Post on 15-Apr-2017
Gaming Lab – How to prepare for an international fare
Introduction
On the menu this afternoonINTRODUCTION by FDC, Flega and Startups.beFLANDERS INVESTMENT & TRADE: support if you go abroad by Peter and Peter
2 Groups
Group 1TESTIMONIAL: Fishing cactus by SophieOVERVIEW OTHER FARES by Eline, Dutch Game gardenTIPS & TRICKS by Thibaut, Startups.be
Group 2PITCHING WORKSHOP by Annick Colman
After the coffeebreak we switch groups
FLEGA café: network drinks and presentation of their 2016 report
Flanders Investment & TradePeter Bulckaert & Peter Jaspers
MATCHINGEVENTATGAMESCOM
EnterpriseEuropeNetwork
EnterpriseEuropeNetwork
EnterpriseEuropeNetworkVlaanderen• Mission:• Partnersearchthrough B2Bmeetings,brokerageevents,companymissions• Partnersearchthrough POD-database• KMO-feedbackfor EUCommission• ErasmusforYoungEntrepreneurs• Accesstofinance information• Generalinformationconcerning Europeanprojects,internal market,regulations,activities.• Promotional activities concerning the netwerk
MatchuingeventatGamescom
Matchingevent
Matchingevent
• Informationand registration:www.b2match.eu/gamesmatch2016• ForFREEbutyou need aticketfor the degamescombusinessarea.• Twoways to takepart• Developers,investorsand editorscan book and bebooked.• Serviceprovidersormoregeneral oriented institutionskanbe booked bbut cannot book themselves.
Matchingevent
Matchingevent
• Before registering you can checkwho hasalreadyregistered and what they offerorlookfor.• Throughtab“participants”• “Search”possibility also exists• 40participants atpresent.Registering ispossibleuntil August10thso possibly 100participants inthe end• Checkregularly if there arenewparticipants haveregistered.
Matchingevent
KoningAlbertII-laan37|BE-1030|BRUSSELS|BELGIUMwww.flandersinvestmentandtrade.be|info@fitagency.be
twitter.com/fitagency |twitter.com/InvestFlanders |www.linkedin/groups
PeterJaspers(peter.jaspers@fitagency.be)VerantwoordelijkeEnterpriseEuropeNetwork-FIT
SUBSIDIES FORINTERNATIONALISATIONYves Roekens, diensthoofd subsidies, Flanders Investment & Trade
AboutFIT
Worldwidenetwork
Onzediensten
27-29juniExportbeurs
DeExportbeursverenigtallerelevanteexpertenvoorinternationaalondernemeninBrussel(Tour&Taxis).Ukanontmoetingenhebbenmet:• HetvolledigebuitenlandsenetwerkvanFIT;• Specialistenuitdebankensector,logistiekesector,verzekeraars,
voedselveiligheid,enz.;• OnzepartnersenexpertenUNIZOInternationaal,Voka,Agoria,
Essenscia,Feviaenveleanderen;• DeadviseursInternationaalOndernemenvanFIT;• Talvanandereexpertenendienstverlenersophetvlakvanexport
eninternationaliseren.
SUBSIDIES FORINTERNATIONALISATION
Basicprinciples
1. Limiteddifferentiationtowardtargetgroups1. Startingexporters2. Forupcomingcountriesandeconomies
2. Administrativesimplification(from8to4subsidycategories,uniformsupportrates,standardallowances,manylimitingconditionsremoved,…)
3. Flexibility:freedomofchoicefortheapplicant,…4. Radicallydigital5. Costum-madeprojects
Generaltermsandconditions
• Theapplicationtermlimitedevenmore:fromaleast15calenderdaysto7calenderdaysbeforethestartoftheproject.• Possibilityforlastminuteapplications.• ApplicantsmustgenerateadequateaddedvaluefortheeconomyandemploymentinFlanders.• AllobligationstowardsFlandersInvestment&Trademustbemet.• Approvedexpenditurewillbesubsidizedtoamaximumof50%.
