Fundraising on the Web

It’s more than just a “birthday wish”

Non-hype tips, tools, & best practices

Marc A. Pitman, The Fundraising Coach, www.fundraisingcoach.com

Twitter: @marcapitman

Does online fundraising look like this?

Bad social media

Don’t be this guy

Better social media

DO be this guy

Is this a passing fad?

Is this a passing fad?

Is this a passing fad?

Is this a passing fad?

Is this a passing fad?

How to raise less money

How to raise less money1. Don’t have a website

How to raise less money1. Don’t have a website

– Having a cluttered site

– Having your email at “Gmail” on your business card

The Big Red Fez

Web– Where's the banana?

What’s the ONE thing they want you to do?– Buy a car?

– Read a horoscope?

– Bet?

– Find singles?

CONFUSING

Yahoo! - where’s the banana?

What is Google’s ONE thing they want you to do?

Google - where’s the banana?

Great nonprofit website for FR

Great nonprofit website for FR

Great nonprofit website for FR

Great nonprofit website for FR

Great nonprofit website for FR

Great nonprofit website for FR

How to raise less money1. Don’t have a website

2. Dissing your geek fans

How to raise less money1. Don’t have a website

2. Dissing your geek fans

3. Keeping people on Facebook

People give more on your site Study by Network4Good and TrueSense

Marketing

Giving on– Charity website: start at the highest level &

give the most over time

People give more on your site Study by Network4Good and TrueSense

Marketing

Giving on– Charity website: start at the highest level &

give the most over time– Giving portals: started lower & gave less over

time

People give more on your site Study by Network4Good and TrueSense

Marketing

Giving on– Charity website: start at the highest level &

give the most over time– Giving portals: started lower & gave less over

time – Social giving opportunities: gave the least

initially & added little afterward

How to raise less money1. Don’t have a website

2. Dissing your geek fans

3. Keeping people on Facebook

4. Letting graphic designers have final say

All these keywords are unsearchable

How to raise less money1. Don’t have a website

2. Dissing your geek fans

3. Keeping people on Facebook

4. Letting graphic designers have final say

5. Playing it safe

You will make mistakes

But it’s how you handle it that counts

Online tools keep multiplyingWhere would you seek funds?

Online Fundraising Success

Organize like it’s an event1. Organizing committee

2. Sponsors

3. A set of deadlines

Commit to three years

www.GiftRangeCalculator.com

Preach to the choir1. Keep the inner circle engaged

2. Give them specific tasks, actions, missions

3. Use everything: calls, webchats, secret FB groups

Keep the inner core active

Epic Changes “misisons”When I was added to the Epic Change

“Show Mama Some Love” group by John Haydon, I saw this image

Strut your stuffSocial media isn’t for the bashful! Show people who’s involved

1.Social Proof

2.Facebook box | Google Connect | YouTube videos

Use a mix of both choir and cause

Recording Skype CallsHere are some Skype calls I recorded

for Twestival. Slightly edited versions made it up on YouTube for Twestival organizers

Mix it upUse multi-channel engagement

1.Email – collect address, make sign up easy, make emails helpful

2.FB – have a page, integrate Causes if you want

3.Twitter hashtag – put tweets on site

4.YouTube – donors & nonprofit channel

Sample event page - Twestival

Report back1. Thank everyone!

2. Track everything– $

– Donors/volunteers

– Interactions

– Missions completed (maybe earn badges?)

ANYTHING – and share through all channels

Epic change John Haydon video

Bad social media

Don’t be this guy

Better social media

DO be this guy

Give me your card for– a free copy of $100,000

Guide to Email Solicitation e-course

– and a copy of these slides

Free blog, articles, book reviews, and more at FundraisingCoach.com

marc@fundraisingcoach.com