Transcript of GET TO KNOW EXPLORE MINNESOTAmn.gov/tourism-industry/assets/Get To Know...Most spending on Lodging...
GET TO KNOW EXPLORE MINNESOTAAlexandria | February 2020
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Welcome Who’s First Time at the Conference? Hi from the staff in attendance
GET TO KNOW EXPLORE MINNESOTA
Brief overview of tourism in MinnesotaResources available Options for engaging with Explore Minnesota Questions
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Brief overview of tourism in Minnesota Resources Partner Invest Free Questions
TOURISM IN MINNESOTA
WHO WE AREAs the state’s tourism promotion office, Explore Minnesota pursues an entrepreneurial approach, leveraging the state’s tourism investment with increased involvement by the private sector.
EQUITY STATEMENTExplore Minnesota is committed to honoring the value and dignity of all individuals. Through our work, we pledge to foster an environment that respects diversity, inclusion and accessibility, so that all who travel here feel welcome.
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State tourism promotion agency
VISIONTo elevate Minnesota as a premier travel destination through results-driven, innovative destination marketing.
MISSIONTo inspire consumers and facilitate their travel to and within the state of Minnesota.
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Elevate MN as a destination Inspire & Facilitate travel
20-21 STRATEGIC DIRECTION• Brand Awareness
o Increase consumer awareness of Minnesota as a travel destination
• Consumer Engagement o Provide consumers with the travel information they are looking for
• Partner Collaboration o Create meaningful stakeholder collaborations
Affecting every corner, impacting every county within the state
2020 TOURISM & MINNESOTA’S ECONOMY
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In 2018 Tourism was a 16 Billion (with a b) industry over a quarter of a million jobs and raising just over 18% of the entire state sales tax revenue Saving each MN Household $625 in taxes
STATEWIDE TOURISM STATISTICS
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Most spending on Lodging and Food Nearly half of all spending in the Fall and Winter Summer is by far the largest season
REGIONAL TOURISM STATISTICS
Region Gross Tax JobsNorthwest $635,059,211 $39,499,862 11,797
Northeast $969,696,084 $62,994,431 17,729
Central $1,322,371,780 $85,548,758 26,964
MSP-STP $11,096,974,241 $726,658,099 179,046
Southern $1,784,710,056 $113,186,160 36,123
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NW – over 600 million NE – nearly a billion C – 1.3 billion Metro – 11 billion Southern – 1.7 billion
RESOURCES
What Happens When Visitors Come to Town?
MORE INFO
• 2020 Resource Guide
• Tourism Industry Website
• Regional Partner Relations
• EMT Express Newsletter
ExploreMinnesota.com/industry
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At this conference get a resource guide at the back - it’s a cliff notes version of everything we can do
PARTNERAll the ways to partner with Explore Minnesota to elevate awareness of your destination or organization.
• Donate a prize package to a Partnership program
• Provide support/assistance with itineraries, lodging, attraction passes, meals for FAM tours
• Become an Affiliate Welcome Center
• Participate in a Welcome Center Collaboration
• Share your collateral at EMT Welcome Centers (postage)
• Participate in our Co-Op marketing program
• Partner in one of our Grant programs
• Get involved with Market Development initiatives (ABA, Tour Showcase, IPW)
• Host one of the Governor’s Fishing or Hunting Openers
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SMARTPHONE SCREEN SHOT
What Happens When Visitors Come to Town?
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Participate in our Co-Op marketing program (NEWSLETTER available) Partner in one of our Grant programs
What Happens When Visitors Come to Town?
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Donate a prize package to a Partnership program Provide support/assistance with itineraries, lodging, attraction passes, meals for FAM tours Get involved with Market Development initiatives (ABA, Tour Showcase, IPW)
What Happens When Visitors Come to Town?
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Become an Affiliate Welcome Center Participate in a Welcome Center Collaboration Share your collateral at EMT Welcome Centers (postage)
INVESTAll the ways to invest with Explore Minnesota for targeted promotion of your products and services.
• Attend the EMT Tourism Conference (again!)
• Brochure Distribution • MOA • MSP • Online Travel Guide Request Lead Generation
• Advertise in our publications
• Digital Opportunities • Native Banner Advertising • Featured Listings • E-newsletters
invest
What Happens When Visitors Come to Town?
invest
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Brochure Distribution MOA MSP (Lottery) Space is limited. EMC Travel Guide Request Lead Generation
What Happens When Visitors Come to Town?
