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Introductions

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Summary

• Two day workshop

• Supporting material

• 2 hours of follow up support

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Summary of the workshops

• Day 1– Introduction to Google Analytics

– Setting up Google Analytics

– Understanding & Interpreting Reports

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Summary of the workshops

• Day 2– Understanding cookies

– Advanced Segmentation

– Custom Reporting

– Internal Site Search

– Goal analysis & verification

– Funnel Visualisation

– Event tracking

– Virtual Pageviews

– Revenue metrics & transaction tracking

– Conversion rate optimisation

– Pivot tables

– Exporting data

– Using regular expressions to filter reports

– Scheduling reports

– Tracking “non Google” Campaigns

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Google Analytics History

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Google Analytics Summary

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Introduction to Analytics

• Data Quality

• Limitations

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A tour of the Analytics interface

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Enabling your account for Google Analytics

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Account setup and integration with your website

• Legacy Code (Urchin)

• ga.js Code

• Asynchronous Code

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Profile Settings

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Integrating Google AdWords with Google Analytics

• Application of Cost Data

• Auto Tagging

• User Access for AdWords account

• Importing Conversions

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Goal Setup

• URL Destination Goals– Head Match– Exact Match– Regular Expression Match

• Time on Site Goals

• Pages per Visit Goals

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Goal Funnel Configuration

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Transaction tracking

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Advanced Profile filtering

• IP Address

• Bid override

• Referring URLs

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User Access

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Customised Variables and User-Defined Variables

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Tracking external traffic

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Cross domain tracking

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“Super cookie” implementation

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Using date comparison

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Using Dimensions

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Performance comparison

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Alerts and Analytics Intelligence

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Improving data quality

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Visitor analysis

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Site usage analysis

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Using Site Overlay

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Inbound traffic analysis

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Key phrase analysis

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Configuring your dashboard

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Next Week

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Any more questions?Rob Edlin

rob.edlin@niddocks.com

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uk.linkedin.com/in/robedlin

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