Two-trackedapproach
1. Generalinitiatives1. Businessprospection tripsoutside theEuropeanEconomicArea(EEA)2. Participationininternationaltradefairsorparticipation in(or
organizationof)equivalentnicheevents3. Developmentandtranslationofdigitalcommercialinternational
businesscommunication4. Establishmentofprospection officesoutsidetheEEA.
5. Custom-madeprojects:helpsaddressthespecificneedsofenterprisesthatfallunder theEuropeandefinition forSMEs,businessassociations,jointchambersofcommerce(mainlyfocusedongrowthcountriesandeconomies)
2. Maximum4projectsperyear(including aneventualcustom-madeprojectsingrowtheconomies), freetochosebytheapplicant.
1.BusinessprospectiontripsoutsidetheEEA
• Subsidybasedonstandardsupportratesfortravelandaccomodationexpenses.• Largecountriesnolongersplitupintoregions.• MandatorycontactwithlocalFITofficeremains(visit,byphone,...).• Condition“newmarket”remains.• Forwho?:sme’s(Europeandefinition),businessassociations,jointchambersofcommerce(thosewhichdon’treceivestructuralfinancing).
2.ParticipationinforeigntradefairsA. Fairslistedindirectory‘MessePlaner’:• Limitationoftwotradefairparticipationspercalendaryeargone.• Limitationofmax.4xsametradefairoveraperiodof8yearsgone.• Participationinownnamegone(inexchangethelogo‘FlandersStateoftheArt’mustbemadevisibleonthestand).
• Unifiedsupportrateofmax.5000euroforfairsin- andoutsidetheEEA(calculation:floorspace+25%).
• IfoutsidetheEEA:supportalsopossiblefortravelandaccomodationexpenses.
• FairswhereFIThasastand(calculation:floorspaceminus25%).• Forwho?:sme’s(Europeandefinition),businessassociations,jointchambersofcommerce(thosewhichdon’treceivestructuralfinancing).
2.Niche-events
B.Niche-events(fairs,congressesandseminarsnotlisted,...)
• Limitationmax.2niche-eventsperkalenderjaarvaltweg.• Limitationmax.4xsameniche-eventoveraperiodof8yearsgone.• Participationinownnamegone(inexchangethelogo‘FlandersStateoftheArt’mustbemadevisibleonstand/workshop/rentedroom,tabletop,…).
• Activeparticipation(oforganisation)remains(justgoingtolistenisnotsupported).
• Subsidy:aflat-ratecontributionof2500euro.• IfoutsidetheEEA:supportalsopossiblefortravelandaccomodationexpenses.
• Forwho?:sme’s(Europeandefinition),business associations, jointchambersofcommerce(thosewhichdon’treceivestructuralfinancing).
3.Establishmentofprospectionoffice• Officemustlegallybeapartoftheapplicant’scompanyororganisation,• Supportformostoftheoverheadcostsofthefirstworkingyear(salarycostsexcluded).• Principleofthehub-functionremains.• Maximumcostsaccepted100.000euro.Expense-audit.• Officelocationfreedomofchoicebytheapplicant.• Forwho?:sme’s(Europeandefinition,alsolargercompanieswithafirmfootholdinFlanders),businessassociations,jointchambersofcommerce(thosewhichdon’trecievestructuralfinancing).
4.digitalcommercialinternationalbusinesscommunication• Designedtopromotetheapplicant’sproductsorservicesabroad,• InalanguageotherthanDutch.• Externaldevelopment/translations(noownsalarycosts).• Newmultilingualwebsites/webshops, corporatefilm,…• Mandatoryfeatureofthelogo‘FlandersStateoftheArt’.• “Paper”businesscommunicationisnolongersupported(choiceforradicallydigital).
• aflat-ratecontribution of1.500europerapplication.Minimalproofofexpenses.
• Forwho?:sme’s(Europeandefinition),businessassociations,jointchambersofcommerce(thosewhichdon’treceivestructuralfinancing).
