Post on 30-Jun-2020
GLOBAL COLOUR DIRECTION SPRING/SUMMER 2016
Intuition influences the Soft Pop mood as kitsch and modern are finely balanced. We reclaim pink as a celebratory colour for both men and women, looking at a mix of interesting, positive shades. This informs a happy yet quietly subversive palette of bright pastels paired with warm neutrals, tinted black and white, and bold mid-tones.
S/S 16 GLOBAL COLOUR DIRECTION
SOFTPOP
The ‘inbetween’ message is emphasised with the ‘near-pastel’ and ‘near-bright’ shades of cool blue, peppermint, custard and geranium with accents of jasmine and newsprint.
S/S 16 GLOBAL COLOUR DIRECTION
SOFTPOP
We look to a playful 1960s vibe for intuitive use, with a grounding of newsprint, baked earth and peanut combined with selective brights and mid-tones.
S/S 16 GLOBAL COLOUR DIRECTION
SOFTPOP
This is a light and playful ‘near-pink’ message. Fondant pink is offset by cool blue and jasmine, with intense power pink and pimento highlights.
S/S 16 GLOBAL COLOUR DIRECTION
SOFTPOP
PANTONE ®16-1260
PANTONE ®19-1532
PANTONE ®11-0601
PANTONE ®15-1626
PANTONE ®17-1663
PANTONE ®11-1305
PANTONE ®11-0701
PANTONE ®19-0608
PANTONE ®15-1058
A monochrome update is played out in newsprint and jasmine to support the seasonal message of tinted whites and blacks, enlivened by marigold and fondant pink with highlights of petal and pimento.
S/S 16 GLOBAL COLOUR DIRECTION
SOFTPOP
PAN
TON
E ®
19-3
316
PAN
TON
E ®
18-1
512
PAN
TON
E ®
19-1
532
PAN
TON
E ®
18-1
355
PAN
TON
E ®
16-1
260
PAN
TON
E ®
19-3
316
PAN
TON
E ®
18-1
512
PAN
TON
E ®
19-1
532
PAN
TON
E ®
16-1
260
PAN
TON
E ®
19-1
532
PAN
TON
E ®
15-1
054
PAN
TON
E ®
11-0
601
PAN
TON
E ®
19-1
217
PAN
TON
E ®
18-2
143
PAN
TON
E ®
16-2
120
PAN
TON
E ®
14-0
852
PAN
TON
E ®
14-1
118
PAN
TON
E ®
11-1
305
In a palette featuring a wide range of colours, there can also be a stripped-back approach with nuanced pinks. Dark magenta, power pink and orchid pink stand out from a base of newsprint, with peanut and petal accents.
S/S 16 GLOBAL COLOUR DIRECTION
SOFTPOP
PANTONE ® 19-0608
PANTONE ® 14-4317 PANTONE ® 15-1626 PANTONE ® 13-0116 PANTONE ® 12-0738
PANTONE ® 16-1541PANTONE ® 18-2143 PANTONE ® 16-2120
PANTONE ® 18-2525 PANTONE ® 17-1663
PANTONE ® 15-1058
PANTONE ® 17-1436 PANTONE ®19-4922
PANTONE ® 11-0701 PANTONE ® 14-1118 PANTONE ® 11-1305
PANTONE TPX/TCXS/S 16 GLOBAL COLOUR DIRECTION
SOFTPOP
CW-0101053 (20/15B)
CW-0101056 (21B/21)
CW-0201879 (18B/6)
CW-0201535 (14/26B)
CW-1200317 (67/48)
CW-0305152 (2/12B) CW-0300914 (65/17)
CW-0900623 (33/22)
CW-0201597 (12B/2)CW-0900623 (33/22)
CW-0700454 (19C/17)
CW-0601241 (36A/4)
CW-0903163 (25/4R)
CW-0500480 (43/23) CW-0300399 (6/25)
CW-0201500 (17/35)
COLORWALL™S/S 16 GLOBAL COLOUR DIRECTION
SOFTPOP
RESEARCH & REFERENCES/S 16 GLOBAL COLOUR DIRECTION
SOFTPOP
COLOUR OvERLOAD
THE POWER OF PINk
EXPERIMENTAL
Jessica Stoller’s porcelain laces and subversive frills combine in a pastel statement about the depth of feminine power. www.jessicamstoller.com
‘Hyper-pink’ is the colour of positive activism and symbol of a sensitive demand for social change. www.gulabigang.in
The Postmodernist-style houses of Tiruvannamalai in India were designed by their inhabitants long before Ettore Sottsass founded the Memphis Group of young architects.www.admagazine.fr
1960S PALETTE
GENDERLESS COLOUR
PLURAL NEUTRALS
Pioneering feminist Judy Chicago uses a 1960s-style colour palette of manufactured brights and pastels.www.brooklynmuseum.org
Hannah Van Bart’s portraits blur the sitter’s gender. Whatever their identity, her sweetly tinted subjects look at home in their own skins.www.marianneboeskygallery.com
Adriana Varejão’s discussion about ethnicity and race in Brazil balances every skin-derived neutral.www.instagram.com
Newsprint and jasmine update the monochrome message of black with white, and are key colours for the season.
The ‘inbetween’ message is emphasised by the ‘not-quite-pastel’ and ‘not-quite-bright’ shades of fondant pink, peppermint, custard and cool blue.
There is a desire to seek out new red-pinks and purple-pinks to support the ‘around pink’ transgender message. Geranium and power pink are key colours.
We look to a playful 1960s vibe for intuitive usage, with baked earth and peanut as base shades for kitsch colour combinations.
In a palette full of colour, there can also be a surprisingly modernist approach with minimalist colour, allowing texture and detail to come to the fore.
kEYTAkEAWAYS