Post on 22-Jan-2015
description
Get LinkedIn Savvy
About LinkedIn
Largest B2B with over 250,000,000 Members in over 200 Countries
For Professionals
Educated, Affluent, Influential
How do you use LinkedIn?
Improve relationships and expand your network
Networking, Identity, Intelligence
Six Reasons I use LinkedIn
1. Develop a professional brand and iden2ty
2. Expand your network – keep in contact as people change companies
3. Interact with other professionals
4. Use a business intelligence tool
5. Obtain targeted news delivered daily by LinkedIn
6. Stay on top of industry trends by following and par2cipa2ng in groups
Crea2ng a LinkedIn profile is an excellent way to establish and own your professional iden2ty online. Remember -‐-‐ LinkedIn profiles typically appear among the top search results when people search by name.
Your Profile, Your Brand
Include – Summary – Experience – Educa2on – Awards – Skills – Recommenda2ons – Endorsements – PROFESSIONAL HEADSHOT
Creating a Savvy Profile
Your profile becomes your ‘virtual’ resume
It creden2als you
Your Digital Resume
LinkedIn Recommendations
Sam
LinkedIn Activities
Ac2vi2es include status updates, new connec2ons, recommenda2ons, answers, comments and ar2cles liked or shared.
LinkedIn Settings & Privacy
On LinkedIn, the basic type of connec2on is a contact you know personally and who you trust on a professional level. You create connec2ons by sending and accep2ng invita2ons. Once you've "connected" to them on LinkedIn, you can communicate with them directly and see their en2re profile. You also have an extended network of connec2ons made up of people who your connec2ons know.
What is a Connection?
Building Connections
LinkedIn Connections
Connections, by Company
See Connec2ons, by company
for targeted, direct marke2ng
Connections, By Industry
Connec2ons, by Industry
for targeted, direct marke2ng
The LinkedIn User Agreement states that they have the right to restrict, suspend, or close your account if warranted. The most common reason for a restric2on is sending too many invita2ons to people you don't know. • A restric2on is automa2cally triggered if too many invita2ons
are: – Declined with the I don't know response. – Flagged as Spam.
Fair Warning
Tips to prevent restric2ons: • Invite only people that you personally know. • Invite only those you'd recommend to others. • Personalize your invita2on message. Explain how you know
them or why you want to connect. • Add a current, professional, head-‐shot photo to your profile
so people recognize you. • Use an InMail or Introduc2on if you don't know someone's
email address.
Making Safe Connections
Export Your LinkedIn Database To Excel
LinkedIn Exporting Connections
The Most Current Database You can Use:
LinkedIn Exporting Connections
LinkedIn Removing Connections
LinkedIn Our Company Page
For a business, it's the opportunity to: • Tell your company's story • Highlight your products and services • Engage with followers • Share career opportuni2es • Drive word of mouth at scale
LinkedIn Company Pages
For millions of professionals, a Company Page is a place to: • Explore companies of interest • Get the latest company updates and industry news • Research products & services • Learn about job opportuni2es
LinkedIn Company Pages
Using LinkedIn Groups is a great way for organiza2ons to keep in touch with their members about current events and to discuss issues of common interest.
LinkedIn Groups
Here are a few types of groups that are currently on LinkedIn: – Corporate – College alumni – Nonprofit – Trade organiza2ons – Conferences – Industry-‐specific
LinkedIn Types of Groups
Examples
LinkedIn Groups
LinkedIn Groups
LinkedIn Groups
Email updates, from Groups
LinkedIn Build your Network
Pos2ng updates and sharing within Groups builds out your LinkedIn Network
LinkedIn Architect
IASA: The Global IT Architect Associa2on
LinkedIn Attorneys, Financial Advisors
Estate Planning
LinkedIn Attorney
Solo A_orney Prac22oner’s Forum
LinkedIn CPA
New Hampshire Society of Cer2fied Public Accountants
LinkedIn Lawyers
LinkedIn Groups
A good mix
How many degrees away are you from the people you
need to know?
LinkedIn Leverage Your Network
LinkedIn Leveraging for Sales
LinkedIn Leveraging Your Network
Inside Track: Second Degree Connections
By Title
LinkedIn Filter by Title
LinkedIn Premium Accounts
LinkedIn Premium Accounts
LinkedIn Ads and Sponsored Updates
Ads
LinkedIn Ads and Sponsored Updates
LinkedIn Ads – Pay Per Click
LinkedIn Ads – Targeted By Location
LinkedIn Ads Targeted By Industry, Size
LinkedIn Ads – Setting a Budget
LinkedIn Campaign Overview
LinkedIn Reporting: Ads and Sponsored Updates
LinkedIn Monitoring: Ads and Sponsored Updates
LinkedIn Sponsored Updates
LinkedIn Reporting: Sponsored Updates
LinkedIn Influencers
LinkedIn Influencers
LinkedIn Influencers
LinkedIn Influencers
• Remember: the wri_en word is forever. • Don’t be too spammy – Social networks are all about the
conversa2on. Engage with people, add value, listen, share ideas, like other peoples comments, and present your marke2ng – don’t just present your marke2ng.
• Don’t be confronta2onal. Try to resolve problems the same way you would if you were face to face with the person… on stage… in front of thousands… and as if it’s being recorded.
• Use the same decorum that you would use in any public event you a_end when represen2ng our brand.
• Support each other’s comments where you agree and share.
LinkedIn Protecting your brand
Measure success -‐ Measure quarterly for growth: • The number of people in network • Website referral traffic from LinkedIn • Measure new names to Salesforce with LinkedIn key code.
• Measure sales leads and closed sales.
LinkedIn ROI
Lisa Landry Savvy Workshop Create > Print > Promote Phone: 603-‐792-‐0080 Ext 12 Mobile: 603-‐759-‐3343 lisa@savvyworkshop.com linkedin.com/in/llandry Twi_er: @SavvyWorkshop h_p://facebook.com/SavvyWorkshop
Thank you!
Go Forth, and Be Savvy on LinkedIn