5.Custom-madeprojects• Flexibleenvraaggericht.• Custom-madeprojectsshouldnotbeinthelistofgeneralinitiatives.• Acceptedcostslimitedto25.000eurofordevelopment,organizationandimplementationoftheproject.• Maximumonecostum-madeprojecteverytwocalendaryears.• Focusongrowthcountries/economies(listFIT).• Forwho?:sme’s(Europeandefinition),businessassociations,jointchambersofcommerce(thosewhichdon’treceivestructuralfinancing).• DecisionbyCEOFITonadviceofboardofdirectors.
Evaluationcriteria
• Advicesgivenbyforeignnetworkandthefilemanagers.• Professionalcharacteroftheapplicantandtheapproachoftheinitiative.• AddedvaluefortheeconomyinFlandersingeneralandintermsofemploymentinFlandersmorespecifically.• Forlargeramountthefinancialsituationoftheapplicantistakenintoaccount.
Overviewapplicants,initiativesandsupportrates
Initiativessme
LargercompaniesBG– JCoC’s Cooperations
(not recievingstructuralfinancing)
Businessprospection
tripsX X
Trade fairs/niche-
eventsX X
Digital international
business
communication
X X
Prospection offices X X XInternational custom-
made projectsX X X
Support rates
50%(or75%)ofaccepted costs
50%of acceptedcosts
50%ofacceptedcosts
50%of acceptedcosts
Initiatives
SMELargercompany
(=double sme)
Foothold in
Flanders
BG– JCoC’s Cooperations Maximal support
(not receivingstructuralfinancing) ineuros
Business prospection
tripsoutsideEEA*X X
na(standard ratesdependingonduration and
destination oftrip)
Fairs/niche-events
(worldwide)X X Fairs:5.000/(7.500)
Niche:2.500/(3.750)
Digital business
documentation
(worldwide)
X X 1.500/(2.250)
Prospection office
outsideEEA*X X X 50.000/(75.000)
International* custom-
made projects
(wereldwide)
X X X 12.500/(18.750)
Support rates
50%(or75%)ofaccepted costs
50%ofacceptedcosts
50%of acceptedcosts
50%of acceptedcosts
*Enkelmogelijkvoor‘nieuwemarkten’,waaropdeaanvragernoggeenofeenbeperkteafzetrealiseert.
Inpractice
• Applicablefrom01/05/2016• Applicationfrom01/05/2016onward• Newonlineapplication-tool
Conclusions
1. Limiteddifferentiationtowardtargetgroups1. Startingexporters2. Forupcomingcountriesandeconomies
2. Administrativesimplification(from8to4subsidycategories,uniformsupportrates,standardallowances,manylimitingconditionsremoved,…)
3. Flexibility:freedomofchoicefortheapplicant,…4. Radicallydigital5. Custom-madeprojects
Q & A
Testimonial: Fishing CactusBy Sophie Shiaratura
Going to Gamescom
Sharing our XP
It was our first time²
- First time with 100% Fishing Cactus IP- First time at Gamescom on our own
Our own game
- 25% completed at Gamescom- 1 month from Early Access- Niche game
Why Gamescom? Why now?
- Proximity- Size- Budget- Indie Arena- Beta testing- Feedback- Press- Community
On our own
- Budget- Booth- Hardware & peripherals- Furnitures- Decoration- PR - Communication - Marketing- Business- “Hosting”- Accommodation
Our Gamescom with numbers
- 5 days- 11 hours/day- 9m² Booth- 4 computers- 1 game- 15-20 minutes of Demo- 540 players- 5 teammates
The team
- Tech friendly- Knows the company- Knows the game very well- Talkative is a plus- Friendly is mandatory- English is also mandatory- Dress smartly
“Gamescom is very very very exhausting”
Split that team
Business Booth
- Business contacts- Indies- Press
Entertainment Booth
- Press- Players- Indies
Remember
- Pimp your booth (Flyers, candies, …)- Have enough machines accordingly to your demo- Court the press- Have keys ready- Entertain your players (gossips, making of)- Get feedback- Grow a community- Meet indies- Do giveaways- Dress smartly
Thank You!
Sophie Schiaratura - PR Manager
Let’s keep in touch!
