor tag “click here”
Video #5 – Google Best Practices Free SEO Roadmap Video Training Series
Copyright – 2012 SEO Training SW
16
Use of Images
One of the most important factors in the Google Caffeine algorithm update in May of 2010 is speed and how long it takes to load your webpage’s.
Video #5 – Google Best Practices Free SEO Roadmap Video Training Series
Copyright – 2012 SEO Training SW
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Therefore you will want to make sure that you optimize all the images and graphics on your website without having any noticeable visual degradation.
Simple Tips
Use brief, but descriptive filenames and alt text
Video #5 – Google Best Practices Free SEO Roadmap Video Training Series
Copyright – 2012 SEO Training SW
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Supply alt text when using images as links And create an image sitemap file
Use of Headlines
Header tags play a very important role in on page SEO and you will want to make sure that you use them appropriately;
Therefore you will need to decide what are the appropriate keyword terms that you want to focus on for each page on your website.
Video #5 – Google Best Practices Free SEO Roadmap Video Training Series
Copyright – 2012 SEO Training SW
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Best Practices
Only use headlines to emphasize important text on your webpage Use keywords in your headlines Don’t overuse the headline tags on your webpage’s
Video #5 – Google Best Practices Free SEO Roadmap Video Training Series
Copyright – 2012 SEO Training SW
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Robots Text File
Your website should have a robots.txt file that is placed in the root directory of your website which will act as a traffic cop and direct how the search engine will index your site.
Your robots.txt file will restrict the crawling of webpage’s and directories that you do not want indexed into the search engines.
However, if you have sensitive areas on your website that you want to block out to both users and the search engine spiders you will want to consider more secure methods instead, such as using a .HTACESS File on your website.
Video #5 – Google Best Practices Free SEO Roadmap Video Training Series
Copyright – 2012 SEO Training SW
21
Use of “nofollow” for Links
Combat spamming of your website in the comment areas of your articles and posts by automatically adding the “nofollow” attribute to all new comments posted by other users on your website.
Video #5 – Google Best Practices Free SEO Roadmap Video Training Series
Copyright – 2012 SEO Training SW
22
You can also use the meta “no follow” tag on your webpage’s so you don’t leak page juice to less important pages such as your contact page, policy pages on your website.
Mobile Users
Last year there were 63 million people in the US that accessed the Internet from a mobile device and it is forecast that by 2013 that there will be over 1.7 billion users worldwide.
With these kind of numbers it is imperative that small business owners and web designers understand and implement mobile best practices into their online marketing NOW!
To be successful in this market you should consider creating a version of your website just for your mobile users. In some cases it may be as easy as using a Wordpress plug in if your site was developed using Wordpress.
And again you will want to avoid using flash or java script navigation on your website if you don’t have a mobile website developed for your mobile users.
As you do create your mobile site you will want to make sure that it is configured properly so it can be indexed accurately by the search engines and to verify with a mobile device that your site is indexed by Google.
Video #5 – Google Best Practices Free SEO Roadmap Video Training Series
Copyright – 2012 SEO Training SW
23
Best Practices
Create a XML sitemap for your mobile pages Redirect your mobile users through your .HTACESS or user agent files to the proper mobile
pages
Video #5 – Google Best Practices Free SEO Roadmap Video Training Series
Copyright – 2012 SEO Training SW
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Video #5 – Google Best Practices Free SEO Roadmap Video Training Series
Copyright – 2012 SEO Training SW
25
SEO Training SW – Your SEO Roadmap to Success
Thank you for watching our free SEO Training videos and downloading this PDF on Google Best Practices.
Video #5 – Google Best Practices Free SEO Roadmap Video Training Series
Copyright – 2012 SEO Training SW
26
If you found our videos helpful or should you have any comments, suggestions or questions we would ask that you let us know by sharing your thoughts on this page:
http://www.seotrainingsw.com/google-‐best-‐practices/
We also provide more advanced training through our more advanced online video based training, in person workshops, teleseminars, and even 1 on 1 consulting.
For more information about our training and/or consulting services please visit our website at http://www.SEOtrainingSW.com or email u Roy@SEOtrainingSW.com