This is the PPT of my oral presentation on "Les macarons de Pauline" in Global Entrepreneurship.
Transcript of Global Entrepreneurship PPT final oral presentation Les macarons de Pauline
1. Global Entrepreneurshipwith Lukas O. RITZELClass
presentation on my business:Les macarons de Pauline
Pauline VETTIERJanuary 13th, 2010
English Track 2, Group ASchool Year 2009/2010
2. Introduction
Jan 13th, 2010
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3. Project definition
Name: Les macarons de Pauline
Concept:
Bakingand selling home-made macarons
Teaching macarons-making classes
Support: Online boutique, no physical shop
Context
Inside my business
Market it !
Invest !
Jan 13th, 2010
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4. Autoentrepreneur status = Individual entrepreneur
Law January 2009 :
- Started easily
- Minimum risk
- Many advantages
- Social & fiscal contributions depending on the turnover
Context:Entrepreneurship in France
Context
Inside my business
Market it !
Invest !
Jan 13th, 2010
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5. My business Part I
Context
Inside my business
Market it !
Invest !
Jan 13th, 2010
5
6. My business Part I (continued)
What? Selling home-made, custom-made Parisian macarons
Where? Local business : Grenoble & area
How ?
Orders: by phone or through web-boutique
www.macaronspauline.com
Delivery: pick orders up at my place or personally delivered (with
fee)
How much ? 0.80 each
Goal ? Discovery and gustative pleasure !
Context
Inside my business
Market it !
Invest !
Jan 13th, 2010
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7. My business Part II
Context
Inside my business
Market it !
Invest !
Jan 13th, 2010
7
8. My business Part II (continued)
What? Holding macarons-making classes
Who? Individuals or small groups
Where?
In my well-equipped kitchen
At peoples place (in Grenoble and elsewhere).
How much ? 20/hour, cost of ingredients not included
Goal ?
Context
Inside my business
Market it !
Invest !
Jan 13th, 2010
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9. On-line presence
Context
Inside my business
Market it !
Invest !
Jan 13th, 2010
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10. Macarons & Consumer trendsWhat will make you want to
invest ?
Trend n1: Sustainability, Green wave
Organic eggs
11. Almond flower from fair trade
Context
Inside my business
Market it !
Invest !
Jan 13th, 2010
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12. Macarons & Consumer trendsWhat will make you want to
invest ?
Trend n2: Chef domicile
Macaron-making classes
Context
Inside my business
Market it !
Invest !
Jan 13th, 2010
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13. Trend n3: Eco-Easy
Minimum packing
14. Eco-friendly packaging (recycled materials)
Macarons & Consumer trendsWhat will make you want to invest
?
Context
Inside my business
Market it !
Invest !
Jan 13th, 2010
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15. Trend n4: Urban experience
Bringing Parisian chic to Grenoble
16. Giving provincials a sense of luxury
Macarons & Consumer trendsWhat will make you want to invest
?
Context
Inside my business
Market it !
[] those consumers opting to remain in rural areas will be tempted
to act (and shop) online like urban consumers, too.
Invest !
Jan 13th, 2010
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17. Macarons & Consumer trendsWhat will make you want to
invest ?
Trend n5: Premium
Unique dual concept
18. In Grenoble & area only
Context
Inside my business
Market it !
Invest !
Jan 13th, 2010
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19. Investment
Context
Inside my business
Market it !
Invest !
Jan 13th, 2010
15
20. Investment
Margin:
Selling price per unit : 0.80
Cost per unit: ~ 0.38
On-line boutique = no monthly rent
Limited initial investment = lower risk
2 branches of business = more opportunities
Context
Profit:
+ 0.42
Inside my business
Market it !
Invest !
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Jan 13th, 2010