- sophie.schiaratura@fishingcactus.com- Twitter: @schiaraturas- Steam user: VirginRedemption
Overview other faresBy Eline Muijeres
Eline Muijres dutchgamegarden.nl
@dutchgamegarden
@ElineMuijres
Game Industry Events
I wor
TitelText
Why go to a game event?• Showcase your game to players & industry
• Learn from talks
• Give a talk
• Meet press
• Meet publishers or investors
• Meet platform holders
• Meet other developers
• Look for talent/collaborations
• Get inspired
Game events I’ve attended
A MAZE Berlin Game Dev Session Prague Quo Vadis
Casual Connect Europe GDC San Francisco Radius Festival
Central European Games Conference GDC Europe Respawn Gathering
Control Conference Global Game Jam Screenshake
E3 Incubate Festival Spillkonvent
Festival of Games Indievelopment SXSW
Firstlook INDIGO Select/Start/Play
Gamescom Ludicious ThisHappened
Game City PAX East Unite Europe
Game in the City Playful Arts Festival
INDIGO & Control Conference
• Showcase open to everyone and free
• Belgian developers can join! (deadline August 19)
• Easy for beginners
27 & 28 September, Utrecht
• International speakers
• Both AAA & indie talks
• Low price
• Close to Belgium
• Mostly Dutch press
UniteJune, Amsterdam
• International speakers
• Lots of Unity people
• Close to Belgium
• Mostly developers
IndievelopmentMay, Utrecht
• International speakers
• Indie expo
• Cheap
• Close to Belgium
• Mostly students and indie developers
• Not a lot of business, but great talks
FirstlookOctober, Utrecht
• Lots of young (hardcore) players from Benelux
• 10,000 - 20,000 visitors
• Close to Belgium
• Mostly AAA, they have special rates for indies
• No business or press
GamescomAugust, Cologne
• Lots of players
• 300k - 400k visitors
• Close to Belgium
• AAA & indie
• Indie Arena
• Business area
• CROWDED
GDC EuropeAugust, Cologne
• International speakers
• Relatively expensive
• Just before Gamescom
• Mostly developers
RespawnAugust, Cologne
• International speakers
• Great party
• Just before Gamescom
• Mostly (indie)developers
Quo VadisApril, Berlin
• Berlin Games Week
• International speakers
• Lots of business people (investors, publishers, services)
• Indie showcase
A MAZEApril, Berlin
September, Johannesburg • Berlin Games Week
• Celebration of games as an art
• International speakers
• Lots of indies
• Alternative, experimental art games
• Great parties
• No business
Casual Connect EuropeFebruary, Berlin
• International speakers
• Lots of business people (mobile, monetization, services)
• Nice indie showcase (plus awards)
• Large focus on F2P games
EGXSeptember, Birmingham
• Lots of gamers
• 75k visitors
• Both AAA & indie
• Major publishers, lot of press
Game CityOctober, Nottingham
• Art festival
• International speakers
• Lots of indies
• Alternative, experimental art games
• Great parties
• Usually some press (Guardian)
• No business
GDC San Francisco
• Lots of publishers, press, developers
• Indie showcases
• Parties are important!
• Don’t waste your time going to talks
• Plan meetings around 6 weeks in advance
More tips: http://www.gamasutra.com/blogs/ElineMuijres/20160225/266607/Practical_tips_to_make_the_most_out_of_your_first_GDC.php
E3June, Los Angeles
• All business event
• Focus on AAA
• Lots of press (they will be busy with AAA)
• Indiecade or Indie MEGABOOTH
PAXJanuary, San Antonio - April, Boston - August, Seattle - November, Melbourne
• Lots of gamers
• around 100k visitors
• Both AAA & indie
• Indie MEGABOOTH
• Major publishers, lot of press & youtubers
• VIP dinners
SXSWMarch, Austin
• Music, film, interactive
• Games Expo (lots of indies)
• International speakers
• Games expo is free, so lot of families
• Not a lot of press or other business
Tokyo Game ShowSeptember, Tokyo
• Huge in Japan
• Lots of Japanese publishers want to bring Western games to the market
• Don’t go there without a translator. People don’t speak English!
