Post on 11-Nov-2014
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Kim Nygaard SEO-‐spesialist
Godt innhold eller god synlighet? Ja takk – begge deler!
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HVA ER CONTENT MARKETING?
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GODT SAGT!
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HVA ER SEO?
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HUMMINGBIRD
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PERFORMANCE THROUGH CONTENT
BOUGHT CREATIVE ASSET PRODUCTION
SEARCH CREATIVE
SOCIAL AD COPY
EARNED OFFSITE
CONTENT CREATION & DISTRIBUTION
OWNED ONSITE
CONTENT CREATION
CRO CONTENT CREATION & STRATEGY
INFO- GRAPHICS EVENTS APPS GUIDES
LANDING PAGES
PRODUCT DESC. VIDEO
CONTENT DELIVERY
PRODUCTION WORKFLOW
GOVERNANCE DISTRIBUTION
CONTENT STRATEGY
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START MED Å DEFINERE HVA DU SKAL LAGE INNHOLD PÅ
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Søkeordsanalyse!
Hvordan ser kundereisen din ut?
A:en;on Interest Search Ac;on Share
A:en;on Interest Desire Ac;on
Passiv kunde Ak;v kunde
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HVORDAN OPPFØRER VI OSS PÅ NETT?
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• 22% av oss bruker mer enn 11 søk før vi bes;ller en reise • 30% av oss bruker mer enn 2 uker fra det første søket ;l vi booker en reise • 20% av oss bruker bare generiske termer (ikke brand) når vi søker e:er reise
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MUFFINS ELLER CUPCAKES?
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Bruk søkeordet i……
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• URL • Title-tag • Overskrifter • Tekst • Interne lenker • Meta descriptions • Tagging av bilder og video
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Kort oppsummert….
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• Det er ingen motsetninger mellom godt innhold og synlighet (SEO) • SEO = godt og brukervennlig innhold • Sørg for at de som produserer innhold også kan SEO - så får du dobbel effekt av din Content Marketing J
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TAKK!
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• @kimnygaard