Gamification is key to

publishing's future?

erik.willemse@nascom.be

@erikwillemse

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A DIGITAL SERVICE DESIGN

AGENCY WITH A STRONG

FOCUS ON STRATEGY, BUILD

AND OPERATE.

NASCOM IS…

WE ARE LOCATED AT THE

HISTORICAL C-MINE SITE IN

GENK AND HAVE ALSO

OFFICES IN ANTWERP AND

DIEGEM.

NASCOM HELPS…

ORGANIZATIONS WITH THEIR

DIGITAL SERVICES STRATEGY,

BUILD AND OPERATE IN AN

OMNICHANNEL WORLD.

A new omnichannel and digital world

A  purchase  or  experience,  after  all,  is  more  than  a  singular  event,  but  a  series  of  touch  

Most popular Apple

App Store categories

(jan 2012)

“I think most publishers think that

people buy books for the joy of

reading. Well, maybe some people

do, but most don’t. They’re

looking for something else — to

be lifted up, or transported to

another reality, or for social

interaction.”(Gabe Zicherman)

GAMIFICATION IS NOT …

MAKE A SPACE

EXPLORER GAME

OUT OF A BOOK

GAMIFICATION IS…

THE APPLICATION OF

THE BEST LESSONS OF

GAMES, OUTSIDE OF

GAMES

8

8

EXPERIENCE+

ENGAGEMENT

“Skeuomorphism refers to an

element of design or structure

that serves little or no purpose in

the artifact fashioned from the

new material but was essential to

the object made from the original

material”(Wikipedia)

“It is the content,

stupid.”(Peter Quaghebuer - WPG Uitgevers)

“It is the (digital)

service and

experience,

stupid.”

Work to be done?

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