• Hard to do business if you don’t know what you’re doing
European Game Conferences
Barcelona Game Lab Barcelona JuneCentral European Games Conference
Vienna February
Game Dev Session Prague November
GIC Poznan Poznan October with huge Game Arena
Ludicious Zürich January
Nordic Game Malmö May
REBOOT Develop Croatia April
Sweden Game Conference Skövde September
General event tips• Pitch your game in 2-3 sentences.
• Always have your game (or a video) with you.
• Take at least 300 business cards with you (put some in your wallet too!).
• Take people seriously, treat them equally.
• Drink water. Take some deodorant & mints with you.
• Don’t hang with people from your own country.
• No party invite? Hotel lobbies are the best!
Showcasing your game• Actively invite people to play your game!
• Give away flyers or goodies (buttons, stickers)
• Look up rules of event (food or selling keys/merchandise allowed?)
• Mobile game? Hook it up to a big screen. Be visible!
• Make a special event demo of your game (5min)
• Have people subscribe to your newsletter
• Be creative with your booth
Low budget?• Indiecouch! indiecouch.org
• Share Airbnb with other developers
• Share booth with other game
• Apply for funds and scholarships
• Apply for awards
Thank you!
@dutchgamegarden
@ElineMuijres
Tips & Tricks to prepare yourselfBy Thibaut Claus
TimetableGamescom for Tradevisitors• August5,isfor trade visitors and themediabusinessarea: businessarea(halls2-4)
Wednesday,August17,2015* 9:00a.m.- 7:00p.n.
Thursday,August18,2015 9:00a.m.- 8:00p.m.
Friday,August19,2015 9:00a.m.- 8:00p.m.
Publicarea: entertainmentarea(Halls5-10)
Thursday,August18,2015 10:00a.m.- 8:00p.m.
Friday,August19,2015 10:00a.m.- 8:00p.m.
Saturday,August20,2015 09:00a.m.- 8:00p.m.
Sunday,August21,2015 09:00a.m.- 6:00p.m.
Programme
• B2B:17-19thAugust• Beercafe :17th@5pm
Your Mission
• Whoareyou?• Whatisyourstartupallabout?• Whatisyourambition?• WhydidyouapplytoTNW?• Whatdoyouexpectfromtheconference?• Whodoyouwanttomeetthere?• Whatisyourexpierence inpitching?Training?• Whatisyourbusinessmodel?
Figures
• Extensivesupportfromtheentiregamingindustry,frombiginternationalpublisherstosmallcountry-specificbrands
• Gamingcommunityfromdeveloperstopublishersandpresstospecialistretailersandconsumers
• 350,000visitorsfrom88countriesplayfullydiscoverednewworlds
• Over37,500tradevisitors
HallplanofCologneExhibitionCentre
Thebooth
• Flatscreen toshowdemo’s• Meetingplace
• In2015
• In2016
BusinessAreaGamescom isoptimallyorganizedtoreceivetradevisitors:Therelaxedandexclusiveambienceofthebusinessareagivesyoutheopportunitytotakeadvantageofthetradefairforyourpersonalbusinesssuccess.
Tradevisitortargetgroups• Whichtargetgroupsisthegamescom aimedat?Allthosewhoaresignificantforsuccessfulbusinessinthegamessector:allkindsoftrade,buyersandsuppliersaswellasContentProvider,DeveloperandPublisher,tonamejustthemainones.
• Withthelatestinnovationsandpremieresgamescom istheworld'slargesttradefairandeventhighlightforinteractivegamesandentertainment.
Sectors• ContentProvider• Developer• Service• Retailtrade• Wholesaletrade• Manufacturer/productioncompany• Onlinetrading• Publisher• Mailorder trade
Getthemostoutofaconference!
“Want to know the best way to waste your company’s time
and money? Go to a conference without having
any goals.”
Getthemostoutofaconference!
• Mostcommongoals:Learn/report,meetpeople/extendnetwork,closedeals,recruit
• Informalinteractionscanbemoreinterestingthansessions=>connecting&plan
• Golunch/dinnerwithsuspects/prospects• Takenotesatconferencesorafterameeting• Don’twaitonthebooth=>beproactive&standup(booth&out)
Getthemostoutofaconference!