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Advertise in our publications ANNUAL Travel Guide Highway Map Group Tour Planner BIANNUAL Fishing Guide Golf Guide Biking Guide SEASONAL Explorer Travel Newspaper (spring/summer, fall & winter)
What Happens When Visitors Come to Town?
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Digital Opportunities Native Banner Advertising Featured Listings Travel Guide Lead Generation E-newsletters
What Happens When Visitors Come to Town?
invest
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Digital Opportunities Native Banner Advertising Featured Listings E-newsletters
FREE All the ways you can connect with Explore Minnesota and take advantage of our free programs and services.
• Share your own assets, photos and video with us (note photo credits and 3rd party usage)
• Include EMT on your news distribution channels (eblasts, mailings, press releases, etc.)
• Share story ideas for EMT editorial content consideration
• FYTN Toolkit
• Incorporate the EMC website feed in to your online presence
• Visiting the cities? Schedule a presentation and information session at EMT’s St. Paul office.
• Nominate a community partner for the Only in MN Awards
• Nominate your organization for a Destination Marketing Award
• Serve on the EMT Tourism Council
free• Sign up for the EMT Express bimonthly E-newsletter
• Get a Resource Guide (at this conference!)
• Find more information, resources and research on the industry website: exploreminnesota.com/industry
• Meet with your regional Partner Relations team member
• List your organization on EMC (newly expanded robust listing opportunities)
• List your events on EMC (MN Explorer, Social, E-newsletter)
• As a recognized DMO, ownership over your area’s listing
• Connect with us through your social channels with #OnlyinMN
• Participate in our seasonal Tweetchats on Twitter
• Access our photography and official EMT logos
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SMARTPHONE SHOT Grab a resource guide before you go Lots of info on our industry site
What Happens When Visitors Come to Town?
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Separate site dedicated to you – research – EMT Express - All pertinent information Find more information, resources and research on the industry website: exploreminnesota.com/industry �Sign up for the EMT Express bimonthly E-newsletter Meet with your regional Partner Relations team member Visiting the cities? Schedule a presentation and information session at EMT’s St. Paul office. Schedule a time to get in front of staff. Come to a listening session – come to be heard. Engage with us.
What Happens When Visitors Come to Town?
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Access our photography and official EMT logos Perhaps more importantly, share your own assets, photos and video with us (note photo credits and 3rd party usage) in the next state travel guide or social media post. We don’t have pictures of your festivals and can’t be in 87 counties at once (especially the summer) Help us tell your story. We don’t have a troop of secret service event photographers. FYTN Toolkit – align with the state brand Include EMT on your news distribution channels (eblasts, mailings, press releases, etc.), at a minimum, your regional partner relations but others as well. Share story ideas for EMT editorial content consideration
What Happens When Visitors Come to Town?
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LAUNCHED AN ALL NEW WEBSITE THIS MONTH! The url remains the same, we launched a new platform and vendor – new functions – looks different. Incorporates our new campaign FYTN. Incorporate the EMC website feed in to your online presence
What Happens When Visitors Come to Town?
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ExploreMinnesota.com/extranet
tourism@state.mn.us
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List your organization on EMC (newly expanded robust listing opportunities) As a recognized DMO, ownership over your area’s listing (tt Wes) You’ll have a dashboard, and everything in your area will be listed for you to look at and edit. Update them with your stakeholders. If you don’t want to touch it, don’t, work within your community’s threshold. DMO access is significantly expanded. As they will know, in the past they could only update listings with written permission from a business owner, not anymore. DMOs will have access to ALL accounts and listings in their DMO region. They will also be able to add users to accounts as they see fit. This will also help with their navigation. Currently, viewing which accounts you have access to is a bit backwards in that you have to start typing in the drop down menu before you can see what accounts you have access to. With their new "DMO User" roles, upon logging in they will see a dashboard screen which will show everything in their region.
What Happens When Visitors Come to Town?
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List events on EMC (MN Explorer, Social, E-newsletter)
What Happens When Visitors Come to Town?
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Connect with us through your social channels with #OnlyinMN We’re on Instagram, twitter, facebook and pinterest. Participate in our seasonal Tweetchats on Twitter Give permission to repost when requested
What Happens When Visitors Come to Town?
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Available at the back of the room this conference – questions and cliff notes version of everything we can do