Post on 22-May-2020
Going Mobile with Google AdWords
Jon Lisbin – Founder
Cory Banks – Client Manager
Presentation AgendaAbout Point It
• Launched in April 2002
• Seattle’s largest independent
search marketing firm
• PPC & SEO• PPC & SEO
• 15 team members, 40+ yrs
of SEM experience
• Servicing clients across all
verticals and revenue
models
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Presentation Agenda“Mobile Marketing” Defined
“Mobile Marketing” – The use of wireless
media as an integrated content and media as an integrated content and
direct responsive vehicle within a cross
media or stand-alone marketing
communications program.
Presentation AgendaMobile Landscape
Mobile marketing in 2010 is like the PC in 1996, but ramping up faster
Today
•2009 - 2010 the number of mobile
websites grew 7X
Over a Decade Ago!
•1996 -1997 the number of
websites grew 3X
“…we believe more users will likely connect to the Internet via mobile devices
than desktop PCs within 5 years.”
Morgan Stanley, The Mobile Internet Report, Dec. 2009
Presentation AgendaMobile Search & Usage Distribution
Search Engine/Portals dominates usage
•News/Sports
•Social Networks
•Financial Information
Presentation AgendaVast and Growing
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Presentation AgendaWhat’s a WAP?
Feature phones with
Internet capabilities.Limited application support.
Checks email, views special
websites, downloads music.Thousands of different models.
Presentation AgendaHigh End Phones
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Customize to Mobile Devices.Separate your desktop and mobile campaigns to more easily
optimize keywords, ad text, and landing pages based on results
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Jon Lisbin – jonl@pointit.com
Cory Banks – coryb@pointit.comCory Banks – coryb@pointit.com
www.Pointit.com/Blog
Presentation AgendaAdditional Resources and Beta Links
•Mobile and Beta resource
•http://www.google.com/ads/innovations/#mobile