Game DesignPresented on Gamechanics courseNov 27, 2012 ITB, Bandung Indonesiahttp://gamechanics.org

eko.nugroho@kummara.com| @enugroho

Matter?

Why Does

Game Design

Once upon a time, there was a fine economist name Henry George (1839–1897) who believe that people own what they create, but that things found in nature, most importantly land, belong equally to all. His believe become an economic ideology called Georgism (also called Geoism or Geonomics).

Georgist believe rents enriched property owners and impoverished tenants. One thing that relatively hard to understand at that time….

Until one day, a brilliant Elizabeth Magie designed a game called the Landlord Game .

Through the game, she simplified a complicated economic view into a fun and simple mechanics.

The game turn to be the world's most popular proprietary game: Monopoly.

With the right design we can use game to deliver more than just fun!

It’s More Than Just

Designing a Game.

It’s providing framework/structure to motivate player achieving their

goal(s), though fun and

engagingplay experience

fun

Easy fun

Hard fun

People funSerious fun

fun

Fun that we obtain by through exploration, storyline, details, short and mini challenge. (e.g. Casual game)

Fun that we obtain by solving hard challenge, determination, overcome obstacles, implementation strategy.

Fun that we obtain though activity that has impact larger than ourselves (e.g. voluntarism, social activities)

Fun that we obtain though interaction/ cooperation/ intense communications with others

engagementLiking + wanting =

Extrinsic MotivationIntrinsic Motivation

Reward

Recognition

Challenge Benefit

The Main Ingredients

Re- Playability

Decision Making Process

Balance

game

Deliveringpositive impact

through

fun

Information

MotivationGame as media

Game as a Game

Game+ (Gamification)

$74 billion (2011) projected to $115 billion a year by 2015

$242 million in 2012 and projected climb to $2.8 billion in 2016

Industry estimates range from $2 - $10 billion in revenue

• Game Design does matter!• It is a state of mind, providing a new point of view,

motivate creative way to achieve goals• Game has so much potential/power, only those who

know how to design it can unleash the true power of game

• The key is to understand the player and find the optimal level of their internal and external motivation