Linda SkrockiSr. Engineering Program Mgr.

Sun Blogs, Wikis, Forums

Social Media, The Enterprise & You

Deirdre StraughanCommunity Builder & VideobloggerLinda SkrockiCommunity Engineering Program Manager

2

Social Media ExplosionPlatforms for photo sharing, video sharing and blogging are the fastest growing web brands

Social media democratizes the Web – enables everyone to entertain, educate, and inform each other creatively •Data source: Hitwise.com

3

Why Engage? • Experience serendipitous connections• Collaborate with others who share your passion• Engage directly with the experts• Contribute to the sum of all knowledge• Drive awareness of your initiative• Advance a cause• It's the new resume

4

Sun's Community Galaxy

5

Sun Blogs

Overview• 4,268 Bloggers

(16% of all employees)• 5,224 Blogs• 128k Posts• 140k Comments• 22M Page Views 2008• Jonathan Schwartz's (Sun

CEO) blog: http://blogs.sun.com/jonathan

6

Sun WikisOverview• Sun & Non Sun

Contributors• 71k Users• 23k Pages• 270k Revisions• 4,459 Comments• 4.5M Page Views 2008

7

Sun ForumsOverview• 919k Contributors• 900k Threads• 4M Messages• 66M Page views 2008

8

Sun Audio Sharing http://www.blogtalkradio.com/stations/sunradio

9

Sun File Sharing

10

7

Sun Video Sharinghttp://channelsun.sun.com

11

Sun Learning eXchangehttp://slx.sun.com

12

Sun Planets

13

Sun on Twitter

14

Sun on Facebook

15

Sun in Second Lifehttp://slurl.com/secondlife/Sun%20Microsystems/230/96/24

16

More Community content on Sun.com

17

Realized Value• Twitter: the globally distributed virtual water cooler> Driven awareness of company-wide initiatives> Enabled collaboration and a sense of team unity> Built fruitful business relationships between Sun & the market

place• 900k forums threads> Community self-resolving support issues> Possible leads> Advocates of Sun

• 128k thousand marketplace conversations on blogs• 270k collaborative wiki page revisions between Sun &

non Sun content contributers

18

More Realized Value• SmugMug's CEO blog post about why he chose Sun:> “ Their CEO blogs, and he blogs in an open and honest way.

Yes, this was a key selling point for me.”> “Lots of Sun employees use SmugMug. They rallied to make

sure we were talking to the right people.”• Shared our blogging experiences with the United Nations• CEO collaborates with SEC Chairman to improve policy

that enables companies to use the web for financial announcements• Deals are won against competitors because of social

network based business relationships

Questions?Thanks!

Deirdre Straughanblogs.sun.com/deirdretwitter.com/DeirdreS

Linda Skrockiblogs.sun.com/lskrockitwitter.com/lskrocki