Post on 09-May-2015
INTRODUCTION Google is an American
multinational corporation provide Internet-related services and products.
These include search, cloud computing, software, and online advertising technologies
TYPE PUBLIC
TRADED AS NASDAQ:GOOG NASDAQ-100COMP S&P 500COMPOT’T.
INDUSTRY INTERNET-COMPUTER SOFTWARE,TELECOM EQUIP.
FOUNDED MENLO PARK,CALIFORNIA(SEP 4 1998)
FOUNDER(S) LARY PAGE,SERGEY BRIN
HEADQUARTER GOOGLEPLEX,MOUNTAIN VIEW,CALIFORNIA(USA)
AREA SERVED WORLDWIDE
KEY PEOPLE ERIC SEHMIDT(EXE. CHAIRMAN),LARY PAGE(CO-FOUNDER,CEO)SERGY BRIN(CO-FOUNDER_
REVENUE US$ 50.18BILLION(2012)
OPERATING INCOME US$12.76 BILLION(2012)
PROFIT US $ 10.74(2012)
TOTAL ASSESTS US$ 93.80 BILLION
EMPLOYEES 46421
SUBSIDIARIES AD MOB,DOUBLE CLICK,MOTOROLA MOBILITY,ON2TECHNOLOGIES,PICKNIK,YOUTUBE,ZAGAT,WAZE,BLOGGER.
WEBSITE WWW.GOOGLE.COM
FOUNDER
SERGEY BRINSERGEY BRIN, native of Moscow,received a bachelor of
science degree with honors in mathematics and computer science from University of Maryland at College Park Technology
Ph.D program in computer Sc. At stanford universityLARRY PAGESon of Michigan state university computer science
professor Dr.carl victor pagePh.D program in computer Sc. At stanford university
Growth
Google was founded by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University.
Together they own about 16 percent of its shares. They incorporated Google as a privately held company on
September 4, 1998. An initial public offering followed on August 19, 2004. Its
mission statement from the outset was "to organize the world's information and make it universally accessible and useful", and its unofficial slogan was "Don't be evil".
In 2006 Google moved to headquarters in Mountain View, California, nicknamed the Googleplex.
SERVICES Rapid growth since incorporation has triggered a chain of products,
acquisitions and partnerships beyond Google's core search engine. It offers online productivity software like
email (Gmail), office suite (Google Drive), social networking (Google+). Desktop products include applications for web browsing, organizing and editing photos, instant messaging. The company leads the development of the Android mobile
operating system and the browser-only Chrome OS[13] for anetbook known as a Chromebook. Google has moved increasingly into communications hardware: it partners with major electronics manufacturers in production of its high-end Nexus devices and acquired Motorola Mobility in May 2012. In 2012, a fiber-optic infrastructure was installed in Kansas City to facilitate a Google Fiberbroadband service.
• The corporation has been estimated to run more than one million servers in data centers around the world and to process over one billion search requestsand about 24 petabytes of user-generated data each day.In December 2013 Alexa listed google.com as the most visited website in the world. Numerous Google sites in other languages figure in the top one hundred, as do several other Google-owned sites such as YouTube and Blogger.Its market dominance has led to wide media coverage, including criticism of the company over issues such as copyright, censorship, and privacy.
HISTORYGoogle began in January 1996 as a research project by Larry Page and
Sergey Brin when they were both PhD students at Stanford University in Stanford, California.
While conventional search engines ranked results by counting how many times the search terms appeared on the page, the two theorized about a better system that analyzed the relationships between websites.[They called this new technology PageRank; it determined a website's relevance by the number of pages, and the importance of those pages, that linked back to the original site.[
A small search engine called "RankDex" from IDD Information Services designed by Robin Li was, since 1996, already exploring a similar strategy for site-scoring and page ranking.[30] The technology in RankDex would be patented[31] and used later when Li founded Baidu in China.[
Page and Brin originally nicknamed their new search engine "BackRub", because the system checked backlinks to estimate the importance of a site.Eventually, they changed the name to Google, originating from a misspelling of the word "googol", the number one followed by one hundred zeros, which was picked to signify that the search engine was intended to provide large quantities of information. Originally, Google ran under Stanford University's website, with the domains google.stanford.edu and z.stanford.edu.