DON’TCHATwitheachothersSTANDUP
DON’TLEAVEThebooth
BEPROACTIVE
STANDUP
• Mostofyour(potential)competitors/suppliersarethere
• Havedifferentpitches(salesvsinvestor;short[30sec]vsaverage[1min]vslong[2min])
• Have(a)list(s)of– companies/people(function/title)youwanttomeet– “Activities”youwanttoattend– Questionsyouwanttoaddress
• Beproactiveandstandup• UseTwitterashooker
Getthemostoutofaconference!
• Mostcommongoals:Learn/report,meetpeople/extendnetwork,closedeals,recruit
• Informalinteractionscanbemoreinterestingthansessions=>connecting&plan
• Don’twaitonthebooth=>beproactive(booth&out)
• Golunch/dinnerwithsuspects/prospects• Takenotesatconferencesorafterameeting
Getthemostoutofaconference!
• Prepareyourquestions,goodies(ifany)• Businesscardsassupport(segmentpeople/cy/features,followup,…)
• Don’thookthemwithademobutwithapitch
Getthemostoutofaconference!
“Luck iswhat happens when preparationmeets opportunity”
Seneca
• Fewdaysbeforeyourtravel,closeallyourworktofocusontheconference
• Prepare!Prepare!Prepare!• During/afterTNW;Followup!
Getthemostoutofaconference!
• Accommodation(s)• SenduslogoEPS,twolinespitches,tags,contacts–Wewillprovideapitchdeckbasedonreceivedinfo
– ThesePitchDeckswillbesentto press andcontacts you wantto meet
• Pressrelease• USK
Lastchecks
Contact
• PublicVisitorsTel.+491806089999TradeVisitorsTel.+491806016015
• gamescom@visitor.koelnmesse.de
ContactProjectManager• TimEndres
Tel.+49221821-3894• Writee-mail
Exhibitor• NikolaFunk
SalesManagerExhibitorsTel.+49221821-2880Writee-mail
• PiaSchulzSalesManagerExhibitorsTel.+49221821-3311
• Writee-mail
• ChristinaRennerProjectAssistantTel.+49221821-3253
• Writee-mail
DirectMarketing• Björn Remmel
DirectMarketingManagerTel.+491806089999Writee-mail
Press• Accreditation-teamgamescom
Tel.+49221821-3950Fax+49221821-3544
• Writee-mail
• KathrinMünkerCommunicationsManagerTel.+49221821-2528
• Writee-mail•
ContactAdvertising• ClaudiaSchiefer
CommunicationsManagerTel.+49221821-2367Fax+49221821-3544
• Writee-mail
• MichaelaRoggendorfCommunicationsServices(Advertising)Tel.+49221821-2624Fax+49221821-3454
• Writee-mail
HotelService• Ingeborg Baumhögger
HotelServiceTel.+49221821-2370
• Writee-mail
• NoraWitteCommunicationsServicesTel.+49221821-3082Fax+49221821-3544
• Writee-mail
• DanielSchmidCommunicationsServices(PR)Tel.+49221821-2333
• Writee-mail
Supportingprogramme• LauraEnderes
EventManagerTel.+49221821-3214
• Writee-mail
Appendix
Events
• Indoorevents• Outdoorevents• Family&friends• Cityfestival• Cosplay village• Campus
Indoorevents
• Rcdriftgames
• Lasergame
Outdoorevents
Familyand friends
• HeadisTable tenniswith your head
• “EvangelischeJugend”comogne meets gamescom
• Retrogaming
Cityfestival• Atthisyear’seditionyoucanlookforwardtoalargeamount
offun.Youwillbeabletoexperiencemusicandentertainmentonthestages!
• Subjecttochange!
Cosplay village
Campus• Speakers’CornerSpeakers’corneroffersexcitingspeeches,discussions,presentationsandshowedallaboutmediapedagogy,theprotectionofminorsandofcourse,games.
• Gamescom jobsand careers
Flega café: networking & report 2016