Post on 06-Jan-2017
Michele Lanza SVP, North America Talent Acquisition
TALENT CONNECT
WHY GAMING?
Diversify Talent Pool Attraction Tool Community Engagement
U.S. WORKFORCE DEMOGRAPHICS*
*Census Bureau data
52.7 MM
44.6 MM 53.5 MM Millennials (18-34) in the workforce currently
Baby Boomers (51-69) in the workforce currently
Gen X (35-50) in the workforce currently
KETCHUM NA DEMOGRAPHICS GENDER
73% 27%
63% Millennials
21% Gen X
14% Baby Boomers
KETCHUM NA DEMOGRAPHICS AGE
GAMER DEMOGRAPHICS GENDER
41% 59% Source: http://essentialfacts.theesa.com/Essential-Facts-2016.pdf
27% under 18
29% 18-35
18% 36-49
26% 50+
35 Average game
player age
GAMER DEMOGRAPHICS
EVERYONE + GAMING =
ENGAGEMENT!
100 Applicants
3 Chosen
RESULTS: HIRING MANAGER PERSPECTIVE
I have never had any group of trainees so smart, so engaged and asking really good questions.They pick up on things faster than any group Ive ever trained.
Most creative Fellows group to date
RESULTS: CANDIDATE PERSPECTIVE
I really liked the interactive and creative aspects. I also liked that recruiters saw our ideas and not just our resumes.
I loved it! I liked how it allowed applicants' abilities to shine through and allowed applicants to be creative and interactive.
I had a lot of fun participating in the LaunchPad game. I would log into the game at any free moment I had and I thought it was a great
learning experience reading other participant's responses.
WHY GAMING?
Diversify Talent Pool Attraction Tool Community Engagement