The domain name for Google was registered on September 15, 1997, and the company was incorporated on September 4, 1998. It was based in a friend's (Susan Wojcicki) garage in Menlo Park, California. Craig Silverstein, a fellow PhD student at Stanford, was hired as the first employee.
Page and Brin originally nicknamed their new search engine "BackRub", because the system checked backlinks to estimate the importance of a site.[34][35][36]Eventually, they changed the name to Google, originating from a misspelling of the word "googol",[37][38]
the number one followed by one hundred zeros, which was picked to signify that the search engine was intended to provide large quantities of information.[39] Originally, Google ran under Stanford University's website, with the domains google.stanford.edu and z.stanford.edu.
Page and Brin originally nicknamed their new search engine "BackRub", because the system checked backlinks to estimate the importance of a site.Eventually, they changed the name to Google, originating from a misspelling of the word "googol",the number one followed by one hundred zeros, which was picked to signify that the search engine was intended to provide large quantities of information. Originally, Google ran under Stanford University's website, with the domains google.stanford.edu and z.stanford.edu.
• The domain name for Google was registered on September 15, 1997,] and the company was incorporated on September 4, 1998. It was based in a friend's (Susan Wojcicki) garage in Menlo Park, California. Craig Silverstein, a fellow PhD student at Stanford, was hired as the first employee.
• In May 2011, the number of monthly unique visitors to Google surpassed one billion for the first time, an 8.4 percent increase from May 2010 (931 million).In January 2013, Google announced it had earned $50 billion in annual revenue for the year of 2012. This marked the first time the company had reached this feat, topping their 2011 total of $38 billion.
Internet World Stats
12
Web SearchMaps
Ride FinderAnalyticsDirectory
Google MiniSMS
Search Mash
AdvertisingAdSenseAdWordsAudio Ads
Click-to-CallGrantsTV Ads
Standalone Applications
Ad Words EditorGmail Notifier
Hello PackPhoto Screensaver
PicasaSecure Access
GTalkSketchUp
Desktop ExtensionBlogger Web Comments
Browser SyncDashboard Widgets
Send to PhoneToolbar
Communication & publishing
3D WarehouseBlogger
Calendar, Docs& Spreadsheets
Dodge ballFeedBurner
Gmail, OrkutYouTubeReader
Mobile ProductsBlogger Mobile
CalendarGmailNews
iGoogleReader
Maps Mobile13
GOOGLE PRODUCTS
DESKTOP PRODUCTS
• Earth -Virtual globe that uses satellite imagery, aerial photography and GIS over a 3D globe.
• Gmail/Google Notifier (Alerts the user of new messages in their Gmail account.
• Google Dictionary • Picasa (Photo organization and editing application, providing photo
library options and simple effects.• Picasa Web Albums Uploader An application to help uploading
images to the "Picasa Web Albums" service It consists of both an iPhoto plug-in and a stand-alone application.
• SketchUp Simple 3D sketching program with unique dragging interface and direct integration with Google Earth.
• GOOGLE Talk
Commercial Products(BUSINESS PRODUCTS)
AdSense Advertisement program for Website owners. Adverts generate revenue.• AdWords Advertising product, and main source of revenue. AdWords offers pay-per-click.• AdWords Website Optimizer Tool for testing different website content advertising campaigns.• Click-to-Call Calling system free at Google's expense from search results pages.• Grants -Scheme for non-profit organizations to benefit from free
Cost-Per-Click advertising on the AdWords network.15
Commercial Products(BUSINESS PRODUCTS)
AdSense Advertisement program for Website owners. Adverts generate
revenue. AdWords Advertising product, and main source of revenue. AdWords offers pay-per-click. AdWords Website Optimizer Tool for testing different website content advertising campaigns. Click-to-Call Calling system free at Google's expense from search results pages. Grants -Scheme for non-profit organizations to benefit from free
Cost-Per-Click advertising on the AdWords network.
16
Productivity tools
Gmail, a free webmail service provided by Google, was launched as an invitation-only beta program
The service was the first online email service with one gigabyte of storage. It was also the first to keep emails from the same conversation together in one thread, similar to an Internet forum.The service offers over 15 GB of free storage, shared with other Google Apps, with additional storage ranging from 20 GB to 16 TB available for US$0.25 per 1 GB per year.[168]
OTHER PRODUCTS
The Nexus 5, the latest "Google Phone“.Google Translate is a server-side machine translation
service, which can translate between 35 different languages.
Google launched its Google News service in 2002, an automated service which summarizes news articles from various websites.
In 2007, reports surfaced that Google was planning the release of its own mobile phone,The project, called Android, turned out not to be a phone but an operating system for mobile devices,
In September 2008, T-Mobile released the G1, the first Android-based phone.
On January 5, 2010, Google released an Android phone under its own company name called the Nexus One.
On September 1, 2008, Google pre-announced the upcoming availability of Google Chrome, an open source web browser,which was then released on September 2, 2008.
On July 7, 2009, Google announced Google Chrome OS, an open source Linux-basedoperating system that includes only a web browser and is designed to log users into their Google account.
Google Goggles is a mobile application available on Android and iOS used for image recognition and non-text-based search.
In 2011, Google announced Google Wallet, a mobile application for wireless payments.
In late June 2011, Google soft-launched a social networking service called Google+.
ADVERTISING
• For the 2006 fiscal year, the company reported $10.492 billion in total advertising revenues and only $112 million in licensing and other revenues.[
In 2011, 96% of Google's revenue was derived from its advertising programs.[
Google Analytics allows website owners to track where and how people use their website, for example by examining click rates for all the links on a page.Google advertisements can be placed on third-party websites in a two-part program.
Google's AdWords allows advertisers to display their advertisements in the Google content network, through either a cost-per-click or cost-per-view scheme.
Google AdSense, allows website owners to display these advertisements on their website and earn money every time ads are clicked.
DATA CENTERS
• Google Inc. operated six data centers across the U.S., plus one in Finland and another in Belgium.
• On September 28, 2011, the company announced plans to build three data centers at a cost of more than $200 million in Asia (Singapore, Hong Kong and Taiwan).
• Google operates 70 offices in more than 40 countries
Accessible Search• Image Search• Language Tools• Life Search (Google China)• News Archive Search• Patent Search• Product Search (Previously Froogle) Price engine that searches online stores, including auctions• Scholar• Search engine for the full text of scholarly literature • Sets List of items generated when the user enters • Suggest Auto-completion in search results
23
HOW GOOGLE WORKS?
Google's success is mainly due to a patented algorithm called PageRank that helps rank web pages that match a given search string.
The exact percentage of the total of web pages that Google indexes are not known.
All the other competitors use keyword- based methods of ranking search results
MOBILE WORLD
Android : Open Source O.S
• Android Developer Challenge: Contest for developers to create new applications for Android
• Open Handset Alliance: Common initiative of 34 mobile phone industry players (manufacturers ,suppliers and distributors) aiming at spreading Android
FUTURE PLAN
• Launching Offline application
• Powerful technological force
• Shrinks the World
FACTS
GOOGLE HAS THE LARGEST NETWORK OF TRANSLATORS IN THE WORLD.
The name google was an accident.A spelling mistake made by the original founders who thought they were going for ‘GOOGOL’.
Google first company snack,the chewy candy sweddish fish back in february,1999.became the first ever company snack that was ordered into the GOOGLE OFFICE.
REFERENCE
• GOOGLE• WIKIPIDEA• Internetworldstats.com
Presented by - ASHISH JUMADE.IHM AHMEDABAD