How to bring my Website into the mobile Web?

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Wir sind Gentics!

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“ … more Americans have a mobile phone than a passport … ”

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Mobile triumph

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„I want a piece of the mobile cake!“

http://www.flickr.com/photos/suziesparkle/5693687466/

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... An iPhone App must be developed ...

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We have to become mobile

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Raiffeisen iPhone App• Online Banking• Finder• News• Consulting, Hotlines• Card Locking - Hotline• ELBA Hotline, Serviceline

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One bad example – only links

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E-Business Strategy

Mobile Web Strategy

• Market requirements• Matching offer for

clients• Relevancy for

company• Integration in strategy

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How?

“It's about the usage, not the units”

Google checked their statistics, because iPhone requests were so much higher than any other mobile device.

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How?

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Internet Report 2010Morgan Stanley

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How?

Technical features of smartphones?

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How?

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Too many options ....

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Native Webapp

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Zu viele Optionen ....

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Hybride App

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Mobile Templates

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Mobile Templates

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Mobile reduced

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Mobile reduced

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Mobile reduced

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Der Umgebung anpassen

= Responsive Design

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Mobile Features

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Mobile Features

• Mobile Structure for Mobiles Web• Device-Detection• Geo-Detection• Mobile Usability – use Gestures• CMS-Support for mobile sites important• Testing

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Mobile - Impulse

• User expect Social Features (Web 2.0)• HTML 5 is winning• Cloud Services are used• Locality for mobile is important• Optimize for small bandwidth• IE is not the problem, Safari & Access

NetFront are!• Enterprise Mobility – Intranet mobile too• Do not forget mobile SEO

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Disappointment at the end

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„Because the mobile device is small, the investment in a mobile site is not small! “

Unknown, 2011

http://www.flickr.com/photos/59937401@N07/5929574223/

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Tips for your own, mobile Corporate Website Think about Mobile Strategy (Customer

requirements)

1:1 mobile web version

Optimize startpage & navigation

Use device- und geo-detection

Recognize counts in mobile web too

Contact with Call, Mail and Routing

function

QR-Code in print-version on website

Pick 1 service and optimize for mobile

perfectly

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Thanks!http://m.gentics.com

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References

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Sources, which help through the mobile world

• http://inspirationfeed.com/inspiration/25-examples-of-wireframes-and-mockups-sketches/

• http://googlemobileads.blogspot.com/• http://www.morganstanley.com/institutional/techresearch/

pdfs/Internet_Trends_041210.pdf• http://www.youtube.com/watch?

feature=player_embedded&v=pCDW55gjbPc• http://www.enterprise2punkt0.at/2011/09/mobile-web-zuku

nft-%E2%80%93-und-wie-sieht-meine-mobile-strategie-aus.html