Global Deployments

Case Study: Kenya

Case Study: Kenya

Like us on www.facebook.com/ObopayMobilePayments

Market Market opportunity

• 39 MM people, 21 MM subscribers by 2011• 80% + cash economy

Market Needs

• Replacement for cash for person-to-person and person-to-merchant transactions

• Convenient solutions for Bill Pay, Top Up• Support for all phone types, agent distribution and cash

in/out• Mobile Money part of competitive dynamics between

telecom operators

Obopay solution

Solution • Agent management platform, stored value account, money transfer, airtime top-up, account management

• Viral customer acquisition (invite), cardless ATM withdrawals, deposit at the POS

• Dual language support• Mobilized bank accounts

Deployment • Licensed platform with on-going revenue share• Operator distribution (YU), partnership with Equity Bank

Opportunity Platform Addition

• Agent management platform• Implementation experience in market with low bank

penetration

FutureGrowth

• Extension to Uganda, Congo, East Africa• Inbound Remittance• Multi-Bank

Corporate Website

Strategic Partnership: Essar

Follow us on http://twitter.com/Obopay

Telecom Operator

When: 2008 Strategic Investment

Why Essar: • One of India’s largest conglomerates• Leading Mobile Operator in India & East Africa• Looking for new services to differentiate offerings

What : YuCash by Obopay• Platform customization and licensing to YU (Kenyan operator)

for operations in Kenya

How : Go-to-market• Distribution by YU agents in Kenya• YU marketing , advertisement, enrollment, operations• Partnerships with EquityBank

Essar is deploying the Obopay developed solution to differentiate its services and better compete with other operators

Corporate Website

Read our http://blog.obopay.com

Case Study: Kenya

Corporate Website

Thank You

Catalyzing mobile payments worldwide

Join us on www.linkedin.com/company/obopayCorporate Website

Thank You

www.linkedin.com/company/obopay

http://blog.obopay.com/

http://twitter.com/Obopay

www.facebook.com/ObopayMobilePayments