Post on 07-Mar-2020
G E R M A N A T H L E T I C S
F E D E R A T I O N
© Frankfurt Marathon
European Running Business
Conference 2017
DR. MATTHIAS REICK, VICE–PRESIDENT, GERMAN ATHLETICS FEDERATION
➢ D LV i s t h e h e a d o r g a n i z a t i o n f o r
a t h l e t i c s i n G e r m a n y
➢ 7 . 7 5 3 c l u b s
➢ 8 2 2 . 6 4 6 m e m b e r s
➢ T h e w o r l d s l a r g e s t a t h l e t i c s
f e d e r a t i o n
➢ M e m b e r o f D O S B , I A A F a n d E A A
European Running Business
Conference 2017
DR. MATTHIAS REICK, VICE–PRESIDENT, GERMAN ATHLETICS FEDERATION
Athletics for childrenHigh-performance sport
Running Masters Health & Prevention
European Running Business
Conference 2017
DR. MATTHIAS REICK, VICE–PRESIDENT, GERMAN ATHLETICS FEDERATION
THREE GENERATION PRINCIPLE
T O S E R V E R U N N E R S A N D R U N N I N G O R G A N I Z E R S
T O C R E A T E A N D O B T A I N G R E A T E V E N T S W I T H
M E M O R A B L E M O M E N T S A N D P E R S O N A L B E S T S
MISSION
D L V I G N I T E D R U N N I N G B O O M I N T H E 6 0 S I N G E R M A N Y – L A U F - T R E F F S A N D V O L K S L Ä U F E
BACKGROUND
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
Events
DEVELOPMENT OF RUNNING
1964 - 2016
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
Participations
European Running Business
Conference 2017
DR. MATTHIAS REICK, VICE–PRESIDENT, GERMAN ATHLETICS FEDERATION
R E G A I N C R E D I B I L I T Y O F G E R M A N A T H L E T I C S I N T H E R U N N I N G S C E N E
GOAL
T O C O M M U N I C A T E W I T H T H E I N D I V I D U A L
R U N N E R & R U N N I N G O R G A N I Z E R
A N D
T O E L E V A T E R E L E V A N C E I N T H E M A R K E T
T H R O U G H D I G I T A L P L A T F O R M S
FOCUS &
STRATEGY
ACTION PLAN
P R O J E C T S
➢ L a u n c h o f w w w . l a u f e n . d e a s a m e a n i n g f u l
c o m m u n i c a t i o n p l a t f o r m t o a d d r e s s r e l e v a n t
t o p i c s w i t h i n t h e r u n n i n g c o m m u n i t y a n d
e s t a b l i s h 1 : 1 i n t e r a c t i o n w i t h c o n s u m e r
( d r i v e n b y D L M )
▪ T i p s f o r r u n n i n g , t r a i n i n g a n d f i t n e s s
▪ H e a l t h a n d n u t r i t i o n a d v i c e
▪ E v e n t c a l e n d e r
▪ C o m m u n i c a t i o n w i t h t h e r a c e o r g a n i s e r s
European Running Business
Conference 2017
DR. MATTHIAS REICK, VICE–PRESIDENT, GERMAN ATHLETICS FEDERATION
➢ T o l e v e r a g e M Y N E X T F I N I S H . c o m a s a m e a n i n g f u l d i g i t a l p l a t f o r m t o i n c r e a s e n a t i o n a l a s w e l l a s i n t e r n a t i o n a l r a c e p a r t i c i p a t i o n i n G e r m a n y , A u s t r i a , S w i t z e r l a n d a n d h e l p o r g a n i z e r s t o u p g r a d e a n d p r o m o t e t h e i r e v e n t
( d r i v e n b y D L M R u n M e d i a )
European Running Business
Conference 2017
DR. MATTHIAS REICK, VICE–PRESIDENT, GERMAN ATHLETICS FEDERATION
➢ A n n u a l D L V R u n n i n g S y m p o s i u m
S t a r t i n g i n 2 0 1 6 a n a n n u a l r u n n i n g c o n f e r e n c e
f o r r a c e o r g a n i z e r s a n d k e y i n f l u e n c e r s o f t h e
s c e n e w a s o r g a n i z e d
G O A L :
▪ T o o f f e r r e l e v a n t t o p i c s t o o r g a n i z e r s o f r u n n i n g
e v e n t s t o h e l p i m p r o v e t h e i r e v e n t
▪ T o o f f e r a n a n n u a l C o m m u n i c a t i o n p l a t f o r m t o
r a c e o r g a n i z e r s a n d r u n n e r s
▪ T o e x c h a n g e i d e a s a b o u t n e w d e v e l o p m e n t s &
p r o j e c t s i n r u n n i n g
European Running Business
Conference 2017
DR. MATTHIAS REICK, VICE–PRESIDENT, GERMAN ATHLETICS FEDERATION
➢ The German Running Cupf o r y o u n g a t h l e t e s ( U 1 8 / U 2 0 / U 2 3 )i s c r e a t e d i n t h r e e c a t e g o r i e s f o r f e m a l e a n d m a l e r u n n e r sw i t h f i v e r u n n i n g e v e n t s p l u s t h e 1 0 k G e r m a n C h a m p i o n s h i p s
➢ The German Cross Cupf o r y o u n g a t h l e t e s ( U 1 8 / U 2 0 / U 2 3 )c e l e b r a t e s a n e w r e l e a s e w i t h t h r e e e v e n t s p l u s t h e G e r m a n C r o s s C o u n t r y C h a m p i o n s h i p s
( „ p o w e r e d b y “ l a u f e n . d e u n d e r t h e p a t r o n a g e o f D L V )
European Running Business
Conference 2017
DR. MATTHIAS REICK, VICE–PRESIDENT, GERMAN ATHLETICS FEDERATION
European Running Business
Conference 2017
DR. MATTHIAS REICK, VICE–PRESIDENT, GERMAN ATHLETICS FEDERATION
➢ P o s s i b l y r e e n e r g i z e e s t a b l i s h e d D L V
e v e n t s v i a p o w e r f u l e v e n t e x e c u t i o n
e . g . .
▪ M Y C I T Y R U N ,
▪ R U N D A Y M O N D A Y
( d r i v e n b y D L M )
FUTURE
STRATEGIES
➢ Trail Running
➢ Urban trails
➢ Obstacle Running
➢ Revive the Lauf-TREFF
➢ To use the synergies of laufen.de communication
platforms (online, print, social media) in order to connect
to new generations of runners of all levels
➢ Uplift coaches skills through national education programs
for all levels (high performance to fit & fun runners)
FUTURE
STRATEGIES
European Running Business
Conference 2017
DR. MATTHIAS REICK, VICE–PRESIDENT, GERMAN ATHLETICS FEDERATION
D e u t s c h e r L e i c h t a t h l e t i k - V e r b a n d
A l s f e l d e r S t r a ß e 2 7
6 4 2 8 9 D a r m s t a d t
G e r m a n y
P r e s i d e n t : D r . C l e m e n s P r o k o p c l e m e n s . p r o k o p @ l e i c h t a t h l e t i k . d e
V i c e - P r e s i d e n t : D r . M a t t h i a s R e i c k m a t t h i a s . r e i c k @ b r e m e n - l a . d e
G e n e r a l D i r e c t o r : M i c h a e l L a m e l i m i c h a e l . l a m e l i @ l e i c h t a t h l e t i k . d e
D L M G m b H
C E O : F r a n k L e b e r t f r a n k . l e b e r t @ l e i c h t a t h l e t i k m a r k e t i n g . d e
w w w . l e i c h t a t h l e t i k . d e