“Going Deeper, Seeing Further...”- Many companies have started to use ethnography as a way to improve there company

Tuesday, October 4, 16

“Going Deeper, Seeing Further...”- Zooming out and taking a look at the bigger picture was one strategy of observing consumers.

Tuesday, October 4, 16

“Going Deeper, Seeing Further...”- Observing extreme people and analogous cases gave a different perspective to companies.

Tuesday, October 4, 16

“Going Deeper, Seeing Further...”- Involving consumers with the company was a open up the process to the consumers.

Tuesday, October 4, 16

“Going Deeper, Seeing Further...”-Using ethnography will hopefully be beneficial for everyone.

Tuesday, October 4, 16

Ethnographic research- TrancenDANCE observation

Tuesday, October 4, 16

Ethnographic research- TrancenDANCE observation

Tuesday, October 4, 16

Ethnographic research- TrancenDANCE observation

Tuesday, October 4, 16

Ethnographic research- TrancenDANCE observation

Tuesday, October 4, 16

Ethnographic research- TrancenDANCE observation

Tuesday, October 4, 16

Ethnographic research- Two different girls taught the class

Tuesday, October 4, 16

Ethnographic research- One of the teachers struggled to remember her own choreography

Tuesday, October 4, 16

Ethnographic research- Some of the people could pick up the choreography faster than others

Tuesday, October 4, 16

Ethnographic research- Choreographer could write down the steps so she does not forget it when she is teaching

Tuesday, October 4, 16

“Interviewing Humans”-Be prepared, create an interview guide to stay on topic and get all the information you need

Tuesday, October 4, 16

“Interviewing Humans”-An interview has three acts: the introduction and warm-up, the body of the interview, and the conclusion

Tuesday, October 4, 16

“Interviewing Humans”-When conducting the interview make sure that the participant feels comfortable

Tuesday, October 4, 16

“Interviewing Humans”-Let them talk most of the time. You are interviewing them so do not start talking about yourself.

Tuesday, October 4, 16

“Interviewing Humans”-After the interview look for themes and be sure to use the language and terms of the person you interviewed to represent there answers better.

Tuesday, October 4, 16

Interview Guide

Tuesday, October 4, 16

Edited Interview- https://youtu.be/LFh9NcneDlo

Tuesday, October 4, 16

Interview Findings- Both girls enjoy TrancenDANCE but feels that they need a bigger space to practice

Tuesday, October